My Age of Investment

  Chapter 1076 Sorrow! If you have money, you can’t spend it (a Pear Blossom Leader 510)

  Xia Jingxing took out Renaissance FX2, launched DJI's mobile phone application, connected the mobile phone and the remote control, and began to demonstrate the aerial photography function.

  At this time, DJI’s signal transmission, image transmission and other technical solutions are not particularly mature, and the effect is far from the previous mature products.

  However, as the world's first integrated drone for civil aerial photography, the design concepts and functions displayed by DJI Phantom 1 are already amazing enough.

  There were audiences in the audience who couldn't help but talked with people around them in a low voice.

   "Fak, this is so cool, you must buy one!"

"I also want to buy one. I am a YouTube outdoor video blogger. I will take such a drone on trips in the future. I can not only shoot scenery and make videos, but also experience the fun of flying the drone. That's great!"

  "The product is amazing, but I don’t know if the price is expensive?"

   "At least thousands of dollars, right?"

   "More than that, at least a few thousand dollars, or even tens of thousands of dollars is possible."

   "You can buy a car! Forget it, I'll take a look!"

  ...

After demonstrating the various functions of DJI Phantom 1, Xia Jingxing smiled and said, “I just heard someone asking about the price. I don’t need US$10,000 or US$1,000. You can get it for only US$699. An unmanned aerial vehicle plus a camera."

  The expressions of the audience in the audience were surprised. They didn't expect it to be so cheap, and then they felt hot. Such a fashionable and avant-garde technology product will have to be sold.

  Xia Jingxing saw the expressions of the people in the audience, and a smile appeared at the corner of her mouth.

  At present, DJI's technology and supply chain are not mature, so the manufacturing price cannot be controlled. After the price of 699 dollars is used to factor out various costs, the profit is very thin.

  However, the main focus of the Wizard series is the consumer drone market, and it is a market that has never been explored before. Therefore, they formulated a development strategy of small profits but quick turnover, while cultivating the market, while improving technology and optimizing the supply chain.

  In the future, when the market is cultivated and the supply chain management and technology are upgraded, the opportunity to make a lot of money will come.

  Of course, this requires the performance of the product to stay ahead at all times, or else we will make wedding dresses for others.

  Until the end of the product launch, many audience members have not recovered from the shock brought to them by DJI Phantom 1.

  There are also viewers who are not cold about gadgets such as aerial drones and feel that it is a plaything.

  After all, mobile phones are just needed, and the use scenarios of aerial drones are much smaller.

  ……

  ……

  After two press conferences, after returning to the office leased by Fuxing Industrial Group in Silicon Valley, Xia Jingxing immediately called Lin Bing, Zhou Guangping, Huang Jiangji and other long-term US executives for a meeting. Li Zexiang and Wang Tao also participated.

"The first topic is to upgrade the specifications of the North American branch. In the past, only Fuxing Mobile had a North American branch. Now DJI has set sail. The North American branch of the two subsidiaries can be brought together and upgraded to the North Americas sales area and research sub-center."

  As soon as Xia Jingxing’s voice fell, Lin Bing nodded and said: "I support. The two companies are centralized, and resource planning and collaboration are easier."

  Speaking of this, Lin Bing handed over to Li Zexiang, "Mr. Li, we will be neighbors in the future, so get close."

  Li Zexiang laughed and shook hands with the other party, “Mr. Lin, DJI has just gone to sea and is seriously inexperienced. You will need to take care of it in the future.”

   belongs to the same group. The two have dealt with each other in the past, but they are not particularly familiar with each other.

  After seeing the official product of DJI Elf, Lin Bing also felt amazed. He felt that he had underestimated the smallest and lowest-profile aerospace business group within the group in the past.

  Li Zexiang smiled and groaned, and he was in a good mood. After two years of silence in DJI, he finally exhaled.

  Xia Jingxing continued: “The price of DJI Wizard 1 is converted into RMB, which is almost 5,000 yuan, which is not a small amount for the domestic people.

  Also, aerial drones are not as rigid as a mobile phone, which is just a pastime in the eyes of many people.

  I estimate that North America may be the main market of DJI for a long time.

  On the one hand, people here have higher incomes. On the other hand, foreigners like to chase avant-garde technology products, and they also like outdoor travel and taking pictures. "

  Li Zexiang nodded, “Mr. Xia, we will focus on and operate the North American market. When we become famous overseas, we will bring our reputation back to China. The development path of revitalizing mobile phones is very worthy of our study.”

  Xia Jingxing smiled, there is no way, the current situation is like this, the Chinese people always take a high look at products that can expedition overseas.

  He turned to look at Lin Bing, “The sales task of Fuxing Mobile this year is very heavy, and the goal is to sell 10 million units.

  Five months have passed since this year, and the sales volume of Renaissance FX1 is less than 3 million units. If we want to complete the sales tasks for the whole year, we will need to refuel in the second half of the year. "

Lin Bing is still very confident in accomplishing the goal, and replied with a smile: "Renaissance FX2 has a very large function improvement compared to Renaissance FX1, especially the function of the app store, which can be called a brand new for users. Use experience.

I heard some guests discussing in a low voice at the venue today, saying that they will buy another FX2 next month. Although the revival FX1 has only been used for less than a year, the function is worse by more than one grade, and the money is not available. You can earn again, but you must not stop chasing the replacement of mobile phones.

  In addition, SoftBank has also signed a cooperation with us, and the Japanese market should be able to open a big hole this time.

  Yes, I have money. It ranks second only to the United States in terms of population among developed countries. The potential market is very large and can be used as a key target. "

  Xia Jingxing smiled and nodded. He has high hopes for Comrade Sun this time. Whether he can open the Japanese market depends on whether SoftBank is strong enough.

  "What's the situation on Wisdom Fruit?"

  Xia Jingxing suddenly remembered this old opponent. At this press conference, they wanted to give Wisdom Fruit a Children’s Day gift.

  As a result, Wisdom Fruit is so cunning that it abruptly advances the product launch.

  It is also set for June 1st. The other party mostly wants to give Fuxing Mobile a Children’s Day gift package.

   Fortunately, they have been wary of this, otherwise they did not calculate the wisdom fruit, but they were calculated by others.

  The routines are very deep!

   Zhou Guangping, who is in charge of tracking Wisdom Fruit, replied: “I have watched their press conference video, and the whole process was hosted by the new CEO Ku Ke.

  IPhone3G, like us, also launched an app store, but they only have 150 free apps, and hundreds of other apps need to be downloaded for a fee.

  The matter of paid downloads has caused a lot of controversy and scolding on social media at this time. "

  Speaking of this, Zhou Guangping showed a gleeful smile, “Who told them to be so greedy, they want to make any money. There is no harm if there is no comparison! We are all free, and they just want to charge.

  There are many people on the Internet, including some Guo Fans, who are complaining about this, and some people say they want to switch to the revival mobile phone camp and no longer buy Wisdom Fruit products. "

  Xia Jingxing nodded slightly, the performance and function gap between iPhone 3G and Renaissance FX2 is not big, and the real major threat to Renaissance mobile phone is iPhone 4.

   Thinking of this, Xia Jingxing feels that the time is tight, and the chip technology of Renaissance Semiconductor has to accelerate the breakthrough.

  Don’t wait until the A4 processors are out, you are still using Samsung products.

  Xia Jingxing turned to ask Lin Bing, “More than a month ago, Wisdom Fruit acquired the chip design manufacturer PASemi?”

  Lin Bing nodded and replied: "Yes, it was acquired for US$278 million. This company has been providing processor design solutions for Mac series products for many years. It is a supplier of smart fruits and a supplier of the U.S. armed forces.

  It was heard that after Wisdom Fruit acquired it, it would stop designing processor chips needed by the US military. The Ministry of Defense was highly angry about this. "

  Xia Jingxing slumped, and anger has a hammer. This is a free business behavior.

  Of course, if you change to a foreign company, it will be miserable.

  But then again, it is impossible for foreign companies to get involved in the projects of the Ministry of Defense.

  Wisdom fruit lightly bought the company that designs processor chips for the US military, and Fuxing Mobile wants to acquire US chip design companies, even if it does not involve military aspects, it is also difficult and there is almost no possibility of success.

  Vision Capital took all US funds to acquire Marvel and faced heavy scrutiny, not to mention the Renaissance industry with a stronger Chinese background.

  But now we need self-developed chips to catch up with Wisdom Fruit, otherwise the revival of mobile phones will face big troubles.

  This is really sad!

  Xia Jingxing feels as if he has money and can’t spend it.

  (End of this chapter)