My Age of Investment

  Chapter 554 Quick for quick success (seeking monthly ticket)

   After ten seconds of silence, Xia Jingxing decided to change his mind and asked with a smile: “Then Mr. He and Mr. Liao, can you tell me what your ideal business format is?”

  He Yonghui immediately answered: "My ideal state is to walk directly on two legs with a franchise.

  Enterprises are just like people. How can they go fast when they walk on one leg? How to go steady? "

  This analogy is a bit amazing. Xia Jingxing really couldn't fault it. He smiled and nodded, motioning He Yonghui to continue.

  "I know that direct sales stores have higher revenue, which will help promote the company's listing. Even if it is listed, the market value will be higher, right, Mr. Xia?"

  Xia Jingxing nodded lightly.

  He Yonghui took out the momentum of a strong woman, and began to give directions.

  "But the direct-operated store has a very heavy management model, so what is it called...heavy asset operation, right?"

  Xia Jingxing didn’t expect this eldest sister to know so much, and then said, “If you really want to make a golden sign, you can only choose this way.”

  He Yonghui waved her hand, "Mr. Xia, don't worry, listen to me first.

  Directly-operated stores want to be bigger, they will have higher requirements for funds and management.

  The franchise stores currently account for a large part of Little Swan’s hot pot revenue.

  If this piece of business is cut off, it is equivalent to breaking oneself, and Little Swan’s revenue will definitely fall sharply.

  To be listed within two or three years, we basically don’t think about it. "

  Xia Jingxing frowned, “Why are you in such a hurry to go public? Little Swan has been in existence for 24 years, and if you wait a few more years, you can still wait!”

  He Yonghui glanced at each other with her husband, and both laughed. The former smiled and said, “Mr. Xia, let’s just open the skylight to speak up. We want to send Little Swan to the capital market as soon as possible.

  Now a large number of catering chain companies, such as Little Sheep, South Beauty, Hunan, Hubei, etc., are gearing up, all of which are preparing to go public.

  At this time, we naturally cannot be slower than others.

  Because one step is slow, step is slow. "

  Xia Jingxing's eyebrows were frowning, and the other party's thoughts were different from what he thought.

  Of course, no one is wrong, but the ideas are too different.

   "Sister He, I actually want to say that going public is far from the end of a company's struggle, but just the starting point."

  Xia Jingxing was patient and slowly persuaded: “Whether we are a man or a business, we can’t compare blindly, we have to consider our own situation.

  I think that Little Swan can hibernate temporarily and spend three to five years to complete a round of reborn changes.

  After groping out a set of efficient, high-energy, and unique operation and management models, we then accelerated our expansion to impact the capital market with a larger volume and healthier operation.

  In the capital market, there are no fools. They can tell whether a company has its own unique competitive advantage.

  This is also an important dividing line that determines the market value of a company.

   Let me give you a brief example. At present, there are two roads in front of Little Swan.

  One is to go public within one or two years, with a market value of 10 billion on the first day of listing, and a market value of 5 billion after half a year;

  The other is to wait for the listing in ten years. The market value of 100 billion on the first day of listing will rise to 200 billion in half a year.

  Whether short-term interests are important or long-term interests are important, I think you should weigh it. "

  Xia Jingxing spoke very sincerely and earnestly, but the two couples couldn't get it at all.

  He Yonghui shook her head and laughed, "Mr. Xia, you really dare to think about the hot pot restaurant, who dares to think about the market value of 200 billion, the market value of those big state-owned banks is nothing more than that."

  Xia Jingxing said lightly: “In more than ten years, several banks will definitely have more than just the current market value. The current market value may be only a fraction.”

  He Yonghui did not go to argue with Xia Jingxing, and smiled and said, "Mr. Xia, we are getting older and we have not thought about such a long-term plan.

  People in their fifties are already at the age of knowing the destiny, and life should be resigned.

  After 20 years of starting a business, we have made a lot of money. Our last dream is to list the company and ring the bell once, and our life will be completely fulfilled. "

  He Yonghui looks at her husband, and the latter smiles and nods at her. This is also their common dream.

  Xia Jingxing picked up the tea cup on the table, took a sip of tea, and looked at the two couples.

  Talking with the two of them today, he has a deeper understanding of the group of entrepreneurs.

  There is Duffield who is still aspiring to martyrs in their twilight years;

  There is an old Ji Futian, Yin Mingshan who has aspirations for thousands of miles;

  There are also energetic and ambitious Ma Yun and Zhou Hongyi.

  The choice of the couple in front of them cannot be said to be wrong, but can only be said to be a life choice.

  Xia Jingxing put down the teacup gently, and said nothing.

  He Yonghui and her husband also felt it somewhat. This President Xia seemed to want to make a long-term investment, and was inconsistent with their husband and wife’s eagerness to send the company to the market.

  Thinking of this, He Yonghui decided to clarify thoroughly.

"Mr. Xia, what Sequoia China is talking to us is that it will take two to three years to open 150 new direct-operated stores and 200 franchise stores in the Mainland, Hong Kong, Macao, Taiwan and overseas, bringing the total number of chain stores to 600. The sales revenue reached RMB 4 billion.

  We also agree with this model. Of the 600 stores, one-third are directly-operated stores and two-thirds are franchised stores. The revenue structure is more reasonable and the risk resistance is stronger.

  Of course, it saves time. "

  After briefly introducing Sequoia's help to Little Swan's plan, He Yonghui no longer said much, sitting there quietly, waiting for Xia Jingxing's reply.

  Xia Jingxing is sure that according to Sequoia's thinking, Little Swan can't do it.

  Too eager for quick success!

  Hot pot is a low-threshold industry. If you don’t lay a solid foundation and dig a deep moat, you will be listed in a hurry.

  In an industry with hundreds of billions of opportunities, just throwing a penny stock is far less than the expected return of Xia Jingxing's plan.

What's more, Little Swan finally failed to go public. I heard that it was Sequoia’s airborne executives who had low eyesight and were not familiar with the hot pot industry. They were not even as good as the middle-level staff promoted from the grassroots staff. It was almost broken, and it was almost sold to Hony Capital, a subsidiary of Lenovo.

  Lenovo’s business is so extensive. Its several investment platforms have a layout comparable to Vision Capital.

   "Let’s talk about it today!"

  Xia Jingxing got up, smiled and shook hands with He Yonghui and his wife, and left with Fu Jixun.

  As soon as he walked into the hotel suite, Fu Jixun said, "Right, what am I talking about, you are talking about long-termism with this type of entrepreneur, that's hooliganism."

  Xia Jingxing leaned on the sofa, closed his eyes and sighed for a long time. He was very annoyed by the negotiations today.

  He Yonghui’s ideas are normal and understandable, but according to the other side’s thinking, it is definitely impossible to do it.

  Opened his eyes, Xia Jingxing looked at Fu Jixun who was sitting across from him, "Think of another way! It really doesn't work, there is only a change of bid."

  Fu Jixun said sternly: "It is not easy to find suitable targets. First of all, we must have a certain foundation. We join in, not to help them go from zero to one, but from one to one hundred.

  Secondly, entrepreneurs are critical. They must not be energetic, but must be vigorous.

  Finally, boss, does the set of hot pot restaurant empowerment you mentioned really work? "

  Fu Jixun's last sentence directly gave Xia Jingxing a whole smile, and he also questioned his own boss.

  However, the investment industry is no better than others. Xia Jingxing also allows and even supports his subordinates to come up with some different ideas.

  "Leave aside the last one for the time being, investment cannot be completely risk-free. Let's talk about the first two first!"

  Xia Jingxing looked at Fu Jixun and asked, "Haidilao, can you touch it again?"

  (End of this chapter)