My Animation Era

The market for online articles is either big or small.

The scale of the industry is relatively large. From upstream literary content to downstream IP derivatives, the overall industry scale is definitely in the hundreds of billions.

Small means that the industry circle is smaller.

Despite the variety of domestic online literature, with themes covering many categories such as fantasy, fairy tales, science fiction, fantasy, etc., readers are spread across all walks of life and have a base of hundreds of millions, but the overall number of practitioners is actually not that large.

The number of employees cannot be judged simply by registering an author account, but by whether they have completed a work and whether they can maintain a basic living by writing.

From this perspective, there are no more than 200,000 people engaged in online literary creation in China who can make a living with royalties and maintain stable and efficient updates.

This is still a big deal.

Actual analysis shows that there may not even be 200,000 people, and this number will have to be cut by half or more.

In addition to the small number of employees, another notable feature of the online literature industry is that there are few related companies. There are only dozens or hundreds of Internet companies involved in this area of ​​business.

Among the hundreds of online writing companies, we may have to eliminate some shell websites that have no traffic or users at all and are purely for self-entertainment.

There should be no more than 20 websites that really have traffic and users, as well as stable author resources and library copyrights.

In such an industry with relatively few practitioners and companies, a website suddenly pops up that distributes all VIP subscription income to authors after deducting operating expenses and taxes. This is quite tempting to ordinary authors.

Originally, Bibi Reading was not well-known.

In the eyes of many online writers, Bibi Reading is just a small transparent website. They only know that they specialize in "light novels" and are similar in nature to a certain otaku cat website.

But with Teacher Nantong’s saucy moves and Wanbao Group’s huge investment of 500 million, Bibi Reading quickly became famous in the online literature circle.

More and more authors know about this website and have the idea of ​​going to Bibi Reading to open a new book...

This was not a whim.

Just because Bip Reading is less famous does not mean that this website is not reliable.

Backed by Wanbao, a giant in the animation industry, and Bibi Reading mainly focusing on overseas markets, it has a large number of readers and creators overseas.

It is already very attractive, and coupled with the tricks Nantong used, it is reasonable for many authors to be attracted by it.

Of course, my heart beats.

Many people are staunch fence-sitters, the kind of people who don't let the hawk see the rabbit before they see it.

In the face of no credible data, there are still quite a few people who are watching the first batch of colleagues going to "gold dig" and looking forward to their feedback.

The world has no shortage of adventurers.

Faced with the blockbuster news released by Bibi Reading, some people chose to wait and see, while others chose to join without hesitation.

In just one week, Bibi Reading's library has added tens of thousands of new serialized books, including various popular themes such as fantasy, fairy tales, fantasy, light novels and suspense.

This made Nantong extremely excited.

With the content in place, the next thing to do is to attract traffic. Is it difficult to obtain traffic for Bibi Reading, which has a huge amount of money?

No!

Nantong decisively approached Mr. Tan, hoping to gain the support of Mr. Tan, an Internet giant. With his help, he combined search engines and Internet advertising to attract huge traffic to Bibi Reading.

Traffic + content = data!

In just ten days, the first batch of creators who came to Bibi Reading to find gold soon tasted the sweetness and received huge rewards that ordinary people could not imagine.

More than 1,000 creators have achieved "daily revenue exceeding 10,000" in the process of attracting traffic to the website.

These gold diggers quickly posted their harvest and feedback to well-known online forums for their peers to admire and refer to.

In an instant, the industry exploded.

Seeing that Bibi Reading is indeed making money, and the speed of making money is comparable to a certain Lu's "sack money picking", many online article authors couldn't sit still, and one after another went to Bibi Reading to register accounts to serialize new books.

The number of bookstores is expanding at an alarming rate, and Bibi Reading is also leaping to the top of the first-line online literature website at an extremely fast speed.

…

"That's not enough!"

After learning that 500 million yuan had been invested, Gu Miao shook her head and said after reading the latest developments on Beep: "If you want to overtake in a corner, you have to hit the opponent hard in the areas they are best at."

"What is your best area?"

"Copyright! IP operation!"

Seeing that Nantong was a little confused, Gu Miao smiled and explained: "Why is there a great god at the end? Why are they the only ones with the foundation to create gods?"

"In addition to the solid paid readership, the most important thing is that their IP incubation is unique in the entire online literary circle, and only female channels can compare."

"If we catch up with them in this area and make up for the last shortcoming, then we will have the ability to create gods."

Talk about copyright and IP?

Nantong is familiar with this life!

What kind of company is Wanbao? Animation, games and toys, which business is not closely related to copyrighted IP?

Isn’t it just incubating IP?

With Wanbao’s digestion capacity, it is possible to incubate dozens of IPs a year and engage in the development of animations, games, comics, audio books, movies and toy peripherals. Isn’t that simple?

"Okay, okay!"

The more Nantong thought about it, the more excited he became, as if he had already seen Bibi Reading getting better and stronger with the company's strong support, until one day it became an industry giant.

Seeing him like this, Gu Miao couldn't help but pour cold water and said: "Don't be too happy too early. We are just exerting our strength now, and we are still far from being able to truly overtake!"

"Set a small goal first."

"It's November now, so from now to May next year, you have to incubate a top-notch fantasy fairy IP that can rival "The Wilderness", "Perfect Alien World", and "Douluo Continent" in half a year."

"Ah this..."

Nantong's claws suddenly became numb.

Is it possible to incubate such a high-level online literary IP?

"I don't care, I only care about the results."

Gu Miao said unreasonably: "Anyway, I will give you all the support I should give you. I will see the results in half a year."

The money is not wasted.

If he fails to see results after half a year, then Nantong, the person in charge, can go back to his hometown and plant potatoes.

Of course, where there is punishment there is reward.

If the goal is achieved within half a year, or even exceeded, then Nantong will also be rewarded, and this reward is the opportunity to be promoted to vice president of the group.

"I'll try my best!"

There must be a brave man under a heavy reward.

Faced with the temptation of promotion and salary increase, Nantong also mustered up his energy, gritted his teeth, and planned to work hard in the next six months.

Isn’t it just incubating IP?

Although there is no experience and half a year is relatively short, with the support of Wanbao Group, who says it is impossible to achieve?