My Age of Investment

  Chapter 545 The sword of the national automobile industry (seeking a monthly pass)

  Xia Jingxing thinks chatting with the aunts is also very interesting.

  Different from other places, Aunt Yuzhou has a bold personality, and she has a "male air" on her body.

After Xia Jingxing received a dinner invitation from the founders of seven or eight hot pot restaurants, the launch of Lifan Group's first car, Lifan 520, finally officially began.

  Xia Jingxing and the aunts stopped chatting tacitly, and the audience fell silent.

  Yin Mingshan wore an old-fashioned Chinese tunic suit, stepped steadily, stepped onto the stage, and walked under the spotlight.

  Looking at the long guns and short cannons erected under the stage, and the densely packed heads, this entrepreneur who is nearly seventy years old can't help but feel great passion in his chest.

  He raised the microphone, and a low and slow voice sounded in the conference hall.

  It is still a routine operation. First of all, I would like to thank the guests and the leaders of Yuzhou, and then Yin Mingshan entered the topic of the speech.

   "Fourteen years ago, when I was fifty-four years old, with 200,000 yuan, I founded Lifan's predecessor company-Hongda Vehicle Parts Research Institute..."

  Xia Jingxing sat down the stage, smiled at the old man standing upright on the stage, and listened carefully.

  Hongda is the name Lifan wanted to play with Honda Honda.

  Hangda is an English homophone of Honda, and its pinyin is only one more letter than Honda.

   Yin Mingshan's head is very bright, and he knew the importance of Porcelain marketing in 1992.

   Speaking of Lifan’s entrepreneurial history, that is simply the most proud thing in Yin Mingshan’s life.

   "The reason why we were called the Parts Shop at the time was because we could only assemble motorcycle engines, which were very small and unremarkable, and no one believed that I could build a motorcycle with Chinese proprietary intellectual property rights."

  Speaking of this, Yin Mingshan paused, laughed self-deprecatingly, and his face was full of nostalgia.

  The audience applauded spontaneously and paid tribute to this veteran entrepreneur.

  When the atmosphere was over, the old man’s voice began to become sonorous and powerful, and his smiling eyes began to become sharp.

  "In 1993, the second year of its business, Hongda developed the first motorcycle electronic injection technology, water cooling technology and multi-valve technology with independent intellectual property rights in the country.

  In 1994, Hongda developed my country's first 100ml four-stroke engine, and quickly won the order contract for Qianjiang Motorcycles, with a profit of 16 million yuan.

  In 1995, Hongda developed my country’s first 100ml electric starter engine, sold 500,000 units a year, and earned 100 million..."

  The old man started his own performance. Every year, Lifan has made technological progress and increased production and sales.

  The guests under the stage were also deeply infected by this entrepreneurial passion, and they were fascinated by it.

  The history of Lifan Motorcycle's entrepreneurship can be regarded as an advanced history of indomitable struggle.

  Xia Jingxing wondered, if Lifan does not build cars and has been dying in the field of motorcycles, will the outcome be completely different?

  Yin Mingshan had already talked about 2005 on stage at this time, and there was a ray of hope in his eyes.

  "Last year, Lifan achieved sales revenue of 10.395 billion yuan, produced and sold 1.33 million motorcycles, produced and sold 2.54 million engines, earned 310 million US dollars in foreign exchange through exports, owned 3,807 patents, and had 12,000 employees.

  These are our confidence to enter the automotive field! "

  Yin Mingshan accurately reported a string of numbers, and then said in a firm voice: "The automobile industry has always been the death of our national industry!

  A huge China with a population of 1.3 billion, how can it not be able to build a “truly our own car”.

  Entering the automobile industry is not a casual decision made by me, but the result of my deliberation.

  Those slanders and doubts from the outside world, I don’t care at all.

  Because, I have bet on all my personal wealth and business reputation for most of my life!

  Lifan is willing to be the sword of the national automobile industry, to cut down the high car prices that are beyond the reach of ordinary people.

  Europeans, Americans, and every family can afford to drive a car. Why do they rely on the mature auto industry and low manufacturing costs.

  And Lifan’s mission is to revitalize the national auto industry, so that ordinary people in China can afford to drive small cars, so that car prices are no longer so out of reach..."

With the pavement in place, Yin Mingshan walked to the car covered with red jerseys not far from the stage, holding the jersey in one hand and the microphone in the other and said, "Today, it is here. It carries a minimum price of 39,900 yuan. Coming to the thousands of ordinary families in China!"

  "It is Lifan 520!"

  Following the last sentence, Yin Mingshan opened the car jacket.

  A brand new red car is presented to everyone!

  At first glance, the car is sleek and smooth. Upon closer inspection, it reveals a bit of sharpness. The honeycomb mesh is divided into two by a chrome-plated grille, and the three L-shaped Lifan logo is embedded in it. The headlights on both sides adopt the common "drop-shaped" shape, and the outline of the oval headlights has sharp edges and corners...

  Xia Jingxing glanced at the car on the stage, and then withdrew his gaze with lack of interest.

  The other people in the audience were different. The price was less than 40,000 yuan. They all stretched their heads and looked at them. At the same time, there were various discussions.

   Especially some young people, after seeing the appearance of Lifan 520, their faces are beaming and seem very satisfied.

Regardless of the specific performance of the car, just this shape is worth more than 30,000.

  Although it was far away from the ordinary auditorium, Xia Jingxing still heard sporadic discussions from young people.

  "Maozi, look! Look, how round the lights are! How long is the car! How straight is the waistline!"

   "Yes, it looks much more upscale than Chery QQ."

   "Wow, it's thousands of dollars cheaper than BYD F3!"

  ……

  Xia Jingxing turned to look at the general audience sitting behind, listening carefully to their intuitive feedback.

  Compared to the car itself, he still thinks the conversations of these consumers are more interesting.

  At this time, the development of the domestic automobile industry is indeed not very good.

  As soon as Chery QQ went on the market in 2003, it immediately caused a sensation in the Chinese auto market.

   Positioned as the first car for young people, this car suddenly reduced the price of the car to less than 50,000 yuan, which once accounted for 70% of Chery's sales.

  Although the appearance is not very good, it looks small, but at least it is a car, as a means of transportation, it is not afraid of wind and rain.

  Because of the hot sales of Chery QQ, it has also attracted the attention of Changan Automobile, which plans to launch Changan Benben this year.

  The BYD F3 was launched in September last year, with a minimum price of 44,900 yuan, which immediately became the first choice for many people who do not have enough budget to buy a car.

  Slightly more expensive than Chery QQ, but BYD F3 looks more atmospheric and advanced from the outside.

  The important competitor of Lifan 520 is almost BYD F3, and the prices and positioning of both sides are relatively the same.

  Listening to the discussion of young people, Xia Jingxing was a little emotional.

  To be honest, there are not many good choices for car buying at the moment.

  Joint venture cars are all tens of thousands of yuan, imported cars are hundreds of thousands, and only purely domestic cars are tens of thousands of yuan.

  From the price, it is clear.

  And the domestic private automobile industry started with such a difficult time, starting from low-end cars worth tens of thousands of yuan, and climbing up little by little.

  Looking at these lovely young people, their requirements for cars are so low.

  It’s not that you don’t want more, but you all know that price decides everything.

  You only have a budget of tens of thousands of yuan to buy a car, so you can only buy a purely domestic car.

   can make do with it. As for minor problems such as abnormal noise, water ingress in headlights, inaccurate fuel gauge, abnormal water temperature, etc., just overcome them!

  Too picky, I can’t even drive the car!

  Seeing this scene, Xia Jingxing felt uncomfortable. He suddenly had a sense of mission in his heart. He must reduce Tesla to less than 100,000 yuan, so that everyone can afford to drive Tesla.

There is a high probability that Lifan will not be able to complete the task of entering thousands of households. Perhaps, the domestic Tesla can take over this important task.

  (End of this chapter)