My Age of Investment

  Chapter 99 Old Man John’s Suggestion

  Blackburn finished the phone call, walked back into the office, smiled and said, "Okay, as your request, sign a three-year contract, let's talk about the specific details!"

  Old man John and Xia Jingxing exchanged glances. It is worthwhile that they saw the negotiation for so long, and the goal was basically achieved.

  The little dog, the foreign girl, and Andrew also all smiled, and the whole person seemed a lot relaxed.

  Under the situation that the general framework agreement is negotiated, the differences between the two parties will not be so big, and the division of responsibilities and obligations has been advanced very quickly.

  Finally, you and me, the two parties initialed a cooperation agreement, and agreed that during this period, the two parties can no longer contact other third parties, including eaby, Diaoyou.com, etc.

  The final formal contract requires a two-way discussion and polishing.

   sent away Amazon and his party, it was a bit late.

  Unknowingly, the negotiation lasted from noon to night.

  In fact, this is relatively efficient. It involves conflicts of interest. It is common for companies to negotiate for days and months.

  Five people were sitting in the office, none of them spoke, and their mental strength was a little haggard, and they had to take a moment.

  Suddenly "cooco" cry, breaking the silence of this office for a moment.

  The little dog met four pairs of eyes and rubbed his belly embarrassedly.

   "Everyone worked hard today, let's go, I will treat everyone to a big meal tonight!"

  Old man John waved his hand, smiled and led the four of them to the celebration banquet.

  Enables Amazon to sign the contract fairly, which is not a small victory for a small company.

  Old man John played an extremely important role in this process.

   Not to mention the weight of his identity, the introduction of eaby is a must.

  Although Blackburn has also promoted Dating.com as a bargaining chip to put pressure on Facebook, the weight is still a little lighter.

  Eaby and Amazon were also established in 1995, and they are not inferior to the latter at present. Last year’s acquisition of PayPal, entering the Chinese market and capturing 80% of the C2C market in one fell swoop, can be described as global attention.

  Amazon will not begin to enter the Chinese market until next year.

  In terms of international expansion, eaby is undoubtedly ahead of Amazon.

  Bezos is also very afraid of this old opponent.

  The old man John had a very accurate vision, and he caught Amazon’s weakness at once, forcing the latter to make major concessions in the negotiation.

  In the car going to the Stanford Shopping Center, several people have been discussing this matter.

  Andrew acted as the driver and drove in the front row with the dog sitting in the co-pilot.

  The foreign girl sitting in the back row asked the old man beside him: "Mr. Hennessy, you seem to know Amazon well? Are you sure they will give in?"

  Old man John laughed and explained it to everyone.

  "As a new Internet model, social networking sites have gradually highlighted their value.

  Although Amazon is big, there are things they can’t do, and we can do it.

  This is our value, and it's also what Amazon looks at us..."

  The old man, John, became an entrepreneurial mentor and taught three students a lesson, including analyzing opponents, what skills are in negotiation, and so on.

  After listening, both the babes and the little dogs have learned a lot.

  The two of them imagined that if they talked about it on their own, they might have agreed long ago. They would not touch Amazon's bottom line at all, and would "sell" users to Amazon at a very cheap price.

  Old man John patted Xia Jingxing, who didn’t ask much questions: "Man, this time I withstood the pressure and performed better than I thought."

The little dog admired, "Yeah, boss, I don’t think you are stunned by Mr. Blackburn at all. You ignored the other party’s executive status. You were so strong in the negotiation process. I was worried that Blackburn would slam the door several times. ."

  Xia Jingxing shrugged and said, “That’s how the negotiation is. You can’t lose your momentum, or you will fall into a disadvantage.

   slammed the door and left, you think too much...

  Everyone is acting, no matter how unpleasant the negotiation is.

  As long as the cooperation is reached, everyone is still good friends. "

  Old man John nodded and summed up: “Dylan said very well. Benefits come first. You can remember this sentence.”

The little dog nodded, and then remembered the contract, so he asked with joy: "A new user of 40 dollars, 16 million college students in all universities in the United States, if there are half of the new users, wouldn't it be 8 million? Create $320 million in revenue for Facebook?"

   "This is true in theory, but it is definitely not possible in practice!"

  Xia Jingxing shook his head and laughed, feeling that the little dog had begun to have adultery again.

"Why?"

  Little Dog was very puzzled, "Is the price of our T-shirts not attractive enough?"

  Xia Jingxing shook his head, explaining the funnel effect.

The    funnel effect refers to a top-down decay trend in the process of information transmission.

  For example, what a person thinks is 100% of the information, but only 80% of the information is often expressed in words.

And when 80% of the information enters the ears of others, only 60% may be left. Only 40% of the things that can be understood and digested by people are really understood. When these people follow the 40% specific actions they have comprehended, they have changed. It's 20%.

The    funnel effect is not only seen in communication, but also widely seen in corporate management, marketing and promotion, crisis management, and online public opinion.

The little dog understands now, "That is to say, in fact, the potential 8 million new user market on this university campus, the people who actually register as new Amazon users through Facebook may only be a quarter or a fifth of the 8 million. One, even less?"

  Xia Jingxing nodded, "Let me give another example. There are more than 200 million people in the United States who are eligible to vote for the chief commander, but generally there are only more than 100 million people who are willing to vote, accounting for less than 70%.

  There is no guarantee of 100% participation in such a big thing, let alone a social networking site. "

  Old man John nodded, “The low turnout rate in the general election has always been an embarrassing thing.

  In the 1950s and 1960s, the referendum rate was still around 60%.

  The last general election in 2000, the turnout rate was only 49%, and 25% of young people did not know the name of the candidate for the commander.

  The publicity is obviously not enough. Perhaps the emergence of social networking sites can bring some publicity changes to the general election. "

  Xia Jingxing gave Old Man John a look. The old man’s vision was too poisonous and he wanted to predict the future.

  Old man John didn’t talk much about this topic, and quickly turned back to the cooperation between Facebook and Amazon.

   "Actually, Facebook can cut 20% or even 10% of the market from the potential market of 8 million new users. I am very satisfied."

   "You now have more than 2 million registered users. There are only 50,000 people who go to Amazon to shop through Facebook, and there are fewer new users, just over 20,000 people. Proportionally speaking, it only accounts for 1% of the total Facebook users."

  “Obviously, a piece of T-shirt cannot “cheat” 8 million students to register on Amazon.”

  "Next, you have to focus some energy on expanding the product categories and sell more products that students need and are interested in, so that more people can be tricked into signing up for Amazon."

   "Of course, we can't involve too much energy on this matter. The main energy must be on the growth of Facebook users and market expansion."

  ...

  The old man John is very wise. Taking advantage of this effort, he analyzed the next strategic plan for the small team of three people.

  Amazon's money is very good, but it is only a one-off.

   Facebook’s own expansion should not be disturbed because of this, otherwise it will be passive water and it will be difficult for sustainable development.

  The three of them are listening attentively, and at the same time thinking about the next step.

  (End of this chapter)