My Strength Does Not Allow Me to Low-key

1898 The highly competitive high-end catering market

Opened a new book: The End of the World: My House Can Be Upgraded, Brothers Help Collect, Give Some Recommendations!

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Cyclamen has a great reputation, and they are not only dine-in.

There are also a lot of cooked food and semi-finished products for members to take home and enjoy with their families.

Their meals and cooked food are good, but there is a problem, and that is the price is really expensive.

After all, they focus on the high-end market.

But for ordinary people, it is really unaffordable to go to their store.

What Mr. Wan intends to do is differentiated operations, and develop some healthy foods specifically for low-end customers.

For example, the main product he plans to make is ham sausage.

After all, compared with canned food, this thing does not need tinplate packaging, which saves a lot of cost.

Of course, it can't be like Mouhui. It may not take a pig to make ham sausage for a year.

What we make is not ham sausage, but starch sausage, plus various additives.

What he intends to do is pure sausage.

Since we want to operate in a differentiated manner, we must achieve the ultimate.

Fifty percent turkey meat, plus a certain amount of pork and other meat, can make a very good pure sausage.

And the taste is much better than Mouhui's high-end pure meat sausage.

Most importantly, it can also focus on health, because there is a food research and development center made by famous chefs to provide technical support.

They can use a lot of more advanced technology and soft packaging.

In this way, you can put less of those preservatives, or even no preservatives.

There are actually many such ham sausages abroad, but very few in China.

After all, domestic consumers pay more attention to the price.

But that was all twenty years ago, and now even ordinary consumers know the concept of health.

Everyone wants to eat healthier food.

And Wan Gongzi's pure meat ham,

It was with this idea in mind.

Pure meat, one catty, no preservatives, the taste is not bad.

Divided into 200 grams, 300 grams, and 500 grams of different packages, and then offer different prices.

For many ordinary people, it may feel that the price is a little expensive.

But if you think about it, a catty of pork costs more than ten yuan.

But a 500-gram pure meat sausage is only twenty yuan.

You buy a catty of pork and go home, don't you cook it yourself with a lamp?

Add in the gas and electricity you spent, isn't it almost the same?

If you include your labor costs in it, you may spend more than the price of this pork sausage.

And you can't cook the taste of others!

The most important thing is that this pure meat sausage focuses on health.

No unnecessary additives and no preservatives.

The taste is not bad, and people also actively promote that if you eat the right amount, then it can just supplement the protein your body needs every day.

Think about it, those fitness meals, what kind of chicken breasts, how unpalatable they are boiled.

How can this be delicious?

There are also chicken balls, and the like is the same idea.

He even plans to withdraw some quick-frozen dumplings and instant noodles to meet market demand.

In the second half of last year, Mr. Wan has been doing business in this area.

After finishing those tasks, he put his thoughts on some higher-end ingredients.

This led to the eel rice that Xiao Feng was invited to eat today.

"Brother, tell me, what if I opened a restaurant specializing in eel rice in China?"

Young Master Wan tentatively asked Xiao Feng, Xiao Feng smiled.

"You can try this, but I don't know if it will work or not."

As soon as he heard it, he knew that Mr. Wan must have seen his cyclamen do it smoothly, and then he was also tempted.

After all, his cyclamen came from countless people who have analyzed this store since it exploded last year.

After analysis and analysis, the business model and philosophy of this store have been analyzed transparently and clearly.

In the industry, there are few secrets left.

So since Cyclamen became popular, there have been countless plagiarists.

After all, the domestic catering market is huge, and high-end catering is definitely a huge profiteering industry.

It's impossible for everyone to just watch the famous chef group make all the money!

With such a large market share, who wouldn't want a piece of it?

Is the Cyclamen mode difficult?

No! It is to find a good corner, then do high-end decoration, and finally find professional nutritionists and senior chefs to design recipes.

Then it's marketing at a high price...

Although everyone knows that they do not have the strength of the famous chef group, they can make the most trashy ingredients so high-end and delicious.

But other aspects can still be plagiarized!

We don't use turkey, we can use other high-end ingredients instead!

And although the cost of hiring a chef has increased, the ingredients used are also expensive.

But the problem is that the profits of high-end catering are also high!

As long as you can make dishes similar to cyclamen, you can make the same effect.

Let customers eat well, eat healthy, and eat to lose weight.

Isn't that the same as getting a piece of the high-end market?

So since last year, many kinds of high-end catering brands have suddenly appeared on the market.

And some of these high-end catering brands, like Cyclamen, intend to really manage this business well.

Others didn't intend to make money in catering at all, but planned to trick others into joining and earn money from franchisees.

There are even some, behind which are various venture capital institutions and large capitals.

Their purpose is to make the brand a listed company, and finally go public for arbitrage.

Anyway, since last year, this high-end catering field has been extremely lively.

All kinds of new brands can be said to emerge in endlessly, although several brands will fall almost every few days.

But at the same time, new brands will emerge every day.

Some people left crying, and some people also made a lot of money.

And how can Young Master Wan not be indifferent when he sees this situation?

Beginning this year, he asked his team to start researching this market.

Since becoming friends with Xiao Feng, he has learned a lot of business philosophy from Xiao Feng.

For example, if a company does well and is not short of money, it will resolutely not go public.

Fame is not important, what really matters is actual benefit.

And if you identify a field, you have to spend money to cultivate it, and sooner or later you will have results.

With the changes of the times and the disappearance of the demographic dividend of the previous generation, the business model of domestic business has changed.

Looking for opportunities to speculate everywhere as before, thinking about getting rich overnight all day long, will no longer appear.

Not only ordinary people will scold you, but the national level will not allow it.

In short, it is not impossible to get rich overnight, but it is impossible if you just rely on speculation.

The future belongs to the group of people who are familiar with the business field.

So since you want to be optimistic about the track of high-end catering, then you have to think carefully about how to make your own characteristics.

We must ensure differentiated operation with our peers!

After thinking about it, Mr. Wan was inspired by the eel rice he ate when he traveled to Japan at the beginning of the year.

To say that in Japan, eel rice is also a very high-end cuisine.

Because eel itself is very healthy, and in terms of nutritional value, it is really a food supplement.

It's just that because of the Japanese's preference, the eel population has begun to decline in a large area.

In other words, eels are almost eaten by the Japanese.

We are also a big eel breeding and exporting country, but a large number of eels produced every year are exported to Japan.

The world consumes about 130,000 tons of eels every year, and almost 70% of them are consumed by the Japanese.

Of the 100,000 tons consumed by the Japanese, almost 70% were imported from us.

However, the amount of eels consumed in our country every year is only a little over 1,000 tons.

On the one hand, it is because domestic consumers do not know enough about the nutritional value of eel.

On the other hand, it is because the price of eels in China is definitely not low.

Usually baked eels cost more than a hundred per eel.

As for the eel rice in the Japanese food store, there are only four pieces of eel on it, and the average is only two taels, but the price is more than thirty yuan.

How can ordinary people afford this stuff?

Even if the eel rice in the Japanese grocery store is affordable, the problem is that the four pieces of eel, a total of two taels, are not enough to fit between the teeth!

So Mr. Wan put his doctrine on opening a high-end restaurant that specializes in eel rice.

Just like the main meat product of Cyclamen is turkey products.

He wants to open a high-end restaurant, because he does not have the seasoning technology of cyclamen, nor does he have the technology to keep unpalatable meat.

Then start directly from the ingredients, and directly use high-end ingredients to attract customers.

As for why it is not difficult to hire a nutritionist and cooperate with the chef to make various nutritional packages.

Chefs are easy to find, and many nutritionists have graduated in China in recent years.

In particular, Bincheng Medical University has graduated many professional nutritionists in recent years.

The professional level of these nutrition majors is really good.

In the job market, it is very popular in various food factories, high-end restaurants, and fitness clubs.

Today, Mr. Wan invited Xiao Feng to dinner, on the one hand, he really hoped that Xiao Feng could help check it out.

Secondly, it was also a test for Xiao Feng. Whether his restaurant can be successfully opened really depends on Xiao Feng's face.

why?

Because of eels!

Why is eel so expensive?

Because the fish fry of this stuff, there is no way to raise them artificially.

It all depends on people catching eels on their way back to spawn, and after catching them, they sell them to specialized breeding enterprises for raising. ,

As for the eel farming factory, this is not a difficult task for Mr. Wan, and it can be built with a lot of money.

But the key point is that this fry is not easy to produce. In recent years, due to the decrease in the number of eels, the price of eel fry has become more and more expensive.

It used to be based on kilograms, but now it is sold in strips, and last year it was sold in strips.

The price of a single piece has already risen to 5-6 yuan.

However, it is said that the Pan-American Agricultural Development Company has mastered the key eel fry hatching technology...

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