My Age of Investment

  Chapter 408 Porcelain meets Porcelain (seeking monthly pass)

  Tesla’s existing shareholders quickly reached an agreement, and then began to convene the three investment institutions of Waterfall Investment, Bezos Ventures, and DFJ that are preparing for new entry, and secretly opened the C round of financing negotiations.

   Outside, Tesla challenged the public opinion of traditional car companies, not only did not stop, but intensified.

  There is credit for Facebook, Tesla's public relations department, and the media.

  In order to attract attention, the media can come up with any headline.

  Under media reports, traditional car companies seem to have become a group of turtles, fearing Tesla.

  In fact, it was almost the same as Xia Jingxing expected.

  Traditional car companies have slowly recalled. Tesla is doing marketing and deliberately touching porcelain.

  At this time, they challenged it. Isn’t it as Tesla’s wish?

  So, traditional car companies seem to have collectively negotiated, and they do not accept challenges or make any responses.

  Originally, the cold treatment of traditional car companies is a good way, because time will dilute everything, and Tesla cannot always occupy the hot news topic.

  But they underestimated the unlimited limit of the media, and also underestimated the determination of Facebook and Tesla to promote this matter.

  The non-response attitude of traditional car companies has been given various interpretations by the media, many of which are teasing and ridiculous.

  "...Tesla is not worthy of being our competitor, because they use electricity and we burn oil. They are not the same species as us. They are alien civilizations."

  "...Sorry, our noble master does not accept the duel of civilians."

  "...Ten years later, Darren finally obtained a PhD in automotive engineering. He walked out of the campus and found that the streets were full of electric cars, and his Tesla had become a fuel car company.

  Dylan shed two tears of regret: everything is a special routine. "

  ...

  I have to say that the reporter's pen is still very powerful, like a murderous knife, which cuts on the fragile nerves of traditional car companies, making a group of car industry bigwigs blow their beards and stare.

  But no matter how aggressive the reporter is, traditional car companies just ignore it and dare not bet on the reputation of the company.

  Just when public opinion was about to ebb, traditional car companies finally took over.

In the far east, a company called Lifan Motors took over Tesla’s challenge, and also advertised to Tesla through the American reporter in Shancheng: “In January next year, Lifan 520 and Tesla will be on the New North Circuit. war!"

  As soon as this news came out, many Americans were confused. Lifan Motors? Why haven't I heard of it.

   Soon, some reporters conducted in-depth excavations and reports on Lifan Group.

  A Chinese company that makes motorcycles, the first car will not be available until next year...

  This kind of car newcomer accepts the challenge of Tesla, who is also a car newcomer, and the ending is a bit ridiculous.

  Some people have compiled various news reports of Lifan 520. Although it has not been officially launched on the market, during the development process, Lifan 520 has a lot of information about car parameters, configurations, and prices that have been distributed to the outside world.

  1.3L, 88 horsepower, the price is about 5000 US dollars...

  U.S. netizens looked at these performance parameters, and they were speechless for a moment. Does it need to be compared?

  Tesla wants to touch the traditional car companies of porcelain, and the news is raging.

  The big young man named "Wonderful Brother" Lifan likes sports cars very much, so naturally he also pays attention to Tesla.

  He wanted to buy a Tesla "Founder Series" limited to 100 units, so he asked his old father to apply for funding.

  The shrewd President Yin, after listening to his son talk about this matter, immediately said: To buy, not only to buy a car, but also to take up the challenge of Tesla.

  Like Tesla, Lifan Motors is a newcomer in the industry. Motorcycles are very famous, but cars have no reputation at all.

  Of course, Lifan’s main propaganda position is still in China.

  Thanks to Mr. Yin’s blessing, Tesla was reported to various media reporters by Lifan’s public relations department.

   Originally, Tesla had no reputation in China. After being operated by Lifan, it was directly transformed into a tall sports car company, and it was also the only electric supercar in the world.

  The reason why Lifan Group praises Tesla so much and also helps Tesla advertise in the country is completely based on the plot.

  Lifan is going to fight Tesla on the track. How can domestic consumers do not understand Tesla? How can it set off Lifan's awesomeness.

  So, under the sponsorship of the friendly advertisement of Lifan Group, Tesla crossed the ocean and occupied the headlines of major domestic automobile magazines, newspapers, and online forums.

  At the same time, Tesla is the chairman and majority shareholder of Xia Jingxing, the founder of Facebook and the legendary Chinese student studying abroad. After the news spreads to China, it will naturally become more topical and attention-grabbing.

  After understanding the ins and outs of the matter and the strengths of Tesla, almost no domestic netizens think that Lifan has a chance to win, but this does not prevent them from praising the democratic car brand.

  When Porsche, BMW, Mercedes-Benz and many other well-known cars are evading Tesla and hiding like a plague, only Lifan dares to fight.

  Although netizens have guessed the ending, they gave Lifan a comment in advance: Although the defeat is a glorious defeat, Lifan has actually become a real hit in the country.

Although the car is not yet on the market, many netizens are willing to choose Lifan as the first car in their lives.

  As for Tesla, it has not yet entered the Chinese market, and the price of 100,000 US dollars is still elusive for most people in China.

  In short, Lifan has gained a lot of popularity this time, and has gained a sense of existence in the domestic automobile circle.

  ……

  ……

   Lifan's show operation directly stopped Tesla's C round financing negotiations.

  Eberhard and Tarpening invited Xia Jingxing to the side, and the former asked: “Dalun, how should we solve the Lifan Motor issue now?”

  Xia Jingxing is also a little bit dumbfounded. The one he wants to touch porcelain most is Porsche, because in terms of price, everyone has a high degree of overlap.

  But who would have thought that Cheng Yaojin would be out halfway, and Lifan's car would run across.

  If you accept the move now, even if you win, it will not have a very good marketing effect.

  After all, Lifan Motors is not well-known, and it is a low-end model that was used for the competition. Tesla is a sports car. It is reasonable to win and it is impossible to win.

   Lost, unless the car has a problem halfway, it is impossible to lose.

  Xia Jingxing turned to think about it, electric cars have so many problems, maybe it's really possible to lie down halfway.

  And refuse to compete with the opponent, even more undesirable.

  After all, this is an invitational post sent by Tesla, and there is no restriction on which car company or model will compete.

  Forced rejection will not only give people a sense of disbelief, but also easily hurt the emotions of the domestic people. They think that Tesla looks down on domestic cars and is charged with rhythm, and it may be labeled a bigger hat.

  Xia Jingxing's face was uncertain, and Eberhard and Tarpening frowned.

   sighed, people are not as good as the sky, Xia Jingxing feels that he has been played.

  He smiled bitterly and said, "Compare, but we must ensure that the participating cars cannot break down on the way."

  Tapening frowned and said: “Why do we have to compete with such a low-end car company? If we lose, wouldn’t the Tesla brand be completely finished.

  When I said “lost”, it means that the car broke down halfway. My worries are the same as yours. "

  Xia Jingxing smiled and said: "Then it's up to you. We must reduce this failure rate to a controllable range."

   "I still don't understand why I want to compete with Lifan?"

  Eberhard also joined the discussion, and he held the same views as Tarpening.

  Xia Jingxing had to tell them about the unlimited potential of the Chinese market and national sentiments.

   "Daren, you mean you will look down on the Chinese if you don't have a match?"

  Eberhard felt that Xia Jingxing’s words were a bit exaggerated and outrageous.

  Xia Jingxing listened to the other party's tone, knowing that the other party did not believe it, and faintly replied: "Yes, I didn't lie to you. There is an old Chinese saying "going into the country as the custom is". If Tesla doesn't want to enter the Chinese market, just treat it as I didn't say it.

  You can investigate all of these, and you will know if what I said is true or false. "

  Eberhard and Tarpening fell into deep contemplation. This is an action with high risks and low returns, which is quite uneconomical.

  (End of this chapter)