My Animation Era

The Lantern Festival has just passed.

The box office of the animated film "Pleasant Goat and Big Big Wolf: Happy New Year of the Monkey" has stabilized, and the film schedule has also dropped to the bottom, and it is about to face the fate of being canceled.

It didn’t last a month...

Even with Gu Miao's full support and the blessing of huge IP fame, the box office of the Year of the Monkey zodiac movie still shows no signs of breaking out.

As of 23:00 on the night of the Lantern Festival, the cumulative box office of "The Year of the Monkey", which had been released for half a month, had exceeded the 400 million mark.

It's time to get back your money.

But this box office trend, especially since the fifth day of the first lunar month, has been declining, leaving Gu Miao and Wanbao's senior executives speechless.

Everyone is so supportive of you, so I’ll be in shock for a few more days! As a result, I became discouraged on the fifth day of the lunar new year. Isn't this too wasteful?

"Don't worry, there are even worse things."

Director Wang took a very open view and joked in the company management group: "Although "The Year of the Monkey" is useless, at least it made money."

"In this Spring Festival period, 80% of the films failed to recover their production costs, and they all became nourishment and stepping stones for others."

This is true.

The cruelty of this year’s Spring Festival season is obvious to all. Among the dozen or so new films released, only about 2-3 have made a profit. It can be said that the winner takes all.

"Happiness in the Year of the Monkey" also takes advantage of the small competition among animated films.

But even for animated movies, there are films like "The Flying Thief" that hit the center of the earth. They were released for half a month and the box office was still struggling at 40 to 50 million.

Judging from this result, the rejection rate of animated movies, although limited by the number of new films released, is not as scary as 80% of live-action movies, but it still reaches 50%.

That’s only two movies!

If there are also as many as a dozen animated movies released at the same time, then the street rejection rate is not much better, maybe it can exceed 90%.

"The film industry is too busy."

"It's better to make our TV animation more practical. At least we can make it without worrying about no one watching it." Huang Kun sighed in the group.

If we say that last year's "Sheep Eyebrows" gave everyone the idea of ​​making an animated film to become famous.

This year's "Sailor Moon" movie version and "Year of the Monkey" have dispelled some people's delusions.

The movie is really cruel.

I won’t go into detail here, but let’s just talk about the two animated films launched by Wanbao this year. One of them failed, and the other narrowly escaped and returned to the original line...

This is a Wanbao!

As the top animation producer in China and even in Asia, when did Wanbao Animation suffer such injustice?

Even Wanbao is like this, how can other companies do better? Those who can afford animated movies are either rich second-generation people like Mr. Bear who are not short of money, or they are real dreamers!

TV is still more comfortable...

Wanbao has encountered obstacles in the film industry this year and almost lost all Mr. Gu's private money. But in the TV animation industry, which is my main business, I make a lot of money.

Let’s not talk about “Dragon Ball Z”.

After all, that is the income of the Neon Branch. Although the headquarters has jurisdiction, it is not easy to take credit for it.

Mainly The Adventures of Lolo!

Although the animation "The Adventures of Lolo" is not particularly worth writing about in terms of ratings and online broadcasts.

But in terms of peripheral derivatives, they are not inferior to classic IPs such as "Digimon" and "Pokémon".

Especially toys!

The peripheral toys of animated characters such as Human Torch, Vanguard, Tyrannosaurus, and Tiger King are selling extremely well.

Mr. He from Wanbao Toys, every time he mentions the animation "The Adventures of Lolo", his lips barely reach the back of his head. This shows how profitable this animation is.

certainly!

No matter how popular "The Adventures of Luoluo" is, it will be the most popular for a while. In terms of life cycle, this work is definitely not as good as evergreens such as "Pokémon" and "Yu-Gi-Oh!"

Maybe not even as good as "Four Drivers Brothers"...

This is no joke!

Four-wheel drive vehicles are not remote-controlled cars, and their life cycles are not that short. Even though the animation "4WD Brothers" has been completed for so long, four-wheel drive related toys are still selling booming.

This series may be popular for many years and become an evergreen peripheral product of Wanbao!

…

February is coming to an end.

Just when Gu Miao was about to ask Hou Bin and Mr. Qiu about the specific situation of "Master Chef Xiao Fugui" and "Dynamic Superman vs. the Swimsuit Demon King", two live-action TV series that attracted much attention were launched.

They are the live-action version of "The Prince of Tennis" shot by Haitian and the live-action version of "Perfect World" shot by Penguin Investment!

These two new dramas have attracted the attention of the entire Internet before they were officially launched, and have been on Weibo hot searches in turn.

Whether it is "Prince of Tennis" or "Perfect World", they are both super big IPs that the audience is familiar with.

Really speaking.

The popularity of "Prince of Tennis" is even higher. After all, the animation coverage is still wider than that of online novels.

What's more, there are not only rebroadcasts of "Prince of Tennis" on TV, but also offline the "Wanbao Cup" tennis competition hosted by Wanbao. Its popularity and popularity are not inferior to "Perfect World".

But popularity does not equal ratings.

The live-action drama "Perfect World" is invested and filmed by Penguin. It is said that the total investment has reached an astonishing 300 million, and various big-name stars have starred in it. It can be called a galactic battleship in the field of TV dramas.

In comparison, the live-action version of "The Prince of Tennis" was too much, with a total investment of only tens of millions and no particularly well-known actors.

The two dramas were launched at the same time, and most viewers chose to watch the live-action version of "Perfect World" first instead of the live-action version of "Prince of Tennis".

Don't ask, just ask and you will be famous.

There are so many big-name stars joining the TV series, and the TV series has invested over 300 million yuan. Looking at the film and television industry, it is very explosive. What a pity not to take a look?

The broadcast modes adopted by the two live-action dramas are almost identical. They are both dual-platform broadcast mechanisms of TV + Internet.

One is Penguin Video + Xiangnan TV, and the other is Wanbao Video + Jiangchuan TV.

The difference is that "Perfect Alien" adopts a VIP paid on-demand mechanism, that is, if you activate a VIP, you can watch five episodes first, and then update two episodes a day, which is faster than the TV platform.

The live-action version of "Prince of Tennis" does not require additional payment. The disadvantage is that the update is slow. The TV platform and the online platform are updated simultaneously, and there is no distinction between who comes first and who comes last.

Gu Miao first watched the live version of Net King.

Haitian's casting taste is okay. At least this Ryoma boy has a strong sense of youth. The way he wears a hat and holds a racket really looks like an anime male protagonist.

The plot is very average.

Because I was worried that any random adaptation would attract criticism and abuse from fans of the original work, the live-action version barely changed any parts and was completely copied from the animated version.

This made Gu Miao very bored.

Because the plot has not changed at all, and even because it is a live-action performance, the pace is slower than the animated version, which makes him completely uninterested.

However, he views the show from a "criticism" standpoint, so his feelings do not represent the audience's feelings.

"come on! I don’t know how many of you have watched "The Prince of Tennis", Tezuka played by Black Rhinoceros, Agan played by Miraculous Sekiya...