My Age of Investment

  Chapter 481 Stock market cash machine (seeking monthly ticket)

  Signed the investment intention agreement, and that is his own person.

  Xia Jingxing did not pinch Zhang Tao anymore, but opened up and chatted with the other party, so as not to have a pimple in the other party's heart.

  Investment is just like that, one face before the investment and one face after the investment.

  A qualified investor must have actor-level acting skills.

  "...Don't engage in physical membership card anymore, just stop it.

  If you want to connect a large number of users with a large number of merchants, the simplest way is to directly tell users the discount information of these merchants, which can be achieved with electronic coupons. "

  Zhang Tao was a little bit disappointed at first. Hearing Xia Jingxing's guidance, he immediately put the feeling of loss aside and began to listen carefully.

  "Electronic coupons, as the name suggests, are coupons provided to users at designated restaurants.

  You can get a code number for the coupon. After the user arrives at the store, report the code number and confirm with the merchant.

  At the merchant terminal, you need to develop a back-end system, enter the corresponding code number, and the discount information will pop up.

  At the same time, it is also necessary to design an ROI return on investment for merchants to show the backstage, that is, how many coupons have been issued, how much discounts have been made in total, how many customers have been added, and how many sales..."

   Zhang Tao's eyes gleamed when he heard, and he no longer shy away from Xia Jingxing's identity, and kept asking questions.

  Xia Jingxing smiled, waved her hand, signaled not to worry, and continued to teach her valuable experience.

  "For restaurant businesses, discounts and promotions are common.

  In the past, in order to let more people know about discounts and promotions, they had to spend manpower and resources to produce leaflets and distribute them along the street. The emergence of electronic coupons solved this problem for them.

  How much is the discount, you go to talk to the business, if they have a 50% profit margin, you let them discount 10%, 20%, and increase the profit by increasing the sales volume, they are definitely willing.

  For merchants, this e-coupon is simple enough and rude enough to buy and sell at one go. It's back to the point I just emphasized, and the cost of understanding is very low.

  For the user side, at the same time. With a coupon, you can go to a 10% and 20% off a big meal. That’s so fun, and the meal is even more delicious.

  According to the word of mouth, users can go to Dianping.com to get a coupon before they say which restaurant to eat. It is difficult for your website traffic to not increase sharply! "

  Xia Jingxing stalled his hands, "Isn't this hello, my hello, how are you guys?"

  Zhang Tao was fascinated by the scenes Xia Jingxing portrayed. Seeing Xia Jingxing stopped, he asked, "Then how does Dianping make a profit?"

"Hey!"

Xia Jingxing sighed, "You sell coupons!"

   "Oh, Mr. Xia, do you mean that restaurants not only provide discount coupons, but also pay for our website?"

  Xia Jingxing shrugged, “Otherwise, they usually want to send coupons but can’t send them out!

  We give it to him or send it online. You said you don’t charge money?

  But don’t charge money at the beginning, let the public comment subsidy first, and the website will pay for the discounted price difference.

  After a week of experimentation, the restaurant will check the accounts, and when they taste the sweetness, they will take the initiative to accept this payment method. "

  Zhang Tao compared to thumbs, "Mr. Xia, listening to your words is better than I have run the public comment for three years!"

  Xia Jingxing smiled, "Now the Internet is played in this free way to absorb traffic. When the platform becomes bigger, users and restaurants will be inseparable from you. In normal times, learn more."

   "Well, I'll think about it seriously when I come down!"

  Zhang Tao nodded, and just pointed out that the estimated value of 2 million U.S. dollars that was suppressed would be enough to make a profit.

  He is not a caretaker. He knows how to look forward, and then asks with a shy face, "Ms. Xia, do you have any other pointers?"

  Dianping and Envision Capital are now a family, and you need to mention more later. "

  "What business model do you look at Baidu?"

  Zhang Tao is not stupid, he quickly reacted, "You mean keyword advertising?"

  Xia Jingxing nodded, and the child can be taught.

  "The goal of Dianping is to gather traffic and become the Baidu and restaurant search in the catering industry.

  For example, if users search for hot pot, Haidilao hot pot has to spend money to buy advertising spots if they want to get a good ranking.

  Of course, don’t lose money. Position, word-of-mouth, evaluation and other weights should also be taken into consideration in the ranking to avoid disgusting users.

  There are also brand advertisements that can also be introduced. This should also be reviewed, so as not to damage your own reputation. "

  Zhang Tao nodded, Xia Jingxing’s instructions have paved the way for them to develop in the next few years.

  We talked for another two hours, after Zhang Tao’s gratitude and reluctance, Xia Jingxing sent each other away.

   "Okay, let's stop here, goodbye Xia!"

  Zhang Tao waved to Xia Jingxing and walked into the elevator with a full smile.

  Xia Jingxing also waved to the opponent, retracting his gaze.

  He looked at Rao Lei, who was standing beside him, “Brother, the follow-up due diligence and post-investment management services of Dianping are left to you.”

"I?"

  Rao Lei pointed to himself first, then shook his head, "I'm still studying, I'm afraid I can't do it well."

   "It's okay, learn while doing it!"

  Xia Jingxing led Rao Lei back while saying, “You heard this too. This Tao is a very thoughtful entrepreneur, and he is also very good.

  As a venture capitalist, after staying with good entrepreneurs for a long time, we will learn a lot of things and even lighten up the natural skills of Roaring Dogs. "

   "The talent skills of the Sky Dog?"

  Rao Lei was taken aback for a moment, then smiled and asked, "Is it the nose?"

   "Yes, smell!"

  Xia Jingxing sniffed, “Is it a good entrepreneur? You can tell by smelling it with your nose.”

  Rao Lei laughed "Haha", but he also understood Xia Jingxing's metaphor.

  Meet more outstanding entrepreneurs, and experienced venture capital practitioners can basically find the common ground of outstanding people.

  Just a few words with an entrepreneur can read out a lot of information, including whether the person has the qualities to succeed.

  In the venture capital industry, why do you like experienced people? There is a big reason that veterans are knowledgeable.

  The students who have just graduated from university are sent to work as investment managers, fearing that they will be fooled by the entrepreneurial old oilman.

   "That's OK, then I will try to get started."

  Rao Lei feels that the experience of this thing, if you don’t get started, you will definitely not be able to temper it.

  Although I still feel that I have some shortcomings, I can only bite the bullet, because time is waiting for no one.

  Xia Jingxing walked into the room, took out his mobile phone, and dialed Chen Hong.

  "The talk is over, vote for them two million dollars!"

  There was a hearty laughter on the other end of the phone, "Okay, I know, you will definitely like this project."

   "How many points does Hanergy accept?"

   "The old rules are five points, what's wrong?"

  Xia Jingxing smiled, "Okay, I see, you guys should cooperate with you and make the best adjustments. When the money is paid, you can go to Dianping."

   "Well, I'll greet you later, I will definitely take care of you."

  Just as he was about to hang up, Xia Jingxing thought for a while and asked, “Help me find out if there are any star fund managers planning to “run private” recently.”

   "Fuck, you don't even let A shares go! I tell you, it has been a bear market recently.

  A shares are very evil, and institutions such as Goldman Sachs and Morgan Stanley have all fallen into trouble. "

  "I have been short of money recently, and I am going to withdraw some money from A shares."

   "Jingxing, I admire you for this. I don't know if others can use the stock market as an ATM, but you can."

"I also feel that way!"

  ……

  (End of this chapter)