My Age of Investment

   Chapter 1123 Low Taste

   "Thank you for your messages, congratulations and encouragement! There are so many comments, there are tens of thousands, and one of them scared me after logging into Weibo.

  I haven't read it yet, everyone is so enthusiastic/Bi Xin emoji.

  My game is finally over, I can sit down and watch the game like everyone else.

   Tomorrow is the men's 56kg weightlifting competition with my teammate and good friend @龙清泉, congratulations in advance for his good results! Hope you all cheer him on! "

   In the evening, Chen Xiexia suddenly posted a second Weibo message.

   Users who followed the star athlete immediately received the news updates, which were displayed in each of their news feed lists.

   Several users also received personal replies and thanks from Chen Xiexia.

   These people were so excited that they could really talk to Chen Xiexia.

  As the first gold medal winner of the Chinese team, Chen Xiexia transformed from an ordinary athlete to a well-known sports star in the whole country in just one day.

   It is no exaggeration to say that today she is the most popular and the most discussed Chinese.

When other Internet and media, such as Sohu, were still digging out that Chen Xiexia’s parents planted sugar cane in their hometown in Panyu, Yangcheng, this athlete from a rural family was the youngest in the family and nicknamed “Ximei”, Weibo had already attacked from another dimension !

   "Have an online conversation with star athletes and get closer to their lives, all on Weibo."

  Hinai.com moved quickly, and immediately put a new slogan on Weibo.

The mysterious veil of    Weibo finally pulled a corner.

  …………

  …………

   Late at night, Zhongguancun, Weibo Office.

   Shen Xinyi stared at the computer screen in front of her, watching the registration data in the background beating rapidly.

   Even if it is late at night, there are still countless Internet users flocking to Weibo, either because of rewards, or because of curiosity, or because of other reasons.

   Shen Xinyi rubbed her bloodshot eyes, then yawned long.

   After picking up the cup on the table and taking a sip of coffee, the bitter taste finally brought her back some energy.

   "Bang Bang~"

   Goryeo kicked the door with both feet and walked into the office with two bowls of instant noodles in hand.

   "Eat, that's all, let the Administration Department prepare some bread tomorrow."

   After putting the instant noodles on the desk, Goryeo leaned back on the chair and took a nap.

   has been working overtime for several days in a row, not only she and Shen Xinyi, but every Weibo employee is very tired.

   "Eat the noodles, it'll be cold in a while! Just go home after eating, I'll just stay here."

  Koryo saw that Shen Xinyi was still looking at the computer intently, so she pushed the instant noodles on the table to the latter.

  Shen Xinyi took off the plastic fork and opened the instant noodles, only to feel the aroma of the nostrils. She was already hungry and couldn't even bother to eat.

   Seeing this, Gao Lili laughed, "I've never seen such a food like you before. It's not elegant at all for a girl's family."

  Shen Xinyi exhaled while blowing the hot noodle soup, and said, "Then you'll see it today, there's a first time for everything!"

   Gaoli Li smiled, "Okay, what you said makes sense!"

   laughed at each other for a few words, and the two began to talk about business.

  Ko Lili asked: "How many users does Weibo have now?"

   Shen Xinyi said: "2,536,321... No, there are already 2,536,322."

   Gaoli Li smiled and said, "Yes, the goal of 10 million registered users is a quarter of the way through, and in three days, the goal will be 100% achieved."

  Shen Xinyi sneered, "Today is the first day of the Olympic Games, and the popularity is the highest, and the popularity of the Olympic Games will definitely continue to decline.

   All we can grasp is the marketing promotion time in these few days. Don’t be careless. If you miss it, you will regret it for life. "

   "Okay, your reasoning now is also a set of ..."

   Gao Lili sighed and said, "I don't know who to learn from? What a good cabbage, after all, it has turned into someone else's shape."

   Shen Xinyi seemed to have become accustomed to these words of tigers and wolves from Goryeo, and her face was no longer red.

After she finished eating the noodles and drank all the soup, she finally regained some energy, and said solemnly: "Today is the first day of Weibo's launch, no publicity, no hype, nothing. no.

  Users came to register after watching endorsements or hot topics such as the domestic network, Fuxing mobile phone, and the Olympic Games.

   It can be said that they were not impressed by the functions and design of Weibo.

  Maybe as soon as the Olympic Games ends and the mobile phone lottery ends, these users will become zombie users. "

  Ko Lili nodded lightly, agreeing with what Shen Xinyi said.

   "So, our next two most important tasks are to achieve the goal of 10 million registered users, and the other is to let registered users understand Weibo, fall in love with Weibo, and become active users of the website.

  Weibo really needs to rely on product features to maintain its vitality, rather than relying on hot topics and prize activities to maintain website activity. "

   Gaoli Li smiled and said, "You are right, you are thinking about it for a long time, but the key is how to do it?"

  Shen Xinyi replied seriously: "I just did some research in the background, and I found that among the registered users, very few people tweeted themselves, and almost all of them were commenting on the Weibo of those sports athletes.

   What does this mean? It means that ordinary users have a serious lack of participation and do not understand Weibo.

   When the Olympic Games are over, these people stop commenting, and they themselves don’t post Weibo, these users will be lost.

   So, we want to give ordinary users a direction to start producing content during this period. "

   After all, Gao Lili has been running an Internet celebrity brokerage company for several years, and she is no stranger to this set. She asked, "Building an Internet celebrity?"

   "Yes, and it must be effective in a short time."

   Goryeo frowned, "In a short time, is it too late?"

  Shen Xinyi said: "It's not too late, my opinion is a two-pronged approach.

   First, to accelerate the migration of celebrities on the public homepage of Hainei.com, and let them transfer their network positions to Weibo. The benefit we can give is that the traffic is skewed, helping them gain more followers, or fans, on Weibo than on Hainei.com. "

   Gao Lili shook his head gently, "This is not easy to handle, Zhang Yong said before, athletes are a collective, a group, as long as the leader orders, they will immediately register a Weibo account.

   And other cultural celebrities, entertainment stars, etc., are all independent individuals, each with its own small abacus.

  Hainai.com has more than 100 million users, while Weibo only has more than 2 million users. Who would give up a forest for a tree? "

  Shen Xinyi said: "Weibo's more than 2 million users are only temporary, as long as there is a year and a half of promotion time, the number of users will soon catch up with the domestic network.

   And the information transmission method of Weibo is more conducive to celebrities to gain greater fame on the Internet. "

   Gao Lili nodded, "I know about this, but people don't think so! Many people don't see rabbits and don't throw eagles, and they won't be persuaded by the little achievements that Weibo has achieved right now."

   "Here comes the second point I said, we package ordinary people into Internet celebrities to prove Weibo's star-making ability, so as to attract the attention of onlookers and let ordinary people discover a way to become famous.

Many practices of   youtube are actually worth our reference and learning. A social platform needs high-quality content support.

   At present, we will hardly lack ordinary users, but there is a serious lack of high-quality content, and even many people do not know how to produce content. "

   Gao Lili shook her head and laughed: "Weibo does not support posting videos for the time being. It is difficult to make a person popular in a short period of time just by text and pictures."

   "Who said no, how did Mu Zimei become popular? It's the words, and Sister Furong's pictures."

   Goryeo looked a little surprised, but was relieved quickly.

   This is the case on the Internet. Only by searching for novelty, judging ugly, and exposing can quickly attract attention.

   If you have to do something high-level, it will lack low-level fun.

  Since everyone likes low-level fun, the platform can only provide low-level fun.

After saying   , Shen Xinyi was a little hesitant, she just gave an example, she didn't really want Weibo to become a smoky Internet platform.

   can be said again, the product must first stabilize its heels before it can talk about better development.

   Is Weibo gaining a firm foothold now? Many people now say that Weibo is the Olympic website. It can be seen that in everyone's cognition, Weibo has not yet formed its own characteristics and selling points.

   (end of this chapter)