My Age of Investment

  Chapter 597 Money Burning War (seeking monthly pass)

  Xia Jingxing's behavior of "giving gifts" to the Junior One League completely angered the entire league.

   Even the leader of the league, Xiong Xiaoge, has been humiliated. Can the member units of the Internet companies and venture capital institutions below turn a blind eye?

  This incident became the fuse, which completely detonated the war between the First Year League and the 15th League.

  The 15th league has done the first year, then the first year league will have to do the 15th.

  So, the flood of advertising orders hit Focus Media.

  Unexpectedly, even Jiang Nanchun, two people fighting, they actually became arms dealers.

Five Internet companies, including Youku, 58.com, Kuwo Music, Duoduo Dianping, and Bitauto, conducted another round of financing.

  In the investment form of "debt + equity", the five companies have received a total of tens of millions of dollars in financing, each of which has been allocated between three and five million dollars.

  The outside world is very curious, why are these five companies financing so frequently?

  In just six months, two or three rounds of financing were raised.

  This kind of financing rhythm is very common after more than ten years, and it is really rare now, so it has attracted a lot of attention.

  The founders of the five companies have been completely tied to the chariot of capital.

  After various arguments, he reluctantly joined a "debt financing".

  Even so, the controlling rights of the five companies have been lost, and they have been jointly controlled by a dozen venture capital institutions of the Junior One Alliance.

  If anyone is disobedient, they don't mind changing to a disobedient CEO.

After being encumbered by capital, it is natural to grab the market, do data, and hit the listing, and the sooner the better.

  At present, the backward model of the Internet industry that relies on products, technology, and operations to grow, all stand on the sidelines.

  Under the opening of the golden dollar, Focus Media’s LCD screens installed on buildings in first-tier cities such as Beijing, Shanghai, Pengyang, etc. are covered with advertisements from five Internet companies.

  This effect is immediate.

  The founders of the company who originally begged "don't let the capital ruin the company", seeing the steadily rising data in the background, they are completely honest.

  What's more, they have become hard-core supporters of "capital-driven growth."

  You can make the company bigger by spending money, so why are you hesitating?

  Do it and it's over!

  The founders of the company started to not care about the budget or the crazy investment in output ratio, and signed advertising contracts.

Under the influence of Xia Jingxing, the "Internet burning money event", which will only appear many years later, was born ahead of schedule.

  It’s just that it’s far less violent than the previous life. There are no subsidies for users, free use, and even money, all of which are limited to elevator building advertisements.

  Even so, a group of entrepreneurs have been greedy.

  Who has been so extravagant these years? The same is true for first-tier Internet companies.

  This one, the Junior One League is showing great momentum.

  …………

  …………

  Magic capital.

  The 49th floor of Jinmao Building.

   "We want to see Mr. Xia!"

  Wang Wei, Yang Haoyong, Li Xiang, Xie Zhenyu, Zhang Tao and others got stuck at the front desk after getting out of the elevator.

  The young girl at the front desk dialed the landline of Xia Jingxing’s office and led five people into the company.

  As soon as he entered the house and saw Xia Jingxing, the five people seemed to have seen a savior.

   "Mr. Xia, what can we do? Our public comments have dropped sharply!"

   "Yes, the same goes for Ganji.com. Now the entire office and residential buildings of Beijing-Shanghai Pengyang are shouting "58 in the same city"."

  Yang Haoyong also vividly imitated the video slogan in the building advertisement.

   "The same goes for Kugou, the traffic loss is serious!"

   "Tudou is not doing anything better. The growth rate of new users has slowed down, and many old users have been taken away by Youku."

  "Car home is better. We were only ranked fifth in the industry. The traffic loss is not that big. The first place may have a greater impact."

  ……

  Five people rushed to Xia Jingxing's desk, complaining all about.

   "Sit down, sit down!"

  Xia Jingxing got up, looking like a confidant big brother, patted Zhang Tao's shoulder, and patted Li Xiang's arm...

  Greeted five people to sit down on the sofa, and asked the secretary's room to bring a few cups of brewed tea.

  Xia Jingxing looked at five young people who talked dryly, but didn't drink a sip of water, and said lightly: "I have already understood what you said."

   "Then Mr. Xia, what should I do? Do you immediately follow up and smash ads?"

  Yang Haoyong’s baby face was full of anxiety.

  Ganji.com has not been established much earlier than 58.com, and the lead is not big.

  Xia Jingxing asked him to vote in Focus Ads last year, but he declined it on the grounds of saving money, and finally used Tudou for nothing.

  Relying on Tudou’s advertising exposure, coupled with their low-cost push, the development speed is not slow.

  At the same time, because Google and their Ganji.com jointly operate the "Google.cn" domain name, their Ganji.com can profit a portion of its profits every year, which greatly reduces the dependence on external financing and also slows down the dilution of equity.

  He once asked his elder brother who was far away in the United States, and the other party told him: You can no longer let Vision Capital invest, so as to avoid the tail end.

  From the perspective of Yang Haoyong and his brother, it is normal to have such an idea. After all, no one wants corporate control to be sidelined. At the same time, too much equity dilution will overdraft future profits.

  If there is no external pressure, and there is no fierce momentum from the first-year alliance, it is possible that Yang Haoyong will choose not to raise funds for two to three years and continue to develop according to his established line.

  Ke 58.com now hugs big thick legs and wants to kill them with money.

  This frustrated his idea of ​​slowly developing.

  There is no way but to find financing.

  He went to IDG, Capital Today, and other leading institutions, and they all closed their doors.

  At this moment, the league has just dropped a lot of money on the first day of the year, and it is impossible to fight with each other.

  Furthermore, there is an agreement within the Junior One Alliance to isolate Vision Capital and also isolate the invested enterprises of Vision Capital.

  Although some people are tempted and want to invest in Ganji.com, they dare not commit crimes against the current trend, lest they become the target of public criticism.

  They thought, they can only decide whether they have a chance to win or lose with Envision Capital.

  In this way, Yang Haoyong hit a wall with first-line institutions and turned to second- and third-line investment institutions.

  As soon as I heard, you and 58 are rivals in the same city?

  My old birthday star has eaten Yanshuang, right? It's almost like looking for death.

  The second and third-tier investment institutions did not dare to confront the many first-tier investment institutions behind 58.com, and politely sent away Yang Haoyong.

   Looking around, Yang Haoyong found that only Xia Jingxing and Envision Capital could save them.

  As for corporate control, the priority is lower than survival.

  The story of Yang Haoyong is just a microcosm.

  The other four people also have their own careful thoughts and do not want to be completely controlled by Vision Capital.

  But after bumping into walls, it was discovered that the life-saving straw had to be the long-term capital.

  Xia Jingxing looked at Yang Haoyong who was asking the question, then looked at the other four people, everyone was anxious and tired.

  Nothing is more anxious than Zhang Tao, with a series of blisters growing on his mouth.

   President Xia Jing sighed and asked with a serious expression: "What do you want to do?"

  Yang Haoyong quickly answered: "We want to raise a round, and then invest in Focus Advertising!"

  Hearing these words, Xia Jingxing was out of anger.

  If he hadn't greeted Jiang Nanchun in advance, you would throw a hammer, you wouldn’t be able to vote if you had money.

  Xia Jingxing turned to look at the other four, "How about you?"

  All four of them nodded like chickens pecking rice.

   "So much money makes it hard for me to do things!"

  Xia Jingxing pinched her eyebrows, embarrassed on her face.

  Li Xiangran was stunned, and said: Some time ago, didn’t you just say that it’s not bad money? Let us rest assured.

  The other four people all have the same idea as Li Xiang. Can this little money stump you?

  Xia Jingxing understood their expressions, and slowly said, “It’s really unlucky. Two days ago, the Mangzhong Fund entered A shares with several billion.”

   "Several billions?"

  Wang Wei exclaimed, "Can you sell some stocks and bring it up?"

   Zhang Tao echoed: "Yes, the liquidity of securities assets is very high and can be realized at any time."

   "I copied the bottom to the top of the mountain and bought it high. It is not easy to sell for a while. We are value investors."

  Xia Jingxing deliberately grasped, not wanting to promise too easily.

  He had already let go of the conversation before, and asked the five people not to put too much emphasis on equity, and they even took a class.

  Ran and egg!

  In the face of interests, it is easy to lose reason.

  The five people are silent, and it is difficult to say that Xia Jingxing will be burdened with investment losses and lighten up their positions to save them.

  "After two months, new funds will be in place in two months."

  Xie Zhenyu said with a bitter face, "Two months? The grass on the grave is one foot tall."

  Xia Jingxing gave Xie Zhenyu a glance. The latter said boldly, “Mr. Xia, please think of a way. We are not raising a sum of money to compete with our opponents. After two months, the industry ranking may be reversed.

  At that time, if we want to come back again, it will be more difficult and the price paid will be even greater. "

   "Yes, President Xia, please help us."

   "Hey, President Xia, we really have no other way."

   "Mr. Xia, you are a major shareholder of the company. You can't just watch your own interests suffer! We only need a small sum of money, several million dollars."

  Xia Jingxing glanced at Wang Wei. If millions of dollars are in your mouth, have they all turned into petty dollars?

   However, Tudou’s server bandwidth expenditure is very scary, and there are a lot of appraisal/huangshi, and the labor cost is also high, so the overall expenditure is an exaggerated figure.

  The other party said that millions of dollars is a small amount of money, which is not particularly pretentious.

   "Okay, you go back and wait for the news first, and I will think about it later."

  Xia Jingxing had already issued an eviction order, and the five people had to turn back and leave one step at a time.

  (End of this chapter)