My Age of Investment

  Chapter 77 Unequal Mass

  Xia Jingxing's analysis of Amazon made Blackburn put away his underestimation and began to seriously explore the possibility of cooperation between Facebook and Amazon.

   "There are 16 million college students in U.S. colleges and universities. It’s not difficult to find 5 million people who have not registered with Amazon?"

  Blackburn shook his head, "It's far more than this number. Perhaps 10 million of these 16 million students have not registered for Amazon."

  Xia Jingxing nodded, “That’s fine. Let’s work together to develop these people into Amazon users.”

  Blackburn shook his head and laughed. This young man has a big heart.

  The number of users of Facebook considers the 16 million college students in the United States as something in the bag.

   "Darren, I think we should be more realistic and talk about practical things."

  Xia Jingxing shrugged, "Isn't Amazon going from a small website step by step to today?"

  Blackburn chuckled, feeling that he was talking to the other person pretty well, so he didn't say anything bad.

  Our boss Bezos is wise and martial, you are worthy to compare with him?

  "I believe that Facebook's popularity and popularity among college students will sooner or later occupy colleges and universities in the United States.

  But how long is it? One year? Two years? Three years? "

  Blackburn smiled faintly, “If Facebook achieves greater success in the future, we can talk about larger-scale cooperation.

   But now, we still have to base ourselves on reality. "

  Xia Jingxing saw that Blackburn was not up there at all, and she refused to fool the other party's thoughts.

   "Facebook will open a store on Amazon. I hope to get support from Amazon, such as free shipping for products, and direct links to the homepage of Facebook to go to the Amazon store..."

  Blackburn laughed, "Everything else can be agreed, but this free shipping, we are free shipping for orders over $25, this rule is not good to break."

  Xia Jingxing shook his head, "We mainly sold T-shirts in the early stage, and one piece sold for less than $25.

  If there is no free shipping, the product will be unattractive.

  Only if it is cheap enough, users will place an order through Facebook. "

  Blackburn frowned, "I think young people like Facebook?

  On the way I just came here, I also specifically stopped a few students and asked: Facebook is out of T-shirt, can you buy it?

  They replied: As long as it is not particularly expensive, they must buy one as a souvenir of youth. "

   "How many students did you stop on the way?"

  Xia Jingxing gave a shit, he knew how cunning these old foxes were, and he didn’t let any chance of collecting information pass.

  If Facebook is rubbish, there is a real possibility of being spotted by such small tricks as others.

  Blackburn didn’t feel embarrassed at all, so he smiled faintly, “Due diligence, don’t stick to the form, just be practical.”

  Xia Jingxing ignored this trivial matter, and continued: “You just did a survey, and people said only to buy one. Without the repurchase rate, do you think this online store can be opened for a long time?

  Feelings are limited, and we can’t consume the feelings of users and fans without restriction and restraint.

  Rely on quality and price to win their long-term favor.

  In this way, it is also good for your Amazon. Your traffic can definitely go up to the next level. "

  Blackburn nodded and smiled, "Okay, let's do it, and the conditions of the free shipping are also agreed."

  “Also, every time Facebook recommends a new user to register on Amazon, you must pay us twenty dollars.”

  Blackburn nodded, "It’s okay, but I have one condition."

   "What conditions?"

  "Users who have to make a second purchase on Amazon can be considered as effective recommended users."

  Xia Jingxing shook his head, "This is not good, we just recommend it, conversion is your business, we can't help much."

   "Then the new user will never come back after buying something, then we are not at a loss."

  Blackburn smiled and shook his head, "This must not work!"

  Xia Jingxing's eyes rolled, "Or else, you design a batch of discount coupons, not too high, just ten dollars.

  Users who register on Amazon through Facebook, as long as they place an order in our Facebook store, they can get a $10 discount coupon.

  Because the user has a ten-dollar discount coupon, he will definitely make a second purchase on the website. "

  Blackburn’s eyes lit up, “This is a good idea, but this discount coupon needs to be used with a threshold. It can be used for orders over 100 dollars.”

   "I think it's better not to do this."

  Xia Jingxing analyzed, “Once you do this, the temptation for users is greatly reduced.

  Because they are new users and don’t know about Amazon, can they buy 100-dollar products with confidence?

  This matter can’t be rushed, it has to be done step by step.

  You first let users experience two happy and free shopping, they will definitely fall in love with Amazon. "

  Blackburn hesitated.

  The recommendation fee of twenty dollars, plus the no-threshold coupon of ten dollars, is only thirty dollars.

  30 US dollars for a new user, the price is not unaffordable.

  He knows about Facebook, and it has hundreds of thousands of users.

  If it recommends 100,000 registered users to Amazon, the company will only spend 3 million US dollars for this.

  For a company with a market value of tens of billions of dollars, this is not much money.

  He is afraid that three million dollars will be spent, and if the effect is not achieved, then he will not be able to handle it well.

  "Mr. Blackburn, what do you think? For Amazon, for every additional user and every additional cent in sales, the stock price will be clearly reflected."

   "As soon as the growth rate goes up, Wall Street analysts all give Amazon a buy rating."

   "When Mr. Bezos is happy, do you, the co-sponsor, still get the stocks and bonuses?"

  ……

  Xia Jingxing is like a devil, constantly throwing out bait.

  Although Blackburn has not been fooled, it is fast too.

  Large companies also have competition from big companies, rights, positions, stocks, these things have to be exchanged for credit.

  If Facebook is the size of Amazon, he hardly needs to think about it and agrees directly.

  Or if there are millions of users, then the problem shouldn't be big.

   Kecai has only a few hundred thousand users, which makes him very embarrassed.

  A company of this size says that if you die today, you may die today, and you can’t wait for the sun tomorrow.

  There is too much uncertainty.

  "Dalun, is this okay? Let's not talk about the in-depth cooperation, let the Facebook store sell for a while.

  If the situation is ideal enough, I will try my best to facilitate this cooperation! "

  Blackburn is still very sensible, and decided to first see if Facebook is as magical and as awesome as Dai Lun said.

  If he can really attract new users, and the conversion rate is very good, he will definitely do his best to promote this cooperation.

   Conversely, if the effect is poor, he doesn’t have to take responsibility for it.

  From his perspective, this is a better cooperation plan.

  Xia Jingxing frowned, a company as big as Amazon, want to use Facebook?

  How can this be done? Is there any king's law?

  He roughly observed Blackburn’s doubts. After all, he was only a professional manager, and he was more cautious and limited in considering issues.

  If Bald Bei was here, it would be easy to talk about.

  But this kind of thinking...I can only think about it.

  Bald, the CEO with a market value of tens of billions of dollars, is not on the same channel as his CEO with a valuation of 5 million.

  The ability to meet Blackburn, the vice president, is all thanks to the relationship of old man John.

  In terms of the general process, a small boss like him is at most in the middle of the Amazon California area.

  Forget it, the strength is not allowed, don't learn the crow brother to lift the table.

   "It's not impossible, but Amazon has to promise us one condition."

  Xia Jingxing is still quite sensible, after all, the size of the company is not equal.

  General companies can’t cooperate with Amazon at all, and it’s okay to lower their posture.

  If you want to cooperate, you still have to show the value of use.

   Seeing Xia Jingxing let go, Blackburn was still in a good mood. He smiled and asked, "What conditions?"

  "Help us send a batch of goods to various universities."

  Xia Jingxing remembered the gift-giving and prepared to go to Amazon for nothing.

  After Blackburn understood it clearly, it turned out that he was only sending a batch of goods and more than 3,000 orders. He thought it was a big deal, so he nodded and agreed.

  He still had some expectations for Xia Jingxing and Facebook, and Old Man John also had two thin noodles, so he sold well.

  After the cooperation framework was negotiated, Blackburn declined Xia Jingxing’s banquet and was ready to return to Seattle.

Before leaving, he said a few more words.

  "Dalun, I am very optimistic about you and Facebook. I hope that when we meet next time, I can hear the good news that Facebook users have exceeded one million."

  "There is also the follow-up matters of this cooperation. I will ask the California branch to continue to follow up. If you have any requirements, just ask them directly."

   patted Xia Jingxing on the shoulder, and Blackburn left with a smile.

  PS: Thanks to book friends 20170513115918407, vertical and horizontal readers, and Golden Lightman for rewards!

  Thank you Tenber, the book friend of QQ reading for your reward!

  I also thank you all for your recommendation votes, which allowed me to get a few new recommendation positions. I didn’t report it, and it’s on the shelves! ! !

  (End of this chapter)