My Side Job is a Trader

"I also want to try on the clothes you mentioned, and experience whether they are as good as you said."

Zhang Xindao: "The boss said that the clothes made of this special material seem to be wearing nothing on the body. They are very light, even lighter than the plain yarn Zen clothes unearthed from ancient tombs. What's more amazing is that, It is said that this kind of clothes is warm in winter and cool in summer, and can keep out the cold in winter and maintain body temperature. In summer, you won’t sweat and feel very cool.”

"real or fake?"

"I don't know if it's true or not. After all, the boss said it, and I haven't worn it."

Zhang Xin made an expression that I don't even know.

When he saw Zi, Zhang Xin patted Li Xueer to signal that it was time for her to practice, so the two took off their silk pajamas, sat face to face, and began to practice.

The next day, Zhang Miao found Zhang Xin and asked him how to create high-end luxury goods.

"Brother, I didn't sleep well last night, and I was always thinking about what you said at the dinner table.

In the past, I only thought that it was enough to open the store well. After hearing what you said yesterday, I found that I also had an impulse in my heart. Will you support me? "

"Of course, but if I succeed, how will my sister repay me? After all, siblings belong to siblings, and brothers will settle accounts clearly."

Zhang Miao rolled his eyes at him and said, "Smelly brother, you really are a big profiteer. I'll share your shares. That's okay, right?"

"You are not allowed to go back on your word!"

"No regrets. Now that you are also a shareholder of the company, can you contribute?"

Zhang Xin said: "Of course, in two days I will take advantage of my free time to write a specific business plan, and I will show it to you when the time comes, and implement it according to the plan, step by step, and it will be successful."

"Okay, then I'll wait. So what should I do at this stage? After all, I still sell clothes in my store."

Zhang Xin thought for a while and said, "This brand can be done first. When the time comes, as a sub-brand, it will also target the mid-to-low-end product line, but you must not lower the price any more, just maintain the current price."

Zhang Miao nodded, and Zhang Xin continued: "Sister, you'd better go to Jinling or Sucheng if you have time. You must know that in ancient times, Jinling was the seat of Zhizhifu, and all the things made were paid tribute to the royal family. Items, even if it has been more than a hundred years, there are still many good things among the people, especially some inheritors with traditional textile technology. The situation they are facing is not good at present. You can take this opportunity to recruit some people and let them pass on the skills Go on, these things may bring unexpected surprises."

Zhang Miao nodded in agreement. Anyone who could serve the royal family in ancient times represented a high level of skill. Today, it can be said that it is more than enough for luxury goods, and these skills can only be made manually at present, which is very suitable. The concept of artificial luxury goods, it can be said that there is only one brand to promote these luxury things to the world.

Of course, it's not that no one has thought of doing this, it's just that China didn't have such a big influence in the world before, and people generally believed in foreign things in the past, thinking that the moon abroad was rounder than domestic ones.

Now the opportunity has come, as China's national power is getting stronger and stronger, and its influence is also growing, accompanied by the cultural self-confidence of the younger generation is getting stronger and stronger, which is why more and more young people like to wear openly Traditional clothes, even if traditional clothes are very inconvenient, they like it.

So when Zhang Miao launched the improved traditional clothing, it became very popular. Now walking on the road, many people have become accustomed to wearing traditional clothing.

"Also, you must pay special attention to the quality of the clothes to ensure that the materials of the clothes are genuine. At present, you are in a critical period of brand building, and you must build a good reputation. This is the most important thing."

After quality control is done, the next step is publicity, and the publicity method cannot be used in the way of ordinary brands. It is best to find popular celebrities as endorsements.

However, this step is not needed for the time being, at least until the factory has a certain production capacity before it can pass the star publicity.

The most important thing now is to participate in some well-known fashion design competitions, which can be operated a little bit. Even if you don't get the first place, at least you still don't run in the top three. The key is to see how much you can pay.

Even Zhang Xin and Li Xueer can do publicity, such as attending some so-called high-end receptions, or Li Xueer will often have the opportunity to walk the red carpet in the future. These occasions are the best places for publicity.

With the status of Zhang Xin and Li Xueer, it is estimated that many famous ladies will inquire about Li Xueer's clothing at that time. As long as these celebrities are settled, the establishment of the brand is initially completed, and the next step is to start selling goods, and Since some are high-end routes, there can’t be too many stores. First-tier cities must have them, and the rest should be selected from second- and third-tier provincial capital cities. After all, luxury goods should not be too flooded, otherwise the brand will be discounted.

At breakfast, Zhang Miao ate breakfast while listening carefully, and then asked, "If someone takes the opportunity to pretend to be our brand, what should we do?"

"At the beginning, we can use the membership system, that is, only by becoming our members can we buy genuine products, and only members can buy the latest models.

In addition, if someone wants to become our member, he must be recommended by an old member in order to be eligible.

What is luxury? Its essence is that others have what we have, and others have what we have, so that we can highlight the advantages of the rich and satisfy their vanity. "

Zhang Miao and Li Xueer thought about it, and found that this is really the case. Isn't it that people pursue luxury goods to show their status and set off their own uniqueness?

If everyone can afford Hermes, Hermes will soon be abandoned, because it can no longer meet the needs of the rich, and the rich will naturally pursue other things that are difficult for ordinary people to obtain without hesitation. items to stand out from the crowd.

Now that he understands the true meaning of luxury goods, Zhang Miao has a direction in his mind. Simply put, it is only promoted among a few wealthy people, and at the same time, it must be promoted externally. In order to increase the difficulty of imitation, it is inevitable Some unique anti-counterfeiting marks will be used locally.

After Zhang Xin's guidance, Zhang Miao decided to go to the folks to find some powerful craftsmen, such as embroidering the brand LOGO with specific techniques on each piece of clothing.

After the next year, as in previous years, I will go to my natal family to visit relatives first, and then I will go to Hanyue’s hometown after visiting the relatives of my natal family.

Shen Xiansheng really went home this year, and Zhang Xin could clearly see that the smile on his aunt's face was much more than in previous years.

After introducing Li Xueer and the two babies, Shen Xiansheng pulled Zhang Xin aside, and whispered to him: "Cousin, thank you, my mother is obviously much happier now, and since I am the boss, my father is not Forcing me, my relatives also looked at me with admiration, thank you for your kindness.”

Zhang Xin said: "If you really want to thank me, please treat me to a meal. The grade can't be too bad."

"Okay! When the time comes, you can eat, drink, and have fun. Brother, I will show you what is heaven and earth."

"roll!"