My Age of Investment

   Chapter 1127 The key battle, the strategic initiative (Norns leader 1010)

   After everyone else left, Zhang Yong was left alone by Xia Jingxing.

   He has something to tell Zhang Yong, and it is temporarily inconvenient to let others know.

   "After the rise of Weibo, it will inevitably erode the traffic that originally belonged to the domestic network."

   Looking at Xia Jingxing's solemn expression, Zhang Yong smiled and said, "I know this, and I have corresponding psychological preparations."

   This was actually the first time Xia Jingxing had a showdown with Zhang Yong, but Zhang Yong was not stupid, he had already seen some overlapping functions between Weibo and Hainei.com.

   For example, public homepage accounts, once Weibo develops, the shorter and faster way of information transmission and the greater influence of public opinion will inevitably attract celebrities who have opened public homepage accounts.

   However, the main function of Hainei.com is to socialize with acquaintances. He believes that it can coexist with Weibo, but it is not clear how much traffic it will absorb.

  Xia Jingxing smiled and said, "There is a lot of competition between Hainei.com and QQ space, but QQ is mainly socializing with strangers, and there are acquaintances in it.

   When Weibo successfully rises, it will absorb some of the traffic that originally belonged to them, but the impact will be much smaller than that of the domestic network!

   Let’s put it this way, although QQ users will grow up over time, a large part of his QQ friends are friends from high school, junior high school, elementary school, and family members.

Therefore, when he posts his mood and logs on QQ space, he will subconsciously regard his childhood friends as his audience, and the things he posts will tend to be younger and simpler, that is, some innocuous, summarizing the mood. Word.

   Therefore, even though a QQ user is growing up, he still maintains a childlike innocence and is still a teenager when he uses QQ space.

   This is also the reason why so many people have been labelling QQ and Qzone with a "younger" label. "

   Zhang Yong held his chin and thought about it for a long time, then nodded: "There is some truth, I will say why it is so strange, QQ users seem to be immortal.

It has been ten years since   QQ appeared. Many of the earliest users are in their thirties or forties, but they are still hanging on QQ all day long and opening various drills. "

Xia Jingxing smiled and continued: "Of course, the characteristics of this social platform with classmates as a bond will also affect generations after generations. Elementary and middle school students who are new to the Internet may sign up for the first software QQ, and then they will It will affect their juniors and students around them."

   "So, isn't it impossible to break QQ's monopoly in this social field?" Zhang Yong asked.

   "You listen to me first!"

  Xia Jingxing pondered for a moment and began to comment: "Hainei.com was originally a social platform linked by alumni relationships, but this niche environment was broken by ourselves.

   Then, white-collar workers poured in, and young and middle-aged people poured in.

  The user's social relationship chain has become complicated from a single classmate at first, including colleagues, friends from work, and so on.

   In general, our users are older than QQ, with more mature minds and more serious comments.

   If you don’t believe me, compare the dynamics of QQ space users with the dynamics of users in the domestic network.

   Even if it is the same user, his remarks on the domestic network are old-fashioned, while his remarks in the QQ space are more lively and may even pretend to be tender.

   This is determined by the different tonality of the platform.

   The tone of Weibo is similar to that of Hainei.com, focusing on discussing current affairs and politics.

   Therefore, the launch of Weibo is equivalent to inserting a knife for ourselves. The impact of QQ space will be much smaller than that of domestic networks. "

  Xia Jingxing pondered silently in his heart, the previous microblog was more serious and politicized in the early days, but later became entertaining, children began to flood in on a large scale, and the platform tonality was constantly changing.

  Zhang Yong frowned, he basically understood, Weibo may have a bigger impact on the domestic network than he expected.

   Instead of destroying the opponent's life, he will smash the foundation of his own.

  Xia Jingxing looked at Zhang Yong silently, he did not want to bring down the domestic network.

   You can kill yourself by yourself, it is better than waiting for the enemy to do it.

   Although Zhang Yong is the CEO and president of Hainei.com, he is also the CEO of Hainei Holdings Group, so he quickly accepted the psychological impact of Xia Jingxing's remarks.

   He said: "Mr. Xia, I understand, the domestic network needs to burn itself and light up Weibo, right?"

  Xia Jingxing nodded lightly, "Yes, from now on, don't hold back any more. Celebrity resources, group resources, funds, etc., are fully tilted to Weibo.

   Don't care and feel distressed about what the decline of Hainei.com will look like, its historical mission has been completed halfway. "

   "Half of it?" Zhang Yong asked immediately.

  Xia Jingxing spit out two words with a smile: "WeChat!"

   Zhang Yong understood after a little thought in his heart, and nodded lightly.

  Xia Jingxing said lightly: "The combination of QQ + space has a high degree of user stickiness, so WeChat, as an instant messaging tool, should also be equipped with an SNS platform, let's call it Moments.

With   Weibo and Moments, the private land of Hainei.com will be completely divided up, completely fulfilling its historical mission. "

   Speaking of this, Xia Jingxing had no regrets in his heart. Hainei.com was the starting point of his Internet career in China, but the objective laws could not be violated, so he still had to bury it himself.

   How did Renren.com decline in the past? It was killed by Weibo and Moments together.

   Now the status of Hainei.com is about equal to that of Renren in the previous life. Taking the initiative to adapt to the changes of the times and transform, can not only be calmer, but also allow Hainei.com to be used as nourishment to grow a real towering tree.

   It took Zhang Yong quite a while to digest this series of news, he was completely clear about what Xia Jingxing was thinking about.

It has to be said that the dual social platform strategy of WeChat + Weibo is more social than the current domestic network. It can draw a strategic circle for Penguin, and circle QQ in the social platform of strangers and "younger" social platforms. In Xiaotiandi, the other social market shares are all accounted for by the domestic holding group.

   But there is a premise!

   Zhang Yong suddenly said: "Mr. Xia, Penguin will definitely not sit still."

   "I know that the biggest stumbling block in our strategic transformation is them."

  Xia Jingxing smiled and sighed, "So, don't look at the more than 100 million users of the domestic network, and domestic games have also launched one after another of popular online games, I feel that we have really taken root."

   Speaking of this, he stared at Zhang Yong with bright eyes, and said word by word: "Actually, our real entrepreneurship has just begun."

   Zhang Yong was stunned. He thought he had joined a quasi-listed company, but after working for more than a year, the boss suddenly told me that entrepreneurship had just begun!

   Is there such a trick?

   But this only belongs to Zhang Yong mocking himself in his heart.

   He already knew exactly how big a game Xia Jingxing was playing, he was simply trying to plunder the luck of the penguins!

   To be honest, he feels that if Penguin has Weibo and WeChat, it will become a powerful social empire.

  Especially WeChat is the social version of QQ for acquaintances and a useful supplement to QQ.

  Penguin’s current social throne is actually a bit misnamed, because it lacks the section of acquaintance socialization.

   In this business sector, compared to Penguin, it is better at Hainei.com, and there are far more users than Penguin alone.

   "Mr. Xia, then we must take Weibo. If we can't take this position and let Penguin take it, we will be the first to be strategically passive in this "Social Battle of Tianwang Mountain"."

  Xia Jingxing nodded lightly, "Yes, this battle is very crucial to us, it has a link between the previous and the next, and we succeeded in continuing to pursue the victory, launching WeChat, and establishing the status of the king.

   If you fail, the middle way will collapse before you start a business! The whole strategy was destroyed in one battle! "

   Zhang Yong's heart was heavy when he heard it, and after being analyzed by Xia Jingxing, he felt that the fog in front of him had all dissipated, and his future strategic plan was fully understood.

   The domestic holding group and the Penguin holding group are blocking each other's way. If you want to prove the way, you have to hack one of them to death.

   Thanks again to the leader of Norns for the reward, the update is over, I can breathe a sigh of relief, it’s almost New Year’s Eve.

   (end of this chapter)