My Animation Era

Gu Miao is not surprised that "Bugs Bunny" has won the love and favor of so many children's channel leaders.

the reason is simple.

"Bugs Bunny" is one of those films where you can tell at a glance that this animation is very promising and will be a huge success.

The people in charge of these TV stations are all veterans who have been in the industry for many years. Not to mention how terrible their vision is, at least they still have this ability to judge.

Could it be that I saw it wrong?

It is possible, but the possibility is too low! Because the production level of "Bugs Bunny" is too much like a standard animated movie released in theaters.

Spending the same money as purchasing a TV animation to purchase a movie-quality animation is a worthwhile purchase.

not to mention.

They also watched the samples of "Bugs Bunny", and they were indeed the best among the best.

Not to mention children, even greasy middle-aged men like them who soaked wolfberry in thermos cups found it very enjoyable and appetizing. Why are they hesitating?

Just buy it and that’s it!

Although summer has just arrived, and the first season of the animated "Bugs Bunny" has not yet been completed, and it will take at least five months to wait, these children's channels are still rushing to make offers to win this promising work.

This made Huang Kun and Xiao Guo very sad.

It is also an animation scheduled to be broadcast in the second half of this year. Why are there so many TV stations rushing to grab "Bugs Bunny" before it is finished, but few people are interested in their new work?

The second season of "Bear Bears" produced under the supervision of Huang Kun is better. As the orthodox TV sequel of "Bear Bears", although there are not as many TV stations interested in it as "Bugs Bunny", it is not less.

"The Adventures of Little Carp" was really miserable, and no one paid attention to it at all. Many TV station managers focused their attention on "Bugs Bunny" and did not notice this work at all.

"Okay, okay, it's still early."

Gu Miao comforted her silly apprentice and said, "You don't have to think about this. First, finish the animation honestly. There will be a road before the car reaches the mountain. Someone will always come to find you."

"maybe!"

Xiao Guo felt that the master's words were reasonable. He hadn't even finished the animation yet, so thinking too long-term was not a good thing.

After all, autumn isn’t here yet!

It is the May Day holiday. Although primary and secondary schools across the country have not yet started their summer vacation, as the high school entrance examination and college entrance examination are approaching, summer vacation is almost here.

Wanbao has entered the first level of summer vacation readiness, actively preparing for the premiere of two new works, "Super Cool Cat" and "Hell Girl", and asking around for the latest news about the "Wild Wilds" animation from Penguin.

Intelligence is easy to obtain.

Penguin did not do any confidentiality work and did not care about the leakage of news about the new work, so Gu Miao soon learned that the animation "The Wilderness" would be broadcast exclusively on the VIP network.

"They won't be on the TV platform?"

"That's right!"

Lao Zhang explained: "As far as I know, the animation "The Wilderness" will be broadcast exclusively on Penguin Video via VIP on-demand."

Good guy!

This posture seems to be to focus on the online platform and completely abandon the TV platform.

Gu Miao frowned, tapping the desk surface with her right thumb, and began to think about countermeasures.

Do you want to learn from others?

This doesn't work. The main reason why the animated "The Wilderness" gave up the TV platform and focused on the online platform is that they don't care about viewers under the age of 14.

But Wanbao cannot do this.

Because among the audience of "Super Cool Cat", a considerable number of viewers are children under the age of 14. Giving up on these people and focusing on online platforms is no different than cutting off an arm.

"How about this……"

After Gu Miao thought for a moment, he finally came to the conclusion: "Change the strategy. This time we will not use "Super Cool Cat" as the main force, but "Hell Girl" as the main force."

""Super Cool Cat" will be broadcast according to the original plan, focusing on TV platforms, and covering as many children as under 14 years old as possible. "Hell Girl" focuses on online platforms, and will have a head-to-head battle with penguins on our own Wanbao video website .”

Mainly focus on online animation?

Just right!

The animation "Hell Girl" is also very suitable for online platforms, so let's use this animation to take the lead and weigh the penguin's weight.

…

Wanbao's sniper plan was implemented extremely smoothly, and the animation "Super Cool Cat" was the first to pass the review and be approved for action.

Then, on the fourth weekend of May, the animation "Hell Girl" completed the rough cut and submitted it for review. After a week-long wait, I received the Dongjianzi the day before the college entrance examination.

Second week of June.

Just as the college entrance examination has attracted the attention of people across the country and attracted a swarm of reports from various media, Penguin Video and Wanbao Video, like an appointment, released the PV trailers of "Hell Girl" and "The Wilderness".

This move immediately attracted thousands of animation fans, turning their attention from the college entrance examination to these two upcoming animations.

[Preview of "The Wilderness": The wild land is full of strange things. The young people of the earth travel through the fantasy world and eventually become a great emperor! The limited-time sharing event has started, come to the event page to vote for your favorite famous scene! 】

[Preview of "Hell Girl": Your resentment will be eliminated for you! The mysterious hell communication is enabled for a limited time. Come and chat with Hell Girl Enma Ai to unlock more movie-watching benefits! 】

In order to attract more people's attention before the animation is broadcast and lay the foundation for the animation's popularity, Wanbao and Penguin are racking their brains and coming up with all kinds of tricks.

Penguin has launched a “Vote on Famous Novel Scenes” event, aiming to attract readers of the original novel to participate.

And Wanbao is not to be outdone. Although "Hell Girl" has no so-called fans of the original work, and it is impossible to engage in such activities to attract the participation of fans of the original work, this animation has a novel "Hell Communication" setting!

As a result, the planners of Wanbao Video Operations Department were so imaginative that they went to Mr. Tan and borrowed the "intelligent AI chat" program being developed by Mr. Tan.

They named this intelligent AI robot Yan Mo Ai, and then posted it on the event page, allowing the robot to chat with the audience as "Hell Girl" and give out benefits one after another.

In terms of publicity and promotion, Wanbao has greater imagination and stronger technical capabilities, so the results achieved are also superior.

What?

Are you saying that Penguin is an Internet giant that started off by relying on social software, and it can crush Wanbao in terms of publicity by attracting just a little traffic from social platforms such as Kuakou and WeChat?

Penguin Animation can draw traffic from its brother company’s social platform, but can’t Wanbao draw traffic from Penguin’s social software?

A common problem in large enterprises is that each department and each subsidiary competes with each other.

Wanbao and Penguin's animation department are fighting to the death. What does the social department have to do with it? Wanbao gave him money, why couldn't he help him divert traffic?