My Animation Era

Long videos are really in a slump.

This is not to say that no one watches long videos now, but compared to the increasingly popular short videos, the conversion rate of long videos is indeed very low.

Short videos are so popular!

How popular is it? It’s so popular that even in the animation industry, some people have started specializing in instant noodles that only last 4-5 minutes, and have given up on standard TV animations that last more than 10 minutes.

This trend is difficult to evaluate.

In Gu Miao's view, Instant Noodles has the strengths and advantages of Instant Noodles. In the fast-paced era of fragmented entertainment per capita, Instant Noodles is indeed more in line with the audience's need to "watch and stop at any time."

But the Instant Noodles series also has a very fatal flaw, that is, limited by the length of each episode, the time for storytelling is greatly compressed, making it difficult to tell a more complete story.

Someone within Wanbao Animation also suggested to Gu Miao, hoping that the company would follow the current short video trend and make an instant noodle show with very short episodes and a focus on creative decompression.

But Gu Miao thought about it and refused.

The duration of the instant noodles series is too short, and most of them are unit dramas. One episode only lasts four or five minutes. Can it really tell a unit story with a beginning and an end?

I'm afraid it's difficult.

Wanbao has already reached the level of a leader in the field of standard-length animation. Now it only needs to consolidate its position. There is no need to take bold risks in new fields.

If you mess up, the loss of reputation cannot be compensated by money...

certainly!

Giving up making short video instant noodle animations does not mean that Wanbao will give up the advantages brought by short videos and promote its own animations.

At this time, Nan Dou Bei was already very influential.

Placing various gimmicky animated advertisements on these short video platforms has a very good effect. For example, the movie "The Golden Rooster" used this method for promotion.

…

Gu Miao's Spring Festival holiday is different from others. Others have a holiday in the 20th day of the twelfth lunar month and go to work on the first day of the first lunar month. He has a holiday on the fifth day of the first lunar month and does not resume work until after the Lantern Festival.

But it's not much different.

From the first day of the first lunar month to the fifteenth day of the first lunar month, the streets and alleys are lively every day, and the New Year atmosphere is not affected at all by the wave of resumption of work.

Maybe this has something to do with the fact that Jiangchuan is not an industrialized city and has a small floating population.

After resting at home for ten days, gaining almost 20 pounds in weight, and visiting popular attractions around Jiangchuan with his wife and children, Gu Miao's vacation came to an end.

New year, new atmosphere!

Gu Miao, who had just returned to the company, first took a look at the cumulative box office of "The Golden Rooster" and the growth in playback of the short film "New Year's Goods for Bears".

The former goes without saying.

With a cumulative box office of up to 1.93 billion yuan, it has firmly secured the No. 1 spot in this year's Spring Festival. It can even prepare in advance for a celebration banquet with a box office exceeding 2 billion yuan.

The 3 billion box office that Gu Miao casually mentioned is a bit difficult at present. After all, with the end of the Spring Festival holiday, the market continues to decline, and it is difficult for movies to achieve new box office breakthroughs.

"Not counting the extension keys, by the time it is released, there should be about 2.5 billion, right?"

Gu Miao suddenly smiled with satisfaction when she thought of this number.

Although it is a pity that it failed to break the 3 billion mark, considering the production cost of the movie "The Golden Rooster" and the performance of the previous movie in the Year of the Monkey, what is there to criticize about this result?

"On the other hand, "New Year's Goods" was a bit uncomfortable, and many viewers were turned away by the clarity problem in the early stage. Fortunately, the remedy was timely, and the growth in playback volume is pretty good..."

On the first day of its broadcast, "New Year's Goods" still struggled to reach around one million views. It was definitely an inconspicuous animation.

But with the strong promotion of Wanbao Video website and the tilt of various resources, the number of views soon exceeded 10 million, and now it has 56 million.

It has been so long since the number of views has not exceeded 100 million, mainly because it was not strong in the past and the subsequent growth has been so strong. It is only a matter of time before it exceeds 100 million.

Compared to playback volume.

What really impresses people about the special episode "New Year's Goods" is the 98% audience praise rate and the audience score of 9.9 points.

Although the animation has just become popular, not many people have rated it. Sooner or later, the praise rate and ratings will fall with the increase of the audience, but no matter how they fall, this is still an excellent animation with a score of 9.5 or above.

This is just great……

Originally, no one in Wanbao paid much attention to the "Bear Bears" special series except for Gu Miao. However, due to the emergence of two consecutive works with a score of 9.5 or above, it immediately attracted everyone's attention.

"What's the meaning?"

Hou Bin was the first to react. After seeing the performance of the two special episodes "Chinese New Year" and "New Year's Goods", he instantly thought of big movies.

"Judging from this situation, it seems that the big movies of the "Bear Bears" series are very exciting! The audience's enthusiasm and expectations are no less than that of the Pleasant Goat Zodiac series."

"Yes!"

Gu Miao nodded and said: "You can think of this through the two short films "New Year's Eve" and "New Year's Goods", there is indeed something."

What is the significance of the launch of the two Spring Festival short films in the "Bear Bears" series, namely "New Year" and "New Year Goods"?

Of course, it’s paving the way for subsequent big movies!

"Chinese New Year" became a huge hit after its broadcast and gained excellent reputation across the country. Fang Huaqiang and Fantawild, the producer of the original Bear Haunt, immediately gained confidence and confidence.

So a year later, the company immediately launched the first major theatrical film in the "Bear Bears" series, and it was also "The Bear" that many children would never forget!

It can be said……

Without the two short films "Chinese New Year" and "New Year's Goods" to test the water, Fantawild really wouldn't have the confidence to launch the Big Bear movie series.

As for what Hou Bin said, the audience's enthusiasm is no less than that of the Pleasant Goat Zodiac series...

Gu Miao just wanted to laugh after hearing this.

Not only is it no less than the Pleasant Goat Zodiac Series, it directly surpasses it! Most of the people watching Pleasant Goat’s zodiac series are fans, not so many passers-by.

However, no matter which movie it is, there are quite a lot of passers-by who go to watch the movie. On the contrary, there are not so many people who are fans of the own TV animation.

From this point alone, the Big Bear movie series is much better than the Pleasant Goat Zodiac series.

The Box Office Bear is not a name for nothing!

The most successful thing about Pleasant Goat is actually the TV animation, while the most successful thing about Pleasant Bear is the big movie. The TV animation is actually not as good as Pleasant Goat.

Even to put it a bit ugly.

There is very little overlap between the fan base of the Big Bear movie and the fan base of the TV animation. It can be said that they are not the same group of people.

Of course, that doesn't include the kids.

Whether it is TV animation or big movies, children have basically watched them all once, and only adults have a strange phenomenon of only watching movies but not TV.