My Age of Investment

  Chapter 637 Orange Pin Pictures

  Zhang Zhao led the way, leading Xia Jingxing and the other two to walk around the entire company.

  The company is not big, including the front desk, there are less than 30 people in total.

  The decoration of the office is also very simple. In Zhang Zhao’s words, they follow a minimalist industrial style.

   "Lao Zhang, it's not guilty of this, it's too frugal." Xia Jingxing glanced at the slightly shabby office and said with a smile.

  Zhang Zhao smiled at Xia Jingxing, “Mr. Xia, as a start-up company, we have not produced a film yet. I think the current staff size is actually sufficient.

  As for the company decoration, there is no need to make it so fancy, and we don’t need to decorate the facade. "

   Liu Xiaoduo inserted, "But I heard that the entertainment industry is a very snobby industry."

  Zhang Zhao glanced at the young assistant, smiled and said: "Assistant Liu, your opinion is actually correct, but we are no better than ordinary start-ups.

  At the beginning of its establishment, Mr. Xia invested 200 million yuan in us. Looking at the entire mainland film and television industry, this money is not a small sum.

  What’s more, we still have President Xia and Vision Capital behind us, so we don’t need to prove any financial resources or strength to others.

  Even if we open the company to the suburbs and find a private house for office, some people will come to talk about cooperation because of Mr. Xia’s face and reputation. "

  Xia Jingxing joked, "You Orangepin Pictures are using me as a brand endorsement? Should the advertising fee be settled?"

  Zhang Zhao grinned, “Since the day we were founded, we have received attention from the industry. After all, it is very rare for a wealthy man like Mr. Xia to enter the entertainment industry.

  Before this, they were the bosses of some advertising circles and media circles. Oh, the coal boss is also a big force. "

  Xia Jingxing smiled slightly. Although he did not publicize it, his entry into the entertainment industry and the establishment of Orange Films was exposed by the media on a large scale and given various interpretations.

  Some media say that he wants to integrate the entertainment industry, and some media say that he plays tickets, and even more, that he wants to praise Chung...

  Brother Chun is closer to the affiliated companies invested by Envision Capital, and helps endorsements and business performances.

  So, a gossip tabloid compiled the scandal between him and Brother Chun.

  How can this be tolerated?

  The lawyer has issued a warning letter.

   "Hey, by the way, why is it called Jupin Pictures?" Liu Xiaoduo asked curiously.

  Zhang Zhao smiled and replied: "Oranges born in Huainan are oranges, and born in Huaibei are oranges.

  Mr Xia and I are both southerners, so we use the word "orange".

  "Pin" means branding.

  In my opinion, the domestic film and television industry is not well-branded, or branding is not mentioned at all.

  We, Jupin Pictures, want to be the first to eat crabs and truly practice the branding of the film and television industry. "

   Liu Xiaoduo nodded heavily, seeming to understand, but in fact she is still in the mist.

  Being President Xia’s secretary is even more troublesome than getting a Ph.D. Now she has another film industry in her course of study.

  Xia Jingxing did not ask too much. The name said it was important and important, and it was not important and not important.

  What bad monkey film industry has affected its box office billions of dollars?

  Xinli Media’s unremarkable influence will affect its acquisition by the Internet giants?

  The name is easy to understand, and the content is the real core.

  Especially those engaged in the film and television industry, content is king.

  Take Xia Jingxing and two of them to walk around the company briefly. Zhang Zhao took the two to the meeting room, asked the executive to serve tea, and began to report to Xia Jingxing on the recent work.

  Xia Jingxing sat in the first place, quietly listening to Zhang Zhao's report, who was sitting in the direction of his left hand.

  In fact, Zhang Zhao writes work reports every day and sends them to his mailbox.

   And he seldom gives guidance. Most of the time, he read the report and replied that it had been “read”.

  Although he hasn't visited Jupin Pictures for several months, he still knows the general development situation.

  "...This is the general situation. In recent months, we have focused on team building and distribution network building."

  Zhang Zhao first introduced Xia Jingxing about his work some time ago, and then talked about the current situation.

  "We have entered the circle with a lot of money, and you have the blessing of Xia's reputation. People who come to ask for cooperation have broken the company's threshold.

  But in fact, most of these people are talkers, or they are box office directors, and there are not a few real big names in the industry.

  The real big names have long been caught by major film and television companies.

  For example: the new picture is for Zhang Yimou, and the Huayi Brothers is for Feng Xiaogang. "

  Xia Jingxing nodded lightly, "A director with a commercial appeal, wherever he puts it is a golden knot, the producer will naturally have to pay a lot of money."

  While talking, Xia Jingxing was also thinking about the fact that there are only a few profitable directors in China at this time, and it hasn't been a few years since the commercial film tide started. Four years ago, "Hero" was regarded as the first domestic commercial blockbuster in the true sense.

   "Hero" won the 2002 Mainland movie box office champion with a box office of 248 million. At that time, the total box office in the Mainland for the whole year was only 900 million.

  Last year, the total box office in the Mainland for the whole year was 2 billion. Kaizi’s "Promise" won the championship with 181 million box office.

Before the establishment of Jupin Pictures, he had read relevant business reports and reached several conclusions.

  Currently, the total plate of the domestic film industry is very small, only two to three billion;

  The box office champion makes less money, with a box office tax deduction of one or two billion yuan, deduction of production costs, and deduction of theater share. If you can earn thirty to fifty million, you will die.

  This is still the box office champion, and the profitability of other movies is even more difficult to explain.

  In these years, in addition to playing with female stars, there is also the capital to launder money. Who wants to invest money in the film industry?

  However, capital also has the game of capital. It does not matter if the box office does not make money, and the stock price rises.

  This is the gameplay of traditional film and television capital.

  Vision Capital is naturally the gameplay of Internet capital, which is the entertainment industry chain and the development of IP.

  Actually, they currently don’t have any IP.

  "You have come into contact with Gangzi, Mouzi, Kai..."

  Xia Jingxing paused, “Just forget it, don’t touch it, it’s too literate, it’s not good for this kind of people to write online novels.”

  Zhang Zhao smiled and looked at Xia Jingxing. He knew that the boss liked to give people various nicknames.

   "How is the situation when you get in touch with these great guides?"

  Zhang Zhao slowly said, “According to your instructions, I have all contacted. Lao Mouzi is now filming "Full of Golden Armour in the City". After filming, I will go to direct the opening ceremony of the Olympic Games for three years.

  Gangzi also touched, this person is very slippery, on the surface, one bite is good, in fact, he still doesn't want to get out of the big tree of Huayi.

  It is estimated that I want to wait and see. If we can develop, we may rely on it in the future, but now it is estimated to be suspended. "

  Xia Jingxing sighed, "Hey, the Chinese film industry is so big, so I don’t want to pick it up."

  Zhang Hao nodded in agreement, "Yes, except for these people in the mainland, they voted for other people. If the money is invested, you may not even hear the sound.

  On the Hong Kong director's side, the famous people have capital support behind them. There are a lot of people who are a little less famous, and there are also a lot of people who go to the north to eat. Maybe you can try from this group of people. "

  Xia Jingxing, I heard that there are many Hong Kong drug directors and actors. To support these people, it is better to donate to Hope Primary School.

  However, you can't kill them all with one stick, you can screen them and use them.

  After explaining Zhang Zhao in detail, Xia Jingxing agreed to the other party's plan to cooperate with a Hong Kong director, but he should pay more attention to not feeding the white-eyed wolf.

  "You mentioned IP just now, what do you think?"

  Xia Jingxing does not expect to make money from the film industry at this stage. Compared to making money, he still pays more attention to the industrial layout.

  Zhang Zhao replied: "I think the movie should try to shoot in the direction of the series."

"series?"

  Looking at Xia Jingxing’s eyes, Zhang Zhao focused his head, “Yes, this is also a way of branding and IP-based operation, and it can also reduce production risks.”

  (End of this chapter)