My Age of Investment

  Chapter 954 Four Life Cycles of Supply Chain

  Looking at a dozen suspicious eyes in the room, Zhu Zhaojiang hesitated for a moment, but still told his worries.

  "Asian and European markets need to distribute goods, and China and the United States need to replenish goods. In the four major markets, 2 million units may not be able to fill the market demand."

  The senior executives were silent for a while. If the sales in Europe and Asia are as hot as those in China and the US, it is really possible that the stock will be out of stock for the second time.

  This is really a trouble of happiness!

  Xia Jingxing looks to Liu De, who is managing the supply chain of Fuxing mobile phones.

  Liu De got up and reported: “Mr. Xia, benefiting from the recent good sales results of Fuxing FX1, we have increased a lot of bargaining power in the supply chain.

  But there are still many problems. We can't accurately grasp the shipment situation of each channel every day, every hour, every minute, and the stocking, turnover rate, and inventory are always not in the best condition. "

  Xia Jingxing scratched his forehead and asked: "How is the development of the enterprise digital and standardized management software I requested?"

   "Slow progress!"

  Liu De has a solemn expression, “Online is still simple. You only need to integrate the data interfaces of Taobao, Jingxi, and Fuxing Mall. Offline is a little troublesome. Suning and Gome are not very willing to cooperate.”

  Xia Jingxing asked: "Why?"

  Liu De sighed: "They said that after they sold their phones, how to sell them is their internal business, and we have no right to intervene."

   "They really said that?"

  Xia Jingxing feels a little angry, and the two major stores are arrogant. Li Ying has complained to him more than once about how miserable several home appliance companies have been bullied by these two companies.

  Home appliance companies have formed a reliance on store channels, which is not easy to change, but that’s all.

  Mobile phone companies, especially such popular products as Fuxing FX1, don’t worry about selling them at all.

  The two stores are still arrogant, so they can’t understand the situation.

  This is a disease, it must be cured!

   "Cut off the channels of Gome and Suning, how about all of our online sales?" Xia Jingxing said coldly.

  Liu De felt that the boss was talking angry and shook his head again and again, "Mr. Xia, although there are many online shoppers now, offline is the real mainstream.

  Even if the penetration rate of e-commerce increases, I don’t expect offline channels to be completely replaced. This is determined by the precious nature of mobile phones, unless there are some revolutionary online shopping experience technologies. "

  Xia Jingxing calmed down a bit, and calmly thought about it. Indeed, the current development of the Internet does not support the use of all online channels to sell mobile phones.

  Really doing this will lose a large part of potential customers.

  Rice has been selling online for a few years, and finally, isn’t it the home of rice that honestly lays out offline?

   Thinking about it again, it is also the fear of loss of mobile phone manufacturers and home appliance manufacturers that make the channels of the two major stores more and more arrogant.

  Looking at the boss's face, all the executives did not say anything and waited quietly.

  "Cancel the cooperation with an offline store channel, whoever is willing to open the data interface, we will cooperate with whom."

  Xia Jingxing quickly figured out the key, and now he can’t turn his face with Boss Huang and Boss Zhang, but he can give one of them a taste of the sweetness and give them the motivation to promote in-depth cooperation with Fuxing Mobile.

  Zhou Guangping clapped his hands and said with a pompous expression: "Mr. Xia, your method is absolutely perfect. Two peaches kill three people. Our revival FX1 can definitely become a drainage artifact for a store. Gome and our exclusive cooperation can overwhelm Suning, and vice versa."

  The rest of the executives gave Zhou Guangping a glance, which made this flattery come to the fore.

   However, Zhou Guangping said that it is very reasonable. The exclusive cooperation of Fuxing Mobile will definitely allow the two incompatible companies to get their heads out.

  Liu De nodded and said: "Then there is no problem. All sales channels' shipments, stocking and even forecasted sales can be accurately fed back to us, and then connected to various suppliers to achieve efficient supply chain management.

  At present, the era of smartphones has just arrived. As many mobile phones can be sold, inventory may not be a problem.

  But I think we should take a long-term view. With the open source of Android system, a large number of new generation smart phones are already on the way of research and development and production.

  In the last year or a half, the good days of making and selling as much as they are now, or even not enough to sell, may be gone forever.

  At that time, the smartphone market will start to compete, and various models and product iterations will emerge one after another, and the importance of the supply chain will be further highlighted.

  Competitors have already launched new phones with better performance. We still have 10 million old phones in stock. How can we compete with others?

  If you drop a few more times, the competitiveness of the company will decline rapidly.

   Therefore, we must now have the awareness of shaping and continuously optimizing the supply chain. "

Xia Jingxing took a look at Liu De with admiration and took the lead in applauding: "It is very good. Supply chain management is a problem I have repeatedly mentioned. We are a new company. Don't look at how bright market results we have now. When the various mobile phone giants come back to their senses, it will inevitably be a battle.

Therefore, we must focus on the future and use the first-mover advantage to the extreme. From new technology layout to supply chain management, from marketing to brand building, we must not have any shortcomings, otherwise we will lose out in the fierce market competition sooner or later. Come.

  Currently, there are only two companies in the market: we and Wisdom Fruit. Although our sales are now overwhelming Wisdom Fruit, the supply chain advantages and technological advantages accumulated by others from manufacturing Macs and iPods will be reflected in the subsequent market competition.

  I was most worried about everyone’s slackness and underestimation due to recent results. At present, it’s okay. At least our management has maintained a clear mind and understanding.

  Next, everyone should pass on this sense of worry to the middle and grassroots, and don't throw their tails up into the sky just because of a small victory. "

  More than a dozen executives were present with solemn expressions. In fact, everyone was a little drifting during this period. The cold water poured by the boss made them sober.

   Strictly speaking, it seems that Fuxing mobile phones have not mastered any remarkable technology. It has only been a few months since the mobile phone has become popular. Other people's wisdom fruit has an IOS system. What do they have? Android has also been shared.

Xia Jingxing paused, observing the expressions of the people, turning the conversation, cheering and cheering: "However, the first mover advantage is our greatest advantage. As long as we don’t make mistakes or underestimate the enemy, regardless of how tragic the smartphone market will fight in the future, There will be a place for us in the high-end smartphone market.

  Entrepreneurship is an arduous journey. It requires everyone to work together. The current success is just the beginning. After you are happy, you will bury your head and work hard.

  What is the shipment of 1 million units in one quarter? Our long-term goal is to ship 10 million and 50 million units in one quarter, becoming the world's top mobile phone brand and the leader of the revival of national technology! "

  The scene was very quiet for a while, and then there was a burst of warm applause, and new goals and hopes ignited in everyone's eyes.

  Nothing is impossible. Who would have imagined domestic mobile phones breaking into the European and American markets before? Now not only has it been done, but it has also triggered panic buying. I still complain online if it didn't get it.

After the scene calmed down, Zhu Zhaojiang did not forget his problem. He once again reminded: "General Manager Xia, the stock of 2 million units may be too small. The first batch of 1 million mobile phones has now been paid for most of the sales. After the supplier's final payment, there is still a cash reserve of 2 billion yuan, and it will not be too difficult to adjust the production plan to 3 million.

  There is still more than half a year before the release of Fuxing FX2, and the four major regional markets will definitely be able to eat this batch of goods.

  My colleagues in the marketing department and I have made predictions, suggesting an additional 1 million production orders, which can just be connected to the second batch of stocking.

  After the feedback on the sales situation in the European and Asian markets next month, we will decide to add new production orders based on the sales performance. "

Xia Jingxing made an estimate in his mind that one million mobile phones were sold in the Chinese and American markets in more than two months, and the four major regional markets were launched at the same time. If the situation is ideal, two million mobile phones will be sold in three months. Can be sold out.

  For a new production order, it will take three months from placing the order to stock up and purchasing to leaving the factory.

  It seems that it can be zero inventory, but Fuxing Mobile currently does not have a digital management system that connects sales channels and suppliers. It is a manual prediction. This is the same as the calculation of atomic bomb development data by dialing an abacus. It is destined to be full of hardships and twists.

  Zhu Zhaojiang’s proposal to add 1 million new orders for mobile phone production is a fairly mature proposal, and it is likely to achieve a seamless connection between the production of new and old orders and market sales.

  Seeing Xia Jingxing’s face thinking, Zhu Zhaojiang reminded again: “General Manager Xia, according to industry standards, there are four stages from the launch of mobile phone products to the end of production.

  In the beginning is the introduction period. The supply chain must cooperate with mobile phone manufacturers to complete the introduction of new products and new technologies. Small batches are concentrated in one factory to control the quality and speed and quickly introduce the market.

  After entering the growth period, facing the sharp increase in market share, it is necessary to activate the production capacity of two or more factories to meet the needs of the main market.

  Followed by the maturity period. In order to respond to the global market, factories in various regions of the world need to be opened to balance the costs and benefits of the supply chain.

  Wait for the recession period, it is necessary to shrink production capacity in time, retain a factory, and almost no new products are produced, and more are the production of maintenance parts and spare parts, and be prepared to completely withdraw from the market. "

  Xia Jingxing nodded slightly. The knowledge of supply chain is very deep. It is not necessary to place orders and make scientific production. After big data and artificial intelligence are mature, these two technologies can also be introduced to optimize supply chain management.

  The four stages of introduction, growth, maturity, and decline can reflect the trend of a mobile phone’s shipments in the market cycle, slowly climbing to the peak, and then slowly falling.

  Why smart fruit phones are always hyped by scalpers? It is because of the problem of production capacity convergence between the product introduction period and the growth period.

  Why not just stock up 10 million units, 100 million units, and keep them in the warehouse to sell them slowly?

  Because no one knows whether the new mobile phone will hit the street or not, the production strategy should be adjusted according to the sales during the introduction period, and the production should be refined.

  In addition, one-time production is too much, too costly, and capital utilization is not optimal. If there is a large amount of inventory, it can only be sold at a price reduction. Old products will have less money and will also impact new product sales.

  Renaissance mobile phone also has little market experience, including entering the Chinese market are unfamiliar, let alone Europe and the United States, it is very normal to have insufficient production capacity.

Zhu Zhaojiang said: "We are now between the growth period and the mature period, but we do not have factories overseas, and the growth of mobile phone sales has not slowed down. After the slowdown, it will be the mature period. I expect the mature period to be next year. In the first half of the year.

  After the release of Renaissance FX2, Renaissance FX1 will enter a recession, and it will completely withdraw from the market within one and a half years of sales. "

  Xia Jingxing nodded slightly, "Growing very fast, it seems that I have worked hard recently."

  Zhu Zhaojiang smiled, and said that I also found a beautiful black girl to learn English. The black is a little darker, and the English is quite silky... ahem, fluent!

  "I recently inspected BYD's mobile phone foundry and suggested that an additional 1 million new orders for mobile phones be given to this company.

  They made more than 5 billion in revenue last year, and their business is doing quite well. They just put pressure on Futukang, and they are not active at all. "

  Xia Jingxing looked at Zhu Zhaojiang and asked: “BYD seems to have spun off its mobile phone foundry business some time ago and intends to go public in Hong Kong?”

   "Yes, there is such a thing, but Futukang hates them deeply and has filed a lawsuit against them, making it clear that they want to prevent them from going public.

  This trick is a bit like Teclast’s approach to Huaxin. "

  Xia Jingxing smiled and said, "Okay, just hand over the new order to BYD. If Boss Guo doesn't call sister Zhiling to accompany the wine this time, the bulk of the order will go to BYD in the future."

  Everyone laughed, and the boss became more and more angry.

  (End of this chapter)