My Strength Does Not Allow Me to Low-key

"By the way, Xiaolin, during this period of time, I asked you to go for a run in Beijing, Puhai, Yangcheng, Pengcheng, Jinling, Sioux City, Rongcheng, Shuangqing, and Sanhan. Have you gone? "

Before, Xiao Feng just wanted to open some branches in Bincheng, and then join other regions directly, but he didn’t expect this celebrity chef to make so much money, and Bincheng is not the place with the strongest spending power in the country, the real spending power is strong The most important places are the above-mentioned economically active first-tier and new first-tier cities. These cities have a large population and their consumption power is not comparable to that of Bincheng.

Xiao Feng just sold out the diamonds and still has some money, 52 million U.S. dollars. According to the current exchange rate of about 6.7, it is about 350 million yuan. He spent 100 million yuan to buy the winery before, and he still has 250 million yuan. Wan is lying on his stomach in the bank.

Of course, the money can't just be in the bank for interest, he intends to invest it, so the nine cities mentioned above are the areas he is most optimistic about at present, in fact, there is another green city that Xiao Feng's ability is not bad, he can also consider, But thinking that Zhu's family is in Greentown, and they also want to join his celebrity chef production, Greentown simply doesn't open a direct store.

There is another advantage of opening direct-sale stores in the above-mentioned places, that is, you can build corresponding logistics distribution centers in the local area. In the future, your own ingredient packages will be shipped from Bincheng and sent to these direct-sale stores first. Warehouse, and then delivered by the direct sales store, so that on the one hand, it can face and monitor the market more effectively, and can make timely feedback according to the different tastes of people in various regions, and make adjustments to the taste of the ingredient package to cater to the needs of the local people. taste.

For example, people in Rongcheng and Shuangqing areas like spicy food, and people in Jinling, Sioux City, and Puhai areas like sweet food. These can be adjusted in time and delivered in batches. In addition, it can also avoid someone tampering with the ingredient package.

This is also what Xiao Feng thought of when discussing the company's future business strategy with Xiao Lin, Zhou Jing, Ka Jia and other senior executives.

Kajia monk Zhenye even developed a variety of cooking packages with different tastes for the tastes of people in different regions.

"Mr. Xiao, because Bincheng needs someone to sit in charge, and the decoration of the three new stores also needs someone to watch over them, so in those cities, I went separately with Sister Zhou. I went to Beijing, Jinling, Sioux City and San Han, Sister Zhou has a good understanding of southern cities, so she went to Yangcheng, Pengcheng, Rongcheng, Shuangqing, and Puhai. The address, we basically read the same. Among the four first-tier cities, Beijing, Puhai , Hepeng City has the best conditions, the foreign population is strong, and the masses are able to accept it. We suggest that in these three cities, each store should open two to three directly-operated stores. Because Yangcheng is relatively conservative, we can open one to test the water first. .”

Xiao Lin reported the situation to Xiao Feng, and then Zhou Jing continued.

"In Rongcheng and Shuangqing, there are many local catering companies, and the local people have special tastes. They especially like local hot pot and foreign cuisines, and their local competitiveness is not strong. We need to be cautious, so we also recommend opening one to test the waters in these two places. In addition, Jinling, Sioux City and Sanhan can also open two first. These three places also have a large number of foreign populations. , areas with relatively strong acceptance capacity.”

As soon as Xiao Feng heard what the two said, he knew that they really put their heart into it. He nodded, "Then, have you chosen the location for the new store?"

"Well, there are options. We visited a lot of places this time, especially the core business districts of these cities. To be honest, we are not worried about the taste. It’s just that the initial investment in this store may be relatively large.”

As the two talked, they showed Xiao Feng the photos and video materials of the addresses they had chosen in those cities, as well as the store area, quotations, etc.

Xiao Feng looked at it for a whole morning,

The places chosen by the two are almost all the core business districts with the most dense traffic in these cities. The economic environment has not been good in recent years. Even in such a prosperous business district, the turnover rate of stores is very fast. It is often the case that a store was still hyped three months ago, engaged in promotions, and opened a new store, but it closed three months later and changed owners.

So even in such a big city, it is not difficult to find a shop that suits your needs. Moreover, Xiao Feng told them this time that he did not plan to rent a house when he opened a directly-operated store in these big cities. I plan to buy all these houses.

On the one hand, it is because rents in such a big city are high. If you rent a house, most of the profits will be handed over to the landlord, which will lower the profit. . .

Or a competitor, if someone sees your business is good and threatens him, he will be a tyrant, simply contact the landlord to rent a house at a high price, and drive you away. It is not impossible for them to do something that hurts others.

So this time he decided to buy the store once and for all, but this is not a small investment. In these eight economically most dynamic areas of the country, he invested in buying stores, each with a standard of 200 square meters , his more than 200 million is really not enough!

According to Kobayashi Zezhou Jing's statistics, there are three directly-operated stores in Beijing, Puhai, and Pengcheng, which are nine directly-operated stores.

Fortunately, thanks to the impact of e-commerce and the random expansion of real estate in recent years, the prices of shops in these places are not as expensive as imagined.

In recent years, the rapid development of e-commerce, fast-paced urban life, and the country's suppression of public consumption have had a great impact on the traditional catering industry. In recent years, the real economy has been sluggish, and small and medium-sized catering companies, if they do not have their own unique skills, are also struggling in the market.

Therefore, the originally strong demand for shops has a large part of redundancy in these big cities, even in these top first-tier cities.

For example, in Beijing, there are many business districts with good geographical locations. The price of shops is about 50,000 to 81,000 square meters. Puhai and Pengcheng are relatively more expensive, and they are about 90,000 to 100,000 per square meter.

This price really exceeded Xiao Feng's expectations. Originally, he thought that the prices of shops in these cities would be very high. You must know that in the core areas of those cities, the price of commercial housing is easily more than 100,000 to 200,000 square meters. He really didn't expect that the price of the house would be cheaper than the price of a commercial house.

It was Xiaolin who explained to him later that he realized that, on the one hand, there are shopping malls built by large real estate developers in the main business districts of major cities, resulting in an increase in the area of ​​shops and too much supply.

Secondly, it is also because the state’s regulations on the use of shops are quite different from those of commercial houses. For example, the property rights are only for 40 years, and the transfer taxes are relatively high, and the electricity and water charges are also relatively expensive.

In the past, after buying a house, many people liked to buy shops and rent them out. In the past few years, the real estate industry advocated that one shop can support three generations, but now that the real economy is difficult, business is not easy to do, and there are too many shops, many people are not willing. Investing in shops, so now there is a saying that three generations support one shop. Now the investment market for shops is very cold.

This is also the main reason why the prices of shops in these big cities are unexpectedly low, but even though the prices are not high, if you want to rent, the rent is quite scary, so after all, it is better to buy the shops directly It's cheaper to come down.

Looking at the location of the shops chosen by Xiaolin and Zhou Jing, the prices are relatively cheap, and they are all in the transfer stage. The three stores in the capital are calculated at an average of 60,000 per square meter, and the three stores are 600 square meters, which requires about 36 million funds.

Three stores in Puhai, with an average of 90,000 per square meter, a total of 600 square meters, and three stores in Pengcheng, with an average of 100,000 per square meter, with a total of 600 square meters. This requires a capital investment of 54 million and 60 million. 150 million.

In addition, Jinling, Sioux City, and Sanhan need to invest in two each. The shops in Jinling are cheaper. The price they choose is about 30,000 per square meter, so the two shops in Jinling will cost about 12 million. Sioux City is similar, and it needs about 12 million, which is an investment of 24 million. The shops in Sanhan are relatively cheap, and the selected places are about 20,000 per square meter. The two shops need to invest a total of 8 million.

In addition, Yangcheng, Herongcheng, and Shuangqing need to open one each to test the water. The area of ​​shops in Yangcheng is slightly more expensive, and it costs about 10 million, while Rongcheng and Shuangqing only need to invest 4 million each. A city needs to invest 18 million.

Calculated in this way, their directly-operated stores basically cover all first-tier and new first-tier cities across the country. There are a total of 18 stores. Just buying a store requires a total investment of 200 million yuan.

Xiao Feng still has about 250 million funds in his hands. If the decoration of these 18 shops and the transfer tax and other expenses are included, the money in his hands is barely enough.

However, regarding funds, Xia Buddha is not worried. After all, he still has a lot of gold, silver and jewels he has robbed from other worlds and has not sold them. If he is short of money, selling a little will be enough.

But even so, he didn't think about selling these gold, silver and jewelry. After all, this is hard currency. If you really don't have enough money, you can consider going to the bank.

Now their celebrity chef is the guest of the bank, not to mention that he is about to hold a business promotion conference. Once the first business promotion conference is successful, the franchise fee collected from the whole country alone can be hundreds of millions. The money to buy a store is simply sprinkled with water.