My Strength Does Not Allow Me to Low-key

Two hundred and ten marketing methods

As the daughter of the owner of a large public relations company, Helen has been influenced by her mother since she was a child. She has even worked in her mother's company since she was in junior high school.

She deeply knows the importance of a good wine to the success of a banquet!

Western society, especially the upper class, has their own wine culture, which is different from the domestic wine table culture on the surface, but in fact it is similar in essence.

When domestic enterprises start business negotiations, many of them are finalized at the wine table. Everyone is used to sitting at the round table, drinking and eating, and talking about things, because many old-fashioned businessmen in China believe in the old saying that "a person is judged by the quality of wine." Product', so the domestic wine table culture has many unspoken rules.

In foreign countries, because they are used to cold meals, many business negotiations and pimping are done at receptions.

A large party, various social celebrities, holding a wine glass, wandering in different small circles, exchanging various business information, or getting to know friends in different circles through the introduction of various people, it is exactly this kind of communication, unknowingly Opportunities can be found, and even transactions can be completed. This is the Western-style wine table culture, or reception culture.

And what is similar to the domestic wine table culture is that people who participate in such banquets are often successful people and will demand good wine.

It's like when domestic companies discuss business at the wine table, most of them drink Moutai and Wuliangye, no matter how bad they are, they are good wines with a certain reputation. According to the difference of the restaurant, or the owner's preference, a variety of wines of different grades are provided.

Top-notch whiskey is generally indispensable, as well as various champagnes and red wine, and even various types of fruit wine. The biggest expense of every large-scale business reception abroad is the dazzling array of high-end drinks.

So Helen attaches great importance to Xiao Feng's otherworldly wines. She has tried all these wines, and the taste is unique. The most important thing is the rich taste. , can let you experience the rich taste of different levels, but when this wine enters the throat at the end, the rich taste of the layer will be fused together to form an indescribable and wonderful taste, such a unique wine , Helen, who has drunk all kinds of high, low and high-end western wines, can be said to have never experienced it.

Even the cocktails that originated in the United States and blended different drinks and beverage flavors did not bring such feelings to Helen. The feeling of these wines was natural, and definitely not artificial like cocktails. The taste of the modulation can be compared.

Therefore, Helen, who was born in a winemaking family since she was a child, is sure that if these wines are brought to the United States,

It will definitely become popular, and it will definitely be sought after by those so-called upper-class people. These wines will definitely create a tornado in the American wine industry, and this is the main reason why she values ​​Xiao Feng so much.

So much so that just now she has been thinking anxiously, if Xiao Feng does not agree to her exclusive agency of these wines and the distribution rights in the United States, what price should she pay to convince Xiao Feng.

Americans are very realistic in terms of interests. For example, even though Helen and Xiao Feng had such a romantic relationship, she would not just rely on this and take advantage of Xiao Feng for nothing.

While Helen was thinking about Xiao Feng, Xiao Feng was also thinking about Helen. He was judging whether Helen had the ability to make these drinks of him popular in the United States!

This little girl is very ambitious, and she actually wants to use her own wine to put up a signboard for their public relations company, but does she have any specific ideas, or means?

"That's really great, don't worry, Xiao, I will definitely let you have these wines..."

"Stop, stop, stop, Helen, I don't doubt your determination, but I want to hear more, if you have any specific ways to make my wine open the market in the United States."

Xiao Feng is also very straightforward. He doesn't doubt that his wine can become popular in the United States, but he still needs Helen to come up with real materials. Otherwise, he doesn't mind and finds other more powerful agents.

"Well, Xiao, you should know that my family has been making wine for generations. I have some contacts in the American wine industry. Several of my cousins ​​and uncles are all famous wine tasters in the United States. We often Publishing some articles on the Internet or in some wine magazines is still very influential in the United States. Give these wines to my agent, and I will talk to them..."

As soon as Helen said this, Xiao Feng understood. It was nothing more than finding some gunmen to hype up. This method has been tried and tested all over the world, especially some senior 'experts' who are well-known and well-known in the industry. The influence of these people is huge. It's no small matter, sometimes a word is often more effective than spending millions on advertising, especially in the alcohol industry.

"What's more, the governor of California is about to run for office recently. My public relations company has already undertaken a lot of 'business receptions', huh? You know... I will publish these soft articles at that time. Wine, introduce to these receptions, you also know who can participate in these receptions, based on the quality of your wine, I believe it will definitely impress them, as long as you release it a few more times, then The supply is limited, your drink, even if you don't want it, it's hard to get popular."

Xiao Feng was really taken aback by what Helen said. He thought she was just a female college student who had no experience in the world, but he didn't expect her to be so mature in thinking, and her business methods are not weak at all.

In such a short period of time, she has come up with so many promotional methods one by one. It will definitely not be easy for this girl to develop in the future.

Just like what she said about the "business reception" before the election, it's actually the candidates participating in the election canvassing votes for themselves, looking for places to invest, and those who can be invited to this kind of business reception can be said to be definitely the upper class in the United States The society is either rich or expensive, and Helen's idea of ​​directly pushing these wines in front of them can be said to be extraordinarily bold. You must know that such a business reception can be said to be very difficult for the choice of food and drinks. Very strict.

It must be worthy of the status and status of the participants, and the taste must not be bad, otherwise people will think that you have neglected him, and then you will still get votes and funds?

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