My Age of Investment

   Chapter 848 Aerial photography integration

  Wang Tao and Li Zexiang looked contemplative, expanding their usage scenarios? How to expand?

  There is it!

  Wang Tao suddenly smiled: "Mr. Xia, does it count as a bomb on a plane? We can try to sell the drone to the Middle East!"

  Li Zexiang squinted at his student. This is a good idea!

  The corners of Xia Jingxing's mouth twitched, and she couldn't laugh out loudly until she resisted.

  DJI UAV, Laiyang Steel Pipe Factory and Jingjiang Gas Tank are all well-known arms giants in the Middle East.

  From bombers, to rocket launchers, to mortars, the people of the Middle East have given full play to their war wisdom, and various magical weapons have emerged one after another.

  However, this is certainly not a direct "arms sale", and DJI has not yet become famous and may not be able to sell well in the Middle East.

  The most important thing is cost, and cheapness is the main reason why the Middle East old railway is interested in Chinese arms.

   "What do you think, kid?"

  Li Zexiang smiled and said: "You also installed bombs. Now it is a harmonious society. I think you want to go in and step on the sewing machine."

  Wang Taoluo said: "We only sell airplanes. How to modify it is someone else's business."

   "Then how to open the Middle East market?"

  Li Zexiang's topic directly confuses Wang Tao.

  Next, Li Zexiang looked at Wang Tao with a smile, and said, "Send you to sell in the Middle East?"

  Wang Tao shook his head fiercely, “I’m not going, aren’t there Amazon and Ali overseas stations? We use e-commerce channels.”

  This time, it was Li Zexiang's turn to force him, he scratched his head, it seemed feasible?

  Xia Jingxing smiled and watched the master and apprentice joking with each other without interrupting.

  The arms sales are just a stalk, which accounts for a very low percentage of sales.

   "Don't be whimsical, let's consider something practical."

  Li Zexiang stopped the topic of arms sales and began to think about some civilian use scenarios.

   "Hey, Mr. Xia, what do you think about selling drones to primary and middle schools? Schools can use them to run some hobby classes." Li Zexiang suddenly brightened his eyes and put forward his own ideas.

  Xia Jingxing shook his head, "This is still playing in the final analysis, and it has not expanded new usage scenarios.

  What I mean is that in addition to controlling the drone to fly in the sky, we can also give the drone some new functions. "

  Li Zexiang soon thought of new usage scenarios and said: “How about pesticide spraying? Compared with agricultural aircraft, drones can be smaller and more flexible, can fly at low altitudes, hover, and spray pesticides more accurately.”

  Xia Jingxing suddenly admired the professor in front of him a little bit, no wonder being the boss, his mind is very flexible.

  Googol Technology, founded by Li Zexiang, is a leading brand of motion control systems in China, serving the B-end market. Its customers include microelectronics, robotics, CNC machine tools, electronic processing and many other industries. I heard that it is about to go on the market in the past.

  "Professor Li, the idea you mentioned is very good. If drones can reach a new level in performance, they can indeed be applied to agricultural production."

Xia Jingxing looked at Li Zexiang with a smile, "If we want to subdivide drone usage scenarios and machine performance, I call this type of drone that serves the B-end market an industrial-grade drone, or industry-grade unmanned aerial vehicle. machine."

  It was the first time that Li Zexiang and Wang Tao heard of this concept, and they both became interested and looked at Xia Jingxing without blinking.

  "Not only agriculture, but also other usage scenarios, such as electric power oil and gas inspection, fire fighting, emergency search and rescue, police law enforcement, etc., all have applications for drones.

  It’s just that we have to add different modules to the drone for the wrong industry and usage scenarios.

  For example, emergency search and rescue, police law enforcement, you have to add a loudspeaker and searchlight;

  A pesticide box must be added for agricultural use, and a sprayer must be provided;

  The power oil and gas inspection should be equipped with detectors and sensors..."

  Wang Tao and Li Zexiang listened with gusto, and suddenly realized that the drone market is huge and there are so many commercial markets that can be expanded.

  Especially Wang Tao, he has never thought about how to profit from drones before, just play!

  He suddenly understood what Xia Jing’s behavior could be to become a big boss, and all he was thinking about was how to make money.

  Li Zexiang feels differently. He has always advocated universities to turn things in the laboratory into commercial products and feed back scientific research through market-based profits.

  In this regard, American universities are leading the world.

  Hearing Xia Jingxing talked about so many business models, he felt that this big boss must have been thinking for a long time before he had so many whimsical ideas.

  Why the acquisition of DJI? It is also mostly to see the market prospects of drones in the future.

   "Mr. Xia, do you mean that in the future, DJI will mainly make industrial-grade drones? Expand and serve all walks of life?"

   Hearing Li Zexiang’s question, Wang Tao frowned. In his opinion, if this is done, won’t drones become a complete business? Some feelings are lacking.

  Xia Jingxing smiled and shook his head: “No, there is also a consumer-grade drone that corresponds to the industry-level drone, serving the C-end market.”

  Hearing this, Wang Tao's frowned brows gradually relaxed.

  Xia Jingxing noticed the change in Wang Tao's expression, and he basically guessed what the other party was thinking.

  The main reason why DJI began to expand the industry-level UAV market very late is that Wang Tao's contempt for this market is the main reason.

  There is no doubt that the most beautiful and famous consumer market is.

  But the industry-level market should not be underestimated. This is the same as "Internet+", which requires manufacturers to think and discover which industries can give something real.

   "If the consumer market wants to open up, the current drone function is far from enough. It must have more tangible value and solve some pain points."

  Xia Jingxing looked at the two and slowly said: "Mobile phones solve the problem of inconvenience in communication, so the global sales of mobile phones can reach 1 billion units."

  Li Zexiang meditated for a moment, and said, “Mr. Xia, you mean to add some equipment to consumer-grade drones, just like industry-grade drones with pesticide boxes and detectors?”

   "Yes, add some things, the function is not only flying, but to achieve more functions through flying."

  Xia Jingxing’s words brought new thinking to Li Zexiang, but for a while, he couldn’t think of adding anything to it.

  Wang Tao is also thinking about it, but he can't think of what should be added to the drone.

  Xia Jingxing saw that the two of them still couldn’t understand, so he stopped playing riddles, and said lightly: "Add a camera!"

  This sentence is like a divine enlightenment. Wang Tao and Li Zexiang's eyes lit up, and their hearts were shocked.

   "Mr. Xia, do you mean taking pictures at high altitude through drones?" Li Zexiang asked.

  "High-altitude or low-altitude shooting is fine. It can be called aerial photography. It is a new angle shooting that can take photos that are different from all current cameras and can also record videos."

  Xia Jingxing had a faint smile on his face. To say how rigid a drone is needed, it’s not necessarily the same, and it never meets the rigid needs of mobile phones and computers.

  Even if the camera is added, it is still playing, a hobby, not a necessity in life.

  Compared with just flying and playing, the multiple functions of taking photos and recording videos can increase the attractiveness by ten times or a hundred times.

  Li Zexiang and Wang Tao are smart people who can see through this point.

  Wang Tao’s face was full of joy. He remembered what Xia Jingxing had said, and muttered to himself: "Flying over mountains, rivers, valleys..."

Li Zexiang emphasized his head: "This kind of aerial photography is very useful for outdoor tourism. In some terrains that are difficult for humans to climb, drones can replace people to take pictures, and they can be taken from different angles to capture the most beautiful nature. Load the camera on one side..."

While talking, Li Zexiang had a picture automatically in his mind: a drone soars over the top of the snow-capped mountain, constantly changing its angle, turning the towering peaks wrapped in silver into pictures. Or a shocking video...

  I really want to have such a device!

  Wang Tao raised his thumb to Xia Jingxing, his face full of admiration.

   "Mr. Xia, I am completely satisfied! With drones equipped with cameras, based on what you think of, the drone market will be completely changed, subverting tradition, ushering in innovation, and redefining an industry."

  Xia Jingxing smiled lightly: "DJI, will definitely redefine drones!"

  The definition is addictive!

  This is Li Zexiang’s first feeling. It defines mobile phones and cars, and is about to define drones. How can a person be so talented?

  Li Zexiang sighed with emotion: "Mr. Xia, you are really too imaginative. This one idea is worth one billion US dollars, which is only a lot more."

  "Can this consumer drone sell $1 billion in sales?" Wang Tao looked at his mentor with doubts in his eyes.

  Li Zexiang sighed in his heart, you are here to demolish my station, right?

  He very helplessly explained: “In China, I can’t jump to conclusions, but in foreign countries, such drones with aerial photography are definitely popular.

  Because foreigners like outdoor travel, photography, and various black technology products, if DJI can create an integrated aerial photography product, they will definitely be sent to the altar! "

  Xia Jingxing nodded slightly. The aerial drone is not the first of DJI. It is the brains of foreign enthusiasts. The GoPro sports camera is modified and mounted on the drone, which has formed a trend until it becomes the industry standard.

   "But I have a question, is it technically feasible to mount the camera on the drone?" Wang Tao asked suddenly.

   "The problem is not big, we just follow this design idea to continue to verify it."

  Xia Jingxing smiled and said, "I wonder if you have noticed the recent popular videos on the tubing? A sports camera brand called GoPro suddenly became popular.

  Surfing, skiing, skydiving, motor racing...Various outdoor sports videos are transmitted to the YouTube website, which is different from the third perspective in the past. These videos are all the first perspective, and the video quality is amazing!

  This is because video creators have bought a GoPro action camera, which is almost becoming the standard hardware for YouTube outdoor video bloggers.

  Vision Capital’s US VC fund only invested in this company not long ago. I know them well and the technology is not difficult to achieve. "

  Wang Tao nodded. If there is no difficulty, then he will not worry.

  Li Zexiang moved in his heart and said, “Mr. Xia, for the sake of saving time, can we cooperate with GoPro?

  We provide drones and they provide cameras. The combination of the two products is the integration of aerial photography. "

  Xia Jingxing gently shook his head: "Don't, the interests are not divided, who is the first? Who is the second?"

  Li Zexiang frowned, this is a problem.

  Previous life DJI and GoPro also had a short-term cooperation, and there was a honeymoon period for a period of time.

  But not long after, the president of DJI North America signed a new cooperation agreement with GoPro on behalf of DJI without notifying Wang Tao.

  According to the content of the agreement, DJI can only distribute one-third of the profit, and GoPro takes the bulk.

  This action directly angered Wang Tao and quickly terminated the cooperation with GoPro, and since then embarked on an independent development path.

  The North American president is also a leopard dog. He claimed on LinkedIn that he was the CEO of DJI, constantly spreading rumors and making troubles, and threatened Wang Tao to destroy DJI's North American branch.

When expanding the North American market, Wang Tao gave this person 48% of the shares. The other party is indeed a good marketing player. Using Hollywood, Facebook, YouTube and other platform resources, DJI has become popular and has become the number one in the North American market. .

  The other party wants to change the 48% shares of the North American branch to 16% shares of DJI, but Wang Tao is only willing to give 0.3%.

  The two sides finally quarreled in court, and DJI spent 10 million US dollars to settle the lawsuit.

  Then, with a grudge, the president of the North American branch joined DJI’s competitor, 3DDrones, a local drone leader in North America, and threatened to “make DJI pay a terrible price.”

  Xia Jingxing knows that there is a big hole in it, and now that DJI has Fuxing Industrial Group as its backing, there is no need to resort to GoPro for marketing and endorsement at all.

  At that time, only need to bundle DJI with Fuxing mobile phones and Tesla, and force the grid to stand up naturally.

   Facebook and YouTube’s marketing resources, not to mention, he has tens of millions of fans on the two platforms alone.

  Xia Jingxing looked at Wang Tao and said, “The fixed-wing design you insisted on has to be changed to a multi-rotor.

  Fixed-wing UAVs can’t take aerial photography from so many angles and cannot achieve the best results. Multi-rotor is the future development direction. "

  Wang Tao pursed his mouth and said nothing. Xia Jingxing had advised him countless times. When he first met him from the forum, he persuaded him to choose multi-rotor as the direction of research and development.

  Thinking about it, Wang Tao seemed to have made a major decision, and said with a heavy tone: "Make an assessment. If the multi-rotor is really better, then choose the multi-rotor!"

  Xia Jingxing nodded and didn't say much. Wang Tao is very stubborn. If he can say such things, he probably has already made a big concession in his mind.

  Li Zexiang was very satisfied with today’s discussion, and directly cleared the countless doubts in his mind.

   Originally, he was unwilling to join DJI because he felt that Wang Tao was messing around and the drone market was limited. Later, Xia Jingxing injected 100 million yuan and Xia Jingxing strongly invited him to agree to join DJI.

  Now, his inner thoughts about making the DJI project have become extremely strong.

  (End of this chapter)