My Age of Investment

  Chapter 23 User Growth Strategy

  When I went to an Italian restaurant in the evening, Christina also came.

  As soon as she sat down, she said excitedly, “The cheerleaders have all registered on Facebook, and their feedback is very useful, but the people seem to be a bit small and not fun enough.”

  Xia Jingxing nodded, "Yes, there is no scale effect yet."

   "Is there a way to quickly form a scale effect?" Kristina smiled, "I really can't wait to see that day."

  Xia Jingxing glanced at the White Flower Deep Groove, and joked: "Yes!"

   Noting Xia Jingxing’s unkind intentions, Christina not only did not dodge, but also raised her **** and moved towards her.

  Xia Jingxing only felt that the two **** slowly grew bigger in the line of sight, completely blocking the line of sight.

  The little dog coughed slightly, did not speak, but his eyes were clear.

  Such an elegant place, you guys should pay attention to the influence of Sao Nan**.

  Kristina smiled, sat back in her seat, and asked seriously: "What do you want to do?"

   "Let the girls make the photos in the file hotter."

  Kristina thought for a while, "Do you want this to attract the attention of boys?"

  Xia Jingxing looked unpredictable, "This is just one of the points. I want the girls to be our website promoters."

  Kristina shook her head, “I’m afraid it’s hard to do it. It’s okay for them to introduce a few people to you, but it’s not good. I’m afraid it will be difficult to stick to it for a long time.”

  "I understand this. There is an old Chinese saying that you can’t get too early if you are unprofitable!"

  Kristina chewed this sentence repeatedly, “Without enough benefits, I will never get up early.

  This sentence is very interesting, I like it.

  But the actual situation is just as you said, Emily and the others do not have the habit of selfless dedication. "

  "Maybe we can give them money to promote the registration of a user, how much do we give them."

  The little dog who has been playing soy sauce on the side put forward his own ideas, and then looked at them with expectation.

"no!"

  Xia Jingxing and Yang Niu said "No" in unison, and neither supported this suggestion.

  The little dog is a bit wronged. If he can’t, he can’t do it. Why is it so loud.

   "You speak first."

  Xia Jingxing raised his hand to signal the babes to speak first.

   "Okay, then let me talk about it first."

   Christina compared to a finger, "First of all, how many students do you think about Stanford University?

  Together with graduate students in the class, there are more than ten thousand people.

  If we take all these people down, how much do we need to spend? "

  "If one person is promoted to give 0.5 USD a bonus, it will only be seven or eight thousand dollars!"

  The little dog died and the duck had a hard mouth, defending his suggestion.

   "Okay, 0.5 dollars is it!"

   Christina went down and said, "How many people does a cheerleader know in the school? 50 or 100, or 200 or 300?

  How much money can you make by promoting all the people you know? It's 100 dollars or more than one hundred.

  Is this a lot? Not much.

  But in this process, how much time and energy is needed?

  It takes 5 minutes to promote one person, and 1,000 minutes for 200 people, which is almost a whole day.

   And if you don’t find someone in the dormitory or classroom, you have to make a phone call. This also requires a phone bill, and there is nothing left after the $100 bonus is received. "

  The little dog frowned, "Then if you promote one person, the bonus is $1 or even $2? Is it possible to impress some people?

  Also, there is no need to promote them one by one. Once in the classroom, dozens of people and hundreds of people have registered. There is no need for you to say that it will take 1000 minutes to be so exaggerated. "

  Kristina smiled, "In this case, to promote a Stanford school, we will spend tens of thousands of dollars.

  There are more than 3,000 universities in the United States. Doesn’t it cost tens of millions of dollars in promotion funds? "

  The little dog was speechless, and defended: "I only mean to carry out this kind of promotion at Stanford. When the website becomes famous, it has become a fashion trend in the eyes of young people.

  At that time, we don’t need to take bonuses for promotion, and users will spontaneously register on our website.

  In this case, there is no need to exaggerate the tens of millions of dollars you said. "

  Kristina smiled and shook her head, looked at Xia Jingxing, and asked: "How much money can we put out now?"

   "All my money is in stocks. I won't sell it if I don't go up ten or eight times."

  Kristina is not surprised, because Xia Jingxing has already analyzed the growth of NetEase’s stock with her.

  She retracted her gaze and looked at the little dog, "You understand now, we are still in the early stage and the funds are very scarce.

  As you said, it is impossible to use tens of thousands of dollars for promotion. "

"I have money."

  The little dog struck his neck, "I can lend it to the website, and I will pay it back later."

  Kristina was speechless, and gave Xia Jingxing a glance. How many Ecstasy did you give others? To you so stubbornly.

   "The first shot we fired at Stanford can be seen as an experiment."

  Kristina looked serious, “The purpose of this experiment is not only to promote users, test products, and improve products.

  More importantly, we have to find the right path for user growth.

  Internet companies want to quickly rise, "reproducibility" is indispensable. "

  The little dog frowned, he was not a stupid man, and he understood what the foreign girl meant.

   is to explore a way for user growth in Stanford, and then copy it to other schools, so that the website can grow in the shortest time.

  What he said is to spend money on the head, and it can also be copied, but the funds needed are too large.

  Xia Jingxing looked up and down the foreign girl for a while, and felt that it was necessary to get to know this woman again.

  "If you tell venture capitalists, give me 50 million dollars, I can win college students from more than 3,000 colleges and universities in the United States.

  Do you think venture capital will give you money? "

  Kristina gave Xia Jingxing and the little dog a playful look.

  "No, the Internet bubble has just been squeezed out, and it’s all chicken feathers all over the place.

  Venture investment institutions have long been raging, and money-burning projects have not received the most favor.

  A start-up company wants to raise 50 million yuan, which is simply a fantasy. "

  Xia Jingxing’s answer made Christina very satisfied.

  She knew that this boy was not easy. She didn't expect that the other party was so familiar with venture capital in Silicon Valley. It surprised and surprised her too much, and she also had higher expectations for the next venture.

  Xia Jingxing took over the topic and began to say: “My idea is to avoid burning money as much as possible.

  If you are purely using money to drive the project, it will inevitably be handled by venture capital institutions when financing.

  Even if you get the money, you will definitely be severely restrained.

  User spontaneous word-of-mouth publicity is the best praise and recognition for a website.

  When facing venture capital institutions, we also have the confidence to say "No". "

  Kristina looked at Xia Jingxing approvingly, and then said: “Yes, I mean that too. Capital is a double-edged sword. While boosting you, it may also affect corporate control.

  In this place where capital is king, there are many founders who have been driven out of the company. "

  Xia Jingxing nodded and did not continue this topic. After all, it is too early to talk about venture capital. At present, the three founders must first agree on their opinions and maintain restraint and vigilance on investment.

   "Then go back to the topic, talk about how to let users grow naturally?"

  Xia Jingxing glanced at the foreign girl and said with a smile: "It's actually very simple, let's go back to the "hot photos" just now."

  Kristina is puzzled, can this be a flower?

not…

  That won’t work.

  Born in Texas, although she is usually carefree, she still has some conservative ideas. How can she post that kind of photos?

  "Can you post some other photos, such as swimsuits and cheerleaders, which are also very eye-catching!

  Our website has only been launched, so it is best not to be labeled with certain tags. "

   Christina very tactfully suggested, as if she wanted to dispel Xia Jingxing's bold ideas.

  The little dog looked eager to move. Hearing the foreign girl's objection, he shook his head and said, "Everyone is an adult, so what's so shy?"

  Is there anything wrong with showing the true "self"? "

  Xia Jingxing scratched his head, what the **** is this going to do?

   Facebook turned into a P station?

  (End of this chapter)