My Age of Investment

  Chapter 924 Return to the Chinese market

  "I have a message here about Wisdom Fruit. Please help us to consult."

Lin Bing watched the boss's solemn expression, and his eyes revealed a cruel expression. Knowing that it was important, he did not ask immediately. Instead, he led Xia Jingxing into his office and screened the secretary with tea. Ask.

  "Wisdom Fruit has been on sale for a month and a half, right?"

  Xia Jingxing sat on the sofa with a teacup in his hand. After looking at Lin Bing who was sitting across from him, he retracted his gaze and continued to blow the hot tea.

   "Yes, like us, it has been selling for six weeks."

  Xia Jingxing took a sip of tea, then gently put down the teacup, and said, “How many phones did Wisdom Fruit have sold in six weeks?”

  Lin Bing replied: “The specific figures, Wisdom Fruit has not been announced, but we still figured out an approximate figure based on the various information collected—about 350,000.”

  Xia Jingxing nodded slightly, not surprised at this number, and even felt that it was too small. It is expected that the rise of the revival of mobile phones has created a lot of trouble for Wisdom Fruit.

  Smartphones do not have many performance advantages at the moment. If there are other smart phones to choose from, consumers may not choose smart fruit.

  "350,000 units are still quite a lot. If sales are open for the whole year, it should be able to reach several million units."

Lin Bing smiled and said: "They are still affected a lot by us. Not only is the addition of a smartphone brand like Fuxing Mobile for consumers to choose from, Wisdom Fruit has also been criticized by the public. hat of."

   "But when we look at it the other way round, in the face of so many unfavorable factors, Wisdom Fruit still achieved good sales results and initially established a firm foothold in the mobile phone industry."

  Lin Bing sighed: “Mr. Xia, you’re right, you really can’t underestimate the fruit of wisdom. After all, it is an American’s own company, and it is also the memory of a generation. It has been in the consumer electronics industry for 30 years.”

"Pay attention to your opponents, but don't have to overthrow them." Xia Jingxing said with a smile: "How many sales of Fuxing mobile phones in six weeks? 660,000 units! 300,000 units in China and 360,000 units in the US. The sales in the US alone are the same as wisdom. All the fruits are sold at the same level."

Lin Bing nodded his approval, and then said again: "However, President Xia, we still cannot be careless. Wisdom Fruits are currently only sold in the United States. When they are sold globally, it is difficult to say whether we can maintain our current sales advantage. "

   "I know this!"

  Xia Jingxing looked at Lin Bing with a smile, and said: "I'm looking for your adviser is also related to this matter."

  Lin Bing leaned forward and put on an appearance of listening attentively.

   "Wisdom Fruit, I want to enter the Chinese market!" Xia Jingxing said word by word.

"what!"

  Lin Bing's eyes were about to stare out, his mouth was wide open, and he looked extremely surprised.

After the astonishment, Lin Bing also reacted, behaving very angry, and shouted: "Do they think the Chinese market is their own home? Just enter! Have you asked 1.3 billion Chinese people for their opinions? Also, the issue of racial discrimination. What do you say? They apologized?"

  "Don't get excited!"

  Xia Jingxing waved his hand, “When I first heard about this news, I was just as angry as you.

  But after calming down, I feel that I still need to focus more on the response plan. "

   "No... Mr. Xia, can Wisdom Fruit really enter the Chinese market? They insulted us, and we have to welcome them in? Isn't it such a way to attract investment? Isn't it a dignity?"

  Xia Jingxing said lightly: "Isn't Old Joe dismissing get out of class? From the perspective of foreigners, this has already been explained! It is Old Joe who racially discriminates, not the entire company of Wisdom Fruit."

  Lin Bing thought for a moment, and said: “Then Zhiguo didn’t have a word of apology. The CEO, as an executive, said that, even if he resigned, he would give an explanation? Can the relevant departments accept it? Can they let them in?”

Xia Jingxing said: "What if Cook comes to China and apologizes to Chinese consumers on behalf of Wisdom Fruit?"

   "Is it impossible?" Lin Bing said, "The public opinion was so fierce last year. Wisdom Guo would rather give up the Chinese market than bow down. I have studied and worked in the United States for many years, and I know that these white people have a superior mentality.

  Customers are gods!

  The emperor on the horse! White people export their set of culture to other races, but they don't abide by the rules of the game. "

  Xia Jingxing did not expect that a gentleman like Lin Bing would explode in foul language. It seems that she was really mad at the fact that Wisdom Guo planned to enter China.

   "I guess Wisdom Fruit now sees the sales of Fuxing mobile phones in China, and I must regret it." Xia Jingxing said coldly, "This is also the reason why they are actively contacting relevant domestic departments. In the face of interests, how much money is the face worth?

  If Cook is disobedient and unwilling to lower his head, the board of directors does not mind changing to an obedient CEO. "

  Lin Bing suddenly realized that Wisdom Fruit has been established for thirty years, and its equity is extremely scattered, even if the founder, Qiao, has been driven away, let alone Cook, who is not qualified now.

  In terms of seniority, Cook is totally ineligible to take over as CEO. He appreciates his old Joe's sacrifice of the compromise between himself and the board of directors.

  Old Qiao took the initiative to resign, calming public opinion, and at the same time saving the stock price of wisdom fruit avalanche.

  Cook took over the position of old Qiao and continued to continue the development plan of Wisdom Fruit that Qiao designed a few years ago, which can be regarded as helping old Qiao fulfill his unfinished dream.

  But if Cook cannot satisfy the board of directors, Cook, who is currently lacking in prestige and credit, obviously can’t fight with the board of directors.

  This makes sense!

  Wisdom Fruit’s board of directors was surprised to see the sales of Fuxing mobile phones in China! It turned out that the poor and backward Chinese market has so much potential, and the sales of high-end mobile phones are so good! Must think of a way to return to the Chinese market, so he began to put pressure on Cook and allocate tasks.

  What can Cook do? I can only visit and blend in China with an old face.

  Lin Bing thought about all the joints at once, took a breath of air, and asked anxiously: "Then, in this case, Cook is afraid that whatever he can do without his face."

Xia Jingxing nodded: "This is natural! As far as I know, Cook’s trip to China has been arranged. First, he will give a lecture at Tsinghua University, communicate with outstanding Chinese youths, and then visit the Forbidden City and the Great Wall to give a speech on China’s long history. The love of cultural heritage..."

   "Cough cough cough~"

  Lin Bing coughed fiercely, and took a sip of tea to straighten out his qi.

   "What's wrong with you? Doesn't it matter?" Xia Jingxing asked concerned.

  Lin Bing waved his hand, “It’s not in the way! Mr. Xia, your inference is too strong. I dare say that Cook thinks he will do this and use these low-level methods to restore Wisdom Fruit’s brand reputation in China.”

   "This is not low-level!"

  Xia Jingxing shook his head and said with a serious face: "Foreigners have thoroughly studied the Chinese people and the Chinese market. Know what we like?

   put on an appearance that is close to the people, and say a few words like "IloveChina", the Chinese people's impression of them is greatly improved, and a "foreign friend" hat is put on. "

  Lin Bing was stunned, thinking about it, it really is!

  "Foreigners have understood how to open the Chinese market!"

  Xia Jingxing sighed and said, “In this regard, we must learn more from foreigners, and learn how to open the American market and the European market.

  For example: participate in and initiate environmental protection activities, go to the Super Bowl to vote for advertisements..."

Lin Bing nodded. They are all reliable suggestions. If you want to survive in foreign markets and survive well, you must learn from the shame of foreign companies in China, or the spirit of picking up and letting go, and earn money. , Not shabby!

   "Mr. Xia, can Wisdom Fruit successfully enter the Chinese market with such a great determination? What is the opinion of the relevant departments?"

  Xia Jingxing glanced at Lin Bing, and heard the spy in the other party’s words, and said: "I don't know, these are all told to me by a friend, and he is not in the relevant department."

  Lin Bing let out an "Oh", as witty as he, seeing the boss was reluctant to say more, naturally he stopped asking more.

   "However, my friend also said that as long as the wisdom and fruit attitude is in place, it is possible to return to the Chinese market. After all, we have joined the WTO. This also comes at a price."

  Lin Bing nodded. He now understands the whole process, and he has a general assessment of the motives, methods, and results of Wisdom Fruit’s return to China.

  "If Wisdom Fruit really returns to the Chinese market, how should we respond?" Xia Jingxing asked.

   "Let’s fight! After all, it’s not that we have not competed with them. The US market is now competing with them."

  Lin Bing’s conversation changed, “but this news is still a bit unfavorable to us. Smart Fruit has been in the US market for 30 years, and Fuxing Mobile is a new company. They have basic disks, but we don’t.”

"Yes, looking at it now, we have to maintain a long-term competitive relationship with Wisdom Fruit. We must not be left behind in terms of size, technology, etc., once there is a decline, such as losing the overseas market or losing the local market. , The gap will continue to widen until a gap is formed."

When    was speaking, Xia Jingxing was also thinking about the future development strategy of reviving mobile phones and **** the enemy of Wisdom Fruit.

  Fuxing mobile phone first grabbed the ticket to the smart phone era. The current development momentum is very good, and it is aimed at the high-end mobile phone market. It is far more advantageous than the previous Huami OV and can go further than these companies.

  But the disadvantage is also obvious!

  The brand is too new and its upward momentum cannot be interrupted.

  Insufficient technical reserves. At the same time, because it is a Chinese company, it is much more difficult than Wisdom to develop the world's leading technology, and it will encounter many invisible hands.

  In view of these disadvantages and shortcomings, he is all in the layout.

  Sponsor the Olympics and accelerate the distribution of goods to the global market. It doesn’t matter if it didn’t make money in the past few years, but it must occupy a place in the high-end machine market.

  In terms of technology, the core is the chip. He is spending a lot of money with the goal of shortening the gap with international chip manufacturers to deal with emergencies.

  Competition with Wisdom Fruit, the intensity is not high right now. Everyone is racing and enclosing. Although there is friction, it is not a bayonet hit.

  When smart phones become popular in a large area and the blue ocean becomes a red ocean, then it will enter the era of stock competition.

  However, at this stage, he doesn't mind adding to Wisdom Fruit, and anchors the high-end brand identity of Revival Mobile Phones by touching porcelain Wisdom Fruit.

   Still the same sentence, why are you a new company, but also a Chinese company that can occupy the high-end mobile phone market and sell it so expensive? The fruit of wisdom with the same pricing as ours is our defeat and plagiarism!

  Pulling Wisdom Fruit will be a marketing tool for Fuxing Mobile for a long time in the future.

  However, consumer memories are time-limited, and it is impossible to use wisdom fruit infringement to trample on wisdom fruit for a lifetime.

  Especially when the performance of smartphones has surpassed that of Fuxing phones by a large margin, looking through these old almanacs will not help.

  Marketing methods can be used, but you must not put all your energy on it. It is always the same sentence: iron requires hard work.

  Xia Jingxing exchanged these thoughts with Lin Bing, and the latter nodded with deep approval: “Yes, we still have to hurry up on the development of new mobile phones and launch them to the market as soon as possible. We can’t be left behind by Wisdom Fruit.

  However, Wisdom lost the lawsuit. It is necessary to let more consumers know about the fact of plagiarizing hats.

  Regardless of whether the future wisdom fruit will be promising, no more plagiarism, but at the moment they are far inferior to ours, their technology is not as good as ours, and their sales are not as good as ours. Fuxing Mobile is the number one brand of smart phones.

  On this point, we must let consumers know that they should choose us as much as possible to increase the sales of revival mobile phones, combat the sales of Wisdom Fruits, create some trouble for Wisdom Fruits, and suppress their development momentum. "

  Xia Jingxing smiled and nodded, "Yes, just follow this line of thinking to deploy, develop yourself and suppress wisdom fruit, you must grasp both."

  Lin Bing smiled and said nothing, and his worries about the return of Wisdom Fruit to the Chinese market have alleviated a lot.

   Come back and come back, the same fat beat!

  (End of this chapter)