My Age of Investment

Chapter 68: Let go of restrictions

  Chapter 68 Letting go of restrictions

  Time has entered February, and various tasks on Facebook are proceeding in an orderly manner.

  Walker, a related household, has contacted several universities in Arizona through his parents and uncles, and is negotiating with the student organizations of these universities.

  University officials will certainly not come out to endorse the cooperation.

   After all, Facebook is just a small company that looks good, not a giant technology company.

  But it’s not bad to be able to contact the student organizations of several universities in Arizona.

  Because Xia Jingxing has done induction training, he talked about “how to promote Facebook in a university”.

  So, Walker is going to copy the original Facebook promotion plan at Stanford.

  First, the school daily newspaper, radio, and other media should spread advertisements to let students know that there is such a website and what this website does.

  As for the beauty pageant, there is no way to do it, because Xia Jingxing opposes it.

  He is worried that it will form a user's inherent impression, which will be detrimental to Facebook's future brand building.

  ……

  Goryeo became a placard girl.

  At various sports games at Stanford, there will always be short and short Asian girls.

  She was standing in the stands, holding up a number of signs with "Facebook XX group", such as basketball group, rugby group...

  Behind her was a part-time photographer, Kevin, who took group file photos for her.

  Korea is relatively outgoing, and she soon adapted to the job and spared no effort to recruit students to join the group.

Stanford's 36 sports and sports teams, including rugby, basketball, volleyball, football, tennis, golf, baseball, swimming, diving, track and field, gymnastics, etc., are all set up by her in groups, with numbers ranging from dozens to several. There are hundreds of people.

  As the "card girl" in the group's archive photo, she was still a little hot on campus.

  The technical team cooperated with her actions and recommended all these groups to registered users of Facebook.

  After many students from other schools joined the group, they found that the discussions were all about Stanford student athletes or competitions.

  Soon, these people will learn the same way and start to set up corresponding groups in their schools, and invite students from their schools to join them.

  The propaganda process is naturally a kind of learning, and many universities have also appeared "boys with cards" or "girls with cards".

  These students didn’t get any of the benefits given by Facebook. They were all out of hobbies, so they pulled people into the group.

  Some people have also added Korean friends, ask how to increase the number of groups.

  Korea is naturally there to answer questions, because this is also part of her job, guiding users to establish groups, helping Facebook expand its reputation and increase the number of users.

  This can also be seen as a means of promotion, and it’s free.

  The universities that have been covered, continue to use these methods to clean up the remnants;

  The newly registered universities will expand their reputation through these groups and attract more people to register on Facebook.

  ……

  Shen Xinyi visited Rao Lei and got a contact list of the Chinese Student Organization.

  In addition to the contact information, the list also indicated which university it was.

  Shen Xinyi sat in the office, calling one by one and starting to visit, asking for help.

  I heard that I was a girl and a compatriot. Many Chinese students, especially boys, are still willing to help.

  Shen Xinyi found the contact information of the person in charge of the school club, radio, daily newspaper, etc.

  Next, Shen Xinyi contacted these personalities in their respective schools to discuss Facebook’s entry into their schools.

  Some refuse to help, some are willing to provide limited help, and some have heard of the Facebook website and are very willing to help.

  In short, there are all kinds of people.

  The work performance is not particularly satisfactory, but I also talked about the cooperation of several universities.

  Another interns, Allen and Debbie, also showed their own abilities, or through friends or other means, contacted some universities and persuaded each other to help promote Facebook on campus.

  Xia Jingxing can see everyone's performance and work results.

  Can’t say how good it is, but it’s not bad anymore.

  After all, they are all interns, with limited work ability and network resources, so I can’t ask for more.

  Only work while learning and growing.

  …………

  …………

  As the leader of the operation team, Christina found some problems and came to discuss with Xia Jingxing.

   "Darren, I think it's time to open up registration for colleges and universities in the United States."

  The foreign girl frowned, "Because I found that some students complained online that their school emails could not register on Facebook.

  We are currently registered by invitation, and only open a limited number of dozens of university mailboxes to register.

  I recommend opening up registration directly to universities across the United States.

  As long as they have a university mailbox, they are allowed to register and become a Facebook user.

  In this case, after they become our users, they can also recommend to the classmates around them.

  One pass ten, ten pass a hundred, won’t the situation open up soon?

  What we need to do is to speed up this coverage process and focus all our energy on product development and brand promotion.

  For example, we will publish some newspapers and magazines to expand our reputation and let more college students know our website.

  Or continue to introduce more new features to impress more people to sign up. "

  After listening to this, Xia Jingxing glanced at the foreign girl with admiration, and said with satisfaction, "Now you finally learn to use your brain."

  The foreign girl rolled her eyes and said, "I'm telling you business, don't be kidding."

  We must quickly open up the registration of universities across the United States without delay. "

  Xia Jingxing did not speak, but started to think carefully.

  Kristina didn’t bother him, because Darren had been making decisions for a long time, and it was the first time that she made such a major proposal.

  As for whether there are any imperfect considerations, she herself is not sure.

  Xia Jingxing is thinking back to Xiao Mazi's Facebook in her previous life.

  Compared with Xiao Mazi, he is undoubtedly a lot lucky, because he does not have to compete with the yet-to-be-born MySpace.

  Xiao Mazi was very miserable at that time, almost unable to keep the campus market. It took many methods to win most of the university market in the United States.

  At that time, Xiao Mazi adopted two main strategies.

  One is that only when the voice of a certain university exceeds 20% of the number of students in the university, he will open registration, so that he can take the whole university in one fell swoop.

  The second is the outflank strategy. When a certain university hasn’t responded for a long time, Xiao Mazi will first frame all the universities in the surrounding area closest to this university and conquer them, so that the besieged university will be self-defeating.

  Because the students of the Central University have strong connections with the students of the surrounding universities, when the surrounding friends use Facebook, the students of the Central University will naturally choose Facebook instead of Myspace or other social products.

  In fact, the strategy is not too complicated, because the resources in hand are limited, and there is a competitor who has to make a choice.

  He doesn't have this trouble now, MySpace doesn't even have a shadow yet.

  Fearful people are indeed too conservative.

   "Then, you ask Evans to come over, and I will tell him that all colleges and universities in the United States are open. As long as there is a university mailbox, registration is allowed."

  Seeing that her suggestion was adopted, the babe was very happy, and ran to find Evans.

  Xia Jingxing looked at the newly-purchased globe on the desk, and suddenly his thoughts drifted far.

  Because he feels that he is about to enter the deep water zone of entrepreneurship, there are many things he can't learn from.

  Because Facebook was born a year earlier in this life, the form of competition may be completely different.

  (End of this chapter)

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