My Age of Investment

  Chapter 773 Foreign Cultural Export

Halfway through the    meeting, Xia Jingxing suddenly proposed to go to the newly formed game department.

  So Huang Xin took Xia Jingxing to the open office area downstairs.

As soon as he walked to the door, Huang Xin pointed his finger into the distance and introduced: "Dalun, this is the game department that we have invested heavily in building. It is all dug from well-known game companies such as Shanda, Penguin, Netease, Ninetowns, and Jiuyou. A good soldier and a strong general."

  Huang Xin smiled and looked back at Xia Jingxing, “In order to collect these talents, we worked hard and paid millions for the headhunting fee.”

  Xia Jingxing nodded, smiled and said, "Thank you!"

Immediately, he looked in the direction of Huang Xin’s fingers and found dozens of unkempt programmers sitting at the workstations and working hard. Most of them were wearing slippers, wearing vests and T-shirts, and not very trimmed. Look like.

After    approached, they found leftover instant noodle boxes and dry drink bottles on the table, and some people still smelled of sweat.

  Xia Jingxing was not broken, but Liu Xiaoduo couldn’t help it, scratching his nose pretendingly, but actually blocking his nostrils, the smell was too irritating, and there was a smell of feet...

  Looking at these external appearances, it doesn’t look like an elite group.

  However, Xia Jingxing is from the Internet after all. Knowing the hardships of closed game development, wearing more comfortable, and more casual management is the norm for game companies. After all, there is no need to go out to see customers as often as in the financial industry and pretend to be coercive in front of partners.

   It doesn’t matter if you don’t pay attention to hygiene or the image is not good, you just need to develop the game well.

  Huang Xin saw Xia Jingxing not speaking, so he walked silently across the desks, thinking that the boss had an opinion, the corners of his mouth moved, and he was about to explain.

  Xia Jingxing waved his hand to stop, “These are not important, and I will provide them with a cleaning aunt, who will help them clean up every day.”

  Huang Xin smiled. Mr. Xia is Mr. Xia. He doesn't take the usual path and is different from those vulgar things. This is more considerate and demonstrates the people-oriented corporate culture.

  At this time, the employees of the game department finally noticed the group of people who broke in.

   "President Huang!"

  A man in his thirties wearing T-shirts and beach shorts smiled and got up from the work station, then pulled a pair of slippers and walked over.

  Huang Xin greeted him with a smile, and walked back with the man's shoulders, and introduced to Xia Jingxing: "Mr. Xia, this is Wu Yimin, the head of our game department, Lao Wu, who used to work at Zhiguan."

  Xia Jingxing looked at the person in charge of the game with glasses and weak writing, and stretched out his hand: "Old Wu, hello! I should have met you earlier, but I went to the United States some time ago, not in China."

  Wu Yimin quickly handed out his hands and said with a smile: "Mr. Xia, what do you say, I should take the initiative to report to you."

   After a few words of greeting, Wu Yimin felt a little slick for Xia Jingxing, not like someone from a technical background.

  After chatting, I realized that this guy was actually halfway through. He used to work at Carrefour and petrochemical companies. After joining Zhiguan in 2002, he officially entered the game industry.

  Zhiguan is a company in Bay Bay and a veteran of the Chinese game circle. It is the first game company to develop martial arts IP such as "Swordsman", "Swordsman" and "Swordsman".

  Wu Yimin doesn’t understand technology and doesn’t know how to type code. During the four years of working in Zhiguan, he was mainly responsible for marketing and operation. He has led several games and has a good reputation in the game circle.

   While digging him in Hai Neiwang, Penguin also threw an olive branch to him.

  In the end, Wu Yimin chose the school intranet, which had no basis in games. Without him, he gave too much. He was paid a high salary and the head of the game department was added to him.

  A few people walked and chatted, and came to a small meeting room.

After sitting down, Xia Jingxing deliberately took a test of the head of the game department, and asked: "Old Wu, Hainei.com has entered the game industry. What do you think about this?"

  Wu Yimin glanced at Huang Xin, who smiled at him and gave him an affirmative look.

  Wu Yimin, who was interviewed by Huang Xin in person, felt that this person had great ideas about the game industry, enough to make up for the lack of technical background, and he was very confident in him.

  Wu Yimin nodded towards Xia Jingxing, and slowly said: “Throughout Shanda and Penguin, without exception, they are all taking the route from agency + operation to self-research + operation.

  This is a path taken by predecessors, and it can be passed through after being verified.

  Hainai.com has no background in the game industry. It doesn’t matter. We have money and have tens of millions of young users. This is our advantage.

  I don’t recommend that we start self-developed games directly when we come up.

  First, the cycle is too long. In the ever-changing game market, there are too many variables. We can't spend a few years to develop a game alone.

  Second, Penguin, like us, is a social company. Their social + game operation model is worth learning from. At present, Penguin's board games and casual games are doing very well.

  The third and most important point is that the casual game we are currently building is planned to be released on the Hainet.com. "

  Speaking of this, Wu Yimin paused, looked at Xia Jingxing, smiled and said, “I guess it’s not just a game to generate big revenue, but more like a tool to increase user stickiness and user interaction.”

  Xia Jingxing smiled, "Yes, Happy Farm is not a simple game, it is a social game that emphasizes multiplayer interaction."

   was affirmed, Wu Yimin was more courageous, and no longer hesitated to speak: "I have analyzed that farm games are unlikely to make too much money to support a large game company.

  If we want to fully monetize the huge number of users on the domestic network, we have to launch one or two real online games. "

  The corner of Xia Jingxing’s mouth raised, "Do you have any good suggestions?"

"have."

  Wu Yimin's head is like a garlic, "study Shanda, Penguin, go to South Korea to represent several games, make some improvements, and put it into operation in the Chinese market.

  Through agency games, cultivate the company's complete technical, operational, customer service and other functional departments to lay a certain foundation for self-developed games.

  Secondly, it can also bring some awareness to users. Hainei.com is for games. "

  Xia Jingxing had a plan in mind, and Wu Yimin’s suggestion coincided with him.

  Based on the domestic network, it is true that the arduous task of self-developed games cannot be completed in a short time, and the agent is almost a must.

  But in the long run, you must develop your own games, otherwise it is easy to fail to make progress and bring the team to waste.

  Penguin is the largest game company in the world. However, the masterpieces that have not been sold are all bought and bought, and the mechanism has been rigid.

  He intends to lay out a large cultural and entertainment matrix, just to cultivate some IP, and then use the power of social media such as Hainet and Facebook to export culture to the outside world.

   is not only limited to games, web texts and national comics can all be exported to the outside world.

   Even the film and television, he feels unable to support, at most try.

When will the Oriental fantasy and Xianxia background games such as "The Legend of Mortal Cultivation" and "Zhetian" reach the top of the global game revenue list, it is really fulfilling the responsibility and mission of a top entertainment company. It is not an ambiguous krypton gold to make money.

  Japan’s samurai and ninja culture is well-known all over the world, mainly from the foreign cultural output of games, animation and other industries.

  While Chinese martial arts, fairy chivalry, mythology, and Taoist culture are not well known in the world.

  It’s hard to say, China’s economic size, status, and culture in the world are seriously incomparable.

  Economy will soon rise to the top of the world, but cultural rejuvenation will have a long way to go.

  It seems that this thing is not important, but it is actually China’s soft power that enhances national self-confidence.

  Imagine that when you go abroad, foreigners will pester you and ask: How exactly is the golden core made?

  That thing is almost done.

  (End of this chapter)