My Age of Investment

  Chapter 13 Six Degrees of Separation Theory

  The next day.

  Early morning.

  Xia Jingxing, who was still asleep, heard the “bang” knock on the door, and went to open the door in T-shirt in shorts.

  As soon as he opened the door, he found that it was Christina, who was still holding a pile of documents in his hand.

  Xia Jingxing looked at her in surprise.

  Kristina handed over the information in her hand and said, "I hope it will be useful to you."

  Xia Jingxing took a look.

   "Six Degrees of Separation Theory".

   was proposed by Harvard University psychology professor Stanley Milgram in 1967.

  He took a look and put it away, curiously asked: "Why are you giving this to me?"

   "Aren't you going to build a social networking site? I think this theory should be very helpful to you."

  Xia Jingxing knows this theory.

   can be easily stated as: "No more than six people are separated between you and any stranger.

  In other words, you can know any stranger through up to six people. "

  If everyone knows 260 people on average, the sixth degree is the sixth power of 260, and the calculated result is 308 trillion.

  Eliminate some node duplication, which also covers almost the entire population of the earth several times.

  With this theoretical support, the distance between you and Jack Ma is no longer far away.

  Because Jack Ma is a friend of your friend’s friend...

  So, I heard a friend brag about it during the party and dinner: his friend’s friend is a big boss, driving a Ferrari, and a private jet...

  Please don't spray him.

  Because of his relationship chain, he only needs to make a few more turns, maybe he can really catch up with these big guys.

  The reason why he can pretend to be such a big force is also through his friends' friends.

  Take another simple example:

  There is a relative in your family who works in BAT, or has a high social status. His friends or superiors may really know a certain boss, or through several levels of relationships.

  This theory has not been rigorously proven for more than 30 years. It can only be regarded as a hypothesis.

  However, sociologists have always been interested in this theory. For this reason, many experiments have been done and some strong evidences that can support the theory have been collected.

  "Do you not believe this theory?"

  Kristina looked at Xia Jingxing’s face with a little mockery, a little annoyed, because she firmly believed that this theory could stand.

"Uh…"

  Xia Jingxing smiled, "What are you doing so excited? I didn't say I didn't believe it?"

  Kristina took a look at him and said: “Last year, Denken Watts from Columbia University’s Department of Sociology hosted a new project to verify the theory of “six degrees of separation”.

  More than 60,000 volunteers from 166 different countries participated in this study.

  Waz randomly selected 18 targets, such as an American professor, an Australian police officer, and a Norwegian veterinarian.

   Ask the volunteers to choose one of them as their target, and send emails to relatives and friends who they think are most likely to send the target.

   Guess what, how many people pass before the mail reaches the target? "

   "5-7 people!"

  Xia Jingxing blurted out and debuted.

  Kristina was a little surprised, and smiled: "So you have also read the paper in "Science" magazine?"

  Xia Jingxing smiled and said nothing.

  Is this amazing? do not think so.

  "I think this theory can be applied to the promotion of social networking sites.

  Connect strangers who have never known each other through a network structured relationship chain.

  This is also the greatest meaning and fun of social networking sites. "

  Kristina smiled and said, “As far as I know, direct sales and insurance are already using this model to develop business.”

  Xia Jingxing nodded. This is true. In addition to SNS, the industries that pull people's heads have also applied this theory to the extreme.

"alright."

  Xia Jingxing raised the information in his hand, "Thank you for your help, I will study it carefully."

  Kristina nodded, said nothing, and walked away on high heels.

  Xia Jingxing went back to the dormitory to wash up, put on sportswear, and got ready to go for a run.

  The little dog slept like a dead pig, and made a slight snoring sound.

  This is the end of staying up late to watch a small movie last night.

  When he came to the playground, Xia Jingxing ran slowly.

  While running, I was thinking about the website.

  Kristina and Little Dog suggested that he set up a social networking site to cover the whole school.

  If you follow this route, it will be an SNS linked by "campus acquaintances".

  To be precise, this is Facebook.

  Currently, there is no such a saying as SNS. The mainstream way of socializing online is still BBS and chat rooms.

  BBS is represented by the large-scale personal community website Xici Hutong founded in March 1998, a community model dominated by discussion board groups.

  And ChinaRen, established in June 1999, developed a series of user-centric services such as games, emails, homepages, logs, etc., with chat rooms as the core for the first time.

  In addition, there is also a well-known online community in China, the Tianya Community, which was established in March 1999.

  These three websites can all be summarized as online communities in the WEB1.0 era. They are characterized by unprecedented openness and virtuality that is both true and magical.

  And SNS is the abbreviation of English socialnetworkingservice.

  In terms of connotation, it is a social network community, that is, the networking of actual social relationships.

  It moves the real social circle to the Internet, and then establishes its own social circle according to different conditions.

  Take a certain netizen as an example, take him as a network node, and form a mesh connection between people he knows, thus forming various small network groups.

  SNS is also regarded as one of the six main forms in the WEB2.0 era.

  Xia Jingxing went back last night and thought about it most of the night.

  It is true that a foreign student website is too niche, except for lying in front of the parents, it is of little practical significance.

  At this time, it is the key point of the transition from WEB1.0 to the 2.0 era. It would be a waste of talent not to build an SNS website.

  He also considered whether it will grow bigger and attract the attention and obstruction of the US government.

  But that must be something after the company has scaled up.

  Small troubles, no one cares about you.

   Really made some achievements, even if it is blocked, selling the website is still a good business.

  As for whether he would break Xiao Mazi's road, then he couldn't control that much.

  There is also a butterfly effect, which may also appear, causing him to no longer have full confidence in the future.

  This can only be ignored for the time being. Do the things in front of you first.

  Once the goal was determined, he no longer wandered and hesitated.

  If you are afraid of wolves and tigers, you don’t have to do anything.

  Compared with the worries after getting bigger, what he should worry about now is how to develop the website? Can it be bigger?

  In addition, funds are also very tight.

  He only has 2,000 US dollars all over his body. Apart from renting a server, this little money can't do anything else.

  NetEase’s shares cannot be sold yet, it is ballast.

  I don’t know if the website can be done or not.

  (End of this chapter)