My Animation Era

A piece of filing information sparked heated discussions across the Internet. This was something Gu Miao had never thought of.

Even he himself did not expect that after the news of his return to the Pleasant Goat series was revealed, it would arouse so many discussions and heated discussions among netizens.

can only say……

Emperor Xihui still has some residual power. Even though he is old now, when the news of Gu Miao's return came out, he was still the focus of everyone's attention.

But attention is attention, and the statements made by those self-media marketing accounts really made Gu Miao feel uncomfortable.

What is the thing that Gu Miao regrets the most, that is, creating Haunted Bear and creating a powerful rival for Pleasant Goat?

How did this conclusion be reached?

The animated series "Bear Bears" has almost made Wanbao huge profits. It's too late for him to be happy, so how can he regret this statement?

Some marketing accounts said that the reputation of the previous "Pleasant Goat and Big Big Wolf" TV animations declined seriously. Gu Miao became furious. He reported the criticism internally and punished the person in charge. In order to save the series, he decided to take action personally.

Where did this news come from?

It is true that in order to save the "Pleasant Goat and Big Big Wolf" series, he personally directed the latest one, but when did he get so angry and deal with the people in charge who criticized the previous TV animations?

Don't be embarrassed!

He knew that the fundamental reason for the decline of the Pleasant Goat series was the loss of core audiences, so how could he blame others?

Quite the opposite.

Regarding the previous works of the "Pleasant Goat and Big Big Wolf" TV animation, Gu Miao was not only not angry, but felt that everyone was responsible and did a good job.

Take "Pleasant Goat" as an example. Isn't that a very interesting and innovative season of TV animation? And the reputation was very good when it was broadcast!

certainly!

Just because Gu Miao said this does not mean that the previous TV animations did not have their faults and shortcomings. It's just that these shortcomings and shortcomings are nothing in the face of the loss of core audiences.

Anyone who believes the marketing account's rhetoric is probably a little confused...

But then again.

Just a piece of registration information leaked out, and the animation has not even officially started production. There are so many discussions on the Internet, and there are so many marketing accounts vying to report on it, which shows that the "Pleasant Goat and Big Big Wolf" series has a profound foundation.

Guo Hongwei was dumbfounded by this.

He asked in confusion: "That's not right! Didn't everyone say that Pleasant Goat has become outdated and no one watches it now? Why, Master, when the news of your return came to light, so many Pleasant Goat fans suddenly appeared?"

"Do you really believe it?"

"Pleasant Goat is now out of fashion. That's because fewer people are watching it. The previous Pleasant Goat viewers just stopped watching animations, and it's not like they all quit the Internet."

Gu Miao rolled her eyes and said: "You don't really think that the fan base of Pleasant Goat is very shallow, right? That was the animation that dominated the screen in the past. The fans just grew up, not died."

Don’t talk about Pleasant Goat.

Now if there is news that Wanbao is going to remake the "Raiders" series, it will still attract a large number of "Raiders" fans, and maybe it will become a hot search.

Again, just because no one watches it now that it’s out of date, it doesn’t mean that all the former fans have quit the internet or are dead.

If there really is any big move, or some word-of-mouth work appears, these old fans will still stand up to speak for the animation and pay for it.

This is also the reason why the movie "The Golden Rooster" chose to take the emotional route.

…

The popularity of Pleasant Goat back then undoubtedly laid a solid fan base for this series.

Although so many years have passed, the original fans have almost dispersed, and the animation has fallen into the predicament of no one watching it, but as long as it can arouse the feelings and memories of old fans, it can still return to its peak.

Under the guidance of his master, Guo Hongwei established the theme of "nostalgia" for the Pleasant Goat Year of the Rooster movie, focusing on emotions.

The effect of this move is explosive.

In particular, the news of Gu Miao's return to the Pleasant Goat series became a hot topic, which alarmed the former Pleasant Goat fans. The release of the movie trailer directly affected countless netizens.

【Weird and weird world! It’s such a nostalgic place. It’s been a long time since I watched Pleasant Goat. Have all the zodiac movies been released in the Year of the Rooster? 】

[The moment I saw Brother Xiaosha, I suddenly thought of his classic catchphrase hhh... I have decided to go to Cosplay Brother Xiaosha at the comic exhibition next week! 】

[Watching the weird world battle in elementary school, I didn’t expect to see the familiar handsome brother and black handsome man in college. Are there any brothers in Zhonghai Pengda Cinema who go to the movies together? 】

[Will it be released on New Year’s Day? Then you can go and have a look. Anyway, there is nothing to do during the Chinese New Year. You stay at home and play with your mobile phone and you are always being urged to get married...]

[The trailer looks pretty good! Nowadays, Pleasant Goat's picture quality is so high-definition. I think back on the rough Flash animations in the past. I really don't know how I could continue to watch them at that time, hahaha! 】

The movie trailer is beautifully edited, full of emotion and passion, and instantly evokes the common memories of countless netizens.

Ever since, the topic of # watching the Pleasant Goat Movie # together took advantage of this wave of memories and the small price paid by Wanbao to rank first in the hot search list.

In the past, the Pleasant Goat movie was more about inciting parents. Only when parents nodded in agreement did the children have the opportunity to watch it.

no way!

At that time, Pleasant Goat's fans were basically primary school students, kindergarten children, or even junior high school students and high school students. Movie tickets worth dozens of yuan were still very expensive.

But it's different now.

After so many years, Pleasant Goat fans already have a certain financial strength. I dare not say that everyone has work savings, but at least dozens of dollars can be spent.

Under this premise, the group that movie trailers mainly incite, including the group that movie producers and distributors value most, is no longer parents, but the fans themselves.

This logic is not difficult to understand.

In the past, the main people who bought and paid for tickets were parents, that is, parents, so the movie was mainly promoted as a "family fun", with the purpose of making parents willing to buy tickets to watch the movie.

Nowadays, fans buy tickets by themselves, who needs to go through their parents?

So now, the promotion strategy of Pleasant Goat Movie is no longer about family fun, but about emotions and light-hearted fun.

By the way, there is one more important point.

Nowadays, many of the audiences who want to see Pleasant Movie are young couples. Not surprisingly, couples will account for a high proportion of movie theater audiences.

Therefore, Gu Miao and Guo Hongwei made some special adjustments to their publicity strategies for these young couples, trying to use marketing methods to dispel the concerns of couples about dating and watching "animated movies."

What happened to watching animated movies on a date?

Who said "Pleasant Goat and Big Big Wolf" has no love element? Isn’t the loyal love of Red Wolf and Gray Wolf worthy of learning from these young men and women?