My Age of Investment

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"3,000 units! Darren, we have now pre-sold 3,000 Model S units!

San Francisco, New York, Seattle... Tesla's directly-operated stores in various cities are all crowded with users who come to test drive and order cars. Everyone loves this magical car.

Oh, by the way, your advertising video has exceeded 150 million views on YouTube. "

Straubel walked into Xia Jingxing's office with a face full of joy, and then he started dancing excitedly, and he never stopped breathing.

Xia Jingxing looked at Straubel with a smile. After knowing him for so many years, he had rarely seen him lose his temper like this. He seemed to be really happy.

“This sales performance has surpassed that of the Roadster, and it only took us three days to achieve this.

There is still one year of sales left, and we may be able to achieve the sales target of 10,000 vehicles, or even 20,000 or 30,000 vehicles, which is not impossible. "

As he talked, Straubel fell into longing for a better future.

Xia Jingxing smiled and then waved to Straubel.

Only then did Straubel react. He was so happy that he didn't even hand the document to his boss. He quickly stepped forward and handed it to Xia Jingxing.

After taking the document, Xia Jingxing held it in his hand and looked at it carefully.

The orders for 3,000 Model S vehicles are available in various versions, with a total order value of US$272 million and an average order value of US$90,700.

"They are basically all reserved for mid-to-high configurations, right?"

Xia Jingxing looked up at Straubel and asked.

"Yes, you'll understand when you read on."

Straubel played a riddle, Xia Jingxing smiled, didn't care, and continued reading.

Xia Jingxing quickly understood the reason.

Of the 3,000 Model S orders, 1,500 orders used car purchase coupons.

"In other words, old Roadster owners account for half of the Model S reservation users?"

Straubel chuckled, "Those guys are very rich and never care about the price when buying a car. Most people reserve the highest configuration version, Model SP85D."

Xia Jingxing fully understood that Tesla’s support from old users was very strong!

After scanning a few more times, Xia Jingxing put down the document in his hand and said, "We only have 2,450 old users in total, and now we have more than delS. What is the situation with the other 40%? Have you investigated?"

Straubel was startled for a moment, then said: "I'm definitely still thinking about it. After all, Model S is a big thing that costs tens of thousands or even hundreds of thousands of dollars, so it's normal to think about it for a few days.

Moreover, Roadster owners are not all rich, some are middle class, and many of them are employees of Silicon Valley companies. "

Xia Jingxing nodded lightly, "Your analysis is correct, maybe it's because you are still hesitating, maybe because you don't have enough financial resources.

However, no matter what the reason is, we must dig out the value of the remaining nearly 1,000 car purchase coupons and convert them into 1,000 new car orders. "

Straubel nodded and said: "I understand that this part of the order will definitely not be given up."

Xia Jingxing continued: "Even if these potential orders are converted into formal orders, it will only be 4,000 orders.

Remember our goal is to get at least 10,000 orders before the launch and before the first batch of cars are delivered.

Now that Model S has just been launched for sale, it is the best time to promote it and cannot be delayed, because sales growth will slow down later.

Unless the Model S is upgraded and remodeled, it will be difficult to regain its second life. "

Straubel listened attentively, and seeing the serious look on his boss's face, his previously extremely joyful mood gradually calmed down.

If you want to say who Straubel admires the most, it must be the boss in front of him. He is full of various entrepreneurial skills, able to raise funds, understand strategy, and can sell...

Although he is the CEO of the company, without the support and guidance of the chairman, it will definitely be difficult for him to manage Tesla by himself, or even be unable to play.

Therefore, he would basically listen to Xia Jingxing's opinions and orders.

After guiding Straubel on his work for a while, Xia Jingxing asked him to go out, and then he sat alone in the office and meditated.

After Tesla received capital injections from Daimler and Toyota, his personal and Vision Capital shareholdings decreased.

The individual shareholding ratio dropped from the original 17.78% to 16.35%, still the largest individual shareholder;

Envision Capital’s shareholding ratio dropped from 45.02% to 41.39%, and it remains the largest institutional shareholder;

Taken together, he currently holds a total of 57.74% of Tesla's shares.

If nothing unexpected happens, this shareholding ratio will be maintained until the official IPO.

Even if the listing dilutes part of the equity, the shareholding ratio should still be maintained at around 50%.

However, simply controlling Tesla from the ownership structure does not guarantee that he will effectively control this future new energy vehicle giant in the long term.

Because as time goes by and countries define the new energy industry as an emerging strategic industry, Tesla's importance will gradually become apparent.

According to the old American's urine, he probably needs to cut off his flesh again.

So he is now thinking about whether to speed up Tesla's product iteration.

If he is willing to spend money, Tesla's development in this life will definitely be faster than Tesla under Musk's control.

In fact, he himself has made an evaluation. Tesla in this life, like Facebook, is already one to two years ahead of its predecessor.

If the development speed is accelerated, will it suppress the living space of Fuxing Automobile and its domestic automobile peers?

Xia Jingxing felt that he had to hold back, because Tesla was at best a godson, and Fuxing Automobile was the real son.

Now Tesla has mass-produced its second car, while Fuxing Motor has not even produced a prototype of its first car, and its development speed has lagged far behind Tesla.

If he does not support Tesla and intends to slow down its development, then a new question will arise. Will it give Nikola a chance to overtake?

At present, Tesla is still one generation ahead of Nikola, but what will happen in the future is hard to say.

In an ideal world, Tesla would naturally overtake Nikola without threatening Fuxing Motor's survival.

But this requires a good grasp of the situation and at the same time accelerating the development of Fuxing Auto.

Xia Jingxing thought about it carefully and felt that most of the problems still lay with Fuxing Automobile.

If Fuxing Auto does not hurry up and keep up, even if it does not take the initiative to help Tesla and allows it to develop freely, it may leave Fuxing Motor further and further behind.

When Tesla goes public next year, financing channels will also be opened, and development will enter a fast lane.

However, ramping up production capacity is a major obstacle that is not easy to overcome.

At the same time, even if Tesla goes public, it will still need to raise tens of billions of dollars to truly stand up and make a profit.

In the previous life, Tesla didn't live a peaceful life until it settled in Shanghai. Before that, news of bankruptcy and selling out came out every few days.

After much deliberation, Xia Jingxing finally decided to take it one step at a time and formulate Tesla's support strategy based on the development of Fuxing Auto.

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