My Strength Does Not Allow Me to Low-key

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Since everyone came over to give away the head, Xiao Feng certainly didn't mind killing him.

Pierre also knew well that this Xiao Feng was a black-hearted businessman, but he had no choice but to let this wine be the only one in his hands.

The matter of caviar pricing before made him fully prepared for this slaughter, but he also made up his mind that if he took the wine back, he could sell it at a high price. When he thought about it, he didn't care It's hard.

And Xiao Feng also crammed a lot of knowledge about the pricing of red wine before this, but the more he researched, the more he had a headache.

Most of the world's high-end red wine is produced in France, and the most expensive thing is Romanee-Conti. This wine only produces about 6,000 bottles a year, and the price of each bottle is about 100,000 yuan, like the one in the movie. Ten thousand, millions of red wines, that is purely YY. Of course, it does not rule out that some collection-level wines of special vintages are indeed worth that price, but they are very rare after all.

Lafite, which is well-known in China, is also the top product among red wines, but the price is also very different. Good years, such as 1982, can indeed buy a bottle of 10,000 to 10,000 to 10,000, but the vintage is relatively poor or relatively short. Yes, the price ranges from three thousand to seven or eight thousand.

Other brands of high-end red wine are similar, and although his red wine has a unique taste and is indeed delicious, if the price is too high, it may not be so easily accepted by foreigners.

After all, drinking and eating caviar is like eating caviar, and what you drink is a B grade. If you really say that this high-end red wine has more nutrients than ordinary red wine, or how much better it tastes, that's not necessarily true.

What people drink is the brand of this winery, and these wineries have a history of thousands of years, and some of them have a history of hundreds of years. They all have stories to tell about why the wine produced in which year is good and why it is expensive. .

And the high-end red wine is actually drinking this feeling, as well as the story of others!

Your winery has only been around for a year, even if your wine is delicious, but if you set the price of your wine at the same price as the winery products that have been produced for hundreds of years, it will be really difficult for consumers Accept it at once, even if Pierre's family is a gold-level seller of high-end wine, it's not easy for him to sell this.

So if you want to sell wine, you have to match the corresponding story! Otherwise, even if your wine is delicious, there are still many substitutes on the market.

"What's the price of my wine? Red wine is 5,000 yuan a bottle, and kumquat wine is a little more expensive, and it's also 6,000 yuan a bottle."

Pierre was not happy when he heard it: "What? So expensive? It's almost the same price as the 2015 wine recently launched by Chateau Lafite? Xiao, you just bought it from this chateau, even if your wine is in good condition. Drink, but you can’t set such a random price, can you?”

Seeing Pierre's angry expression, Xiao Feng chuckled, isn't it just telling a story? Who wouldn't!

"Pierre, although I just bought this winery, my wine also has a history and a story!"

"Oh? Then tell me and listen!"

Of course Pierre knew that this guy was going to talk nonsense, but he didn't care, he was still a good friend, not to mention that he was really optimistic about these two wines, and to be honest, he didn't think the wines were good. Pricing is high.

A bottle of 5,000 yuan is only 1,000 euros a bottle. This is indeed the price that high-end wine should have, but he really needs a story that can convince rich Europeans to pay for this wine. In fact, high-end wine, in addition to unique taste In addition, another very important selling point is the story and feelings.

If not, do you really think those rich guys are fools? Even if the wine is delicious, but you are a Huaguo brand, it is impossible for others to pay for Huaguo red wine without historical background!

It is very difficult to let the proud Europeans accept a Huaguo wine. Even if your wine is delicious, you have to have a historical background.

And even if you have historical background, your wine must be in line with other people's tastes, the two are indispensable.

If not, look at Maotai, there is a story, right? Do you have background? But why can't it be sold abroad? Can it only be sold to Chinese consumers in duty-free shops at the airport?

Isn't it because your taste is not to the appetite of Europeans!

But in the red wine world, the historical background is the feeling! B grid! And you have to drink it well to be successful!

Pierre is now very sure that the taste of these two wines is absolutely fine, but now he lacks a story to sell these two wines to high-end consumers in Europe!

"The Zhuangshi area where we are now has a history of planting grapes for thousands of years. Grapes were introduced to China from the Han Dynasty, and began to be planted on a large scale in the Tang Dynasty. The royal family in the Tang Dynasty was also famous for their love of red wine... "

In order to make up the story of the red wine, Xiao Feng really consulted a lot of classics, and he himself memorized the story for a long time, so he said it clearly and logically. Of course, what he said before is true.

And in order to match Xiao Feng's story, Pierre also pretended to listen with gusto. In fact, as a child of a wine-making family, how could Pierre not know the history of wine development in all countries in the world, even in Huaguo? I understand, he knows that what Xiao Feng said now is true, that is, the story after this, how to make it up depends on Xiao Feng's storytelling skills.

"... Later, during the reign of Emperor Kangxi of the Qing Dynasty, the emperor had various hobbies, one of which was wine. You also know that Kangxi is a pockmark, because he had smallpox when he was a child. At that time, doctors in Huaguo had nothing to do with smallpox. A good way is to rely on people’s physical fitness to resist. But at that time, there was a missionary from the West beside Kangxi, who offered red wine to Emperor Kangxi, saying that it was medicine, and it could cure smallpox. You also know that in that era In Europe, red wine was a good thing that only nobles could afford, and many European nobles at that time really regarded red as a panacea, thinking that it was a panacea tonic that could strengthen the body and cure all diseases. The imperial doctor can only treat a dead horse as a living horse doctor, so he let Kangxi drink red wine, but after drinking it, he recovered from his illness..."

Xiao Feng's story is actually an unofficial history after digging through the allusions. In his opinion, this story is very likely to be fabricated by later generations or even modern red wine merchants to promote red wine, but he It was necessary to speak boldly, and Pierre listened with great interest.

He doesn't care if the story is true or not, he only thinks it's bragging, but the bigger the bragging, the better, and the more it can be linked to historical celebrities, the better.

"Later, Emperor Kangxi became obsessed with red wine. He not only drank it himself, but also let the concubines in the harem drink it together. He also specially asked the missionary to lead a group of people to brew red wine. Later, some officials began to grow grapes to make wine in order to flatter them. , and the best among them was General Yongqi of Shengjing General's Mansion in his hometown, who planted grapes in this Zhuangshi area and successfully brewed wine, which won the favor of Kangxi, and even changed Shengjing to Fengtian later. , and the wine produced in this village has always been a tribute to the imperial court of the Qing Dynasty during the Kangxi period. The taste of the wine is different from Western red wine due to the brewing process and process, but the taste is better. Even Kangxi’s 60th birthday At that time, this red wine was compared to human colostrum. After the death of Emperor Kangxi, not many of his descendants liked this red wine, and the craftsmanship and process of this red wine in Zhuangshi gradually declined. After all, red wine also It is not affordable for ordinary people, so the craftsmanship of red wine here is gradually lost..."

When Xiao Feng told this story, he felt a little embarrassed. Fortunately, it was a story prepared to fool the foreign devils. If some domestic historians knew about it, he would have to spit all his shit out.

But Pierre listened with gusto. He doesn’t care if your story is true or not. Anyway, the louder the bragging, the better. How many of those wealthy Europeans know the history of China? It may be full of loopholes, but it is enough to get the European district to fool the rich Europeans.

Moreover, it would be the best to have a relationship with the emperors in the history of Huaguo, and that would be B-worthy!

"Although the craftsmanship of paying tribute to imperial wine was lost, the habit of brewing red wine in this Zhuangshi area has been preserved. Later, after the reopening, red wine stir-fry gradually rose in the country. Many people here began to brew red wine again and sold it to domestic and foreign customers. The red wine merchant sells it as an OEM. And the previous owner of this winery did this, but he was lucky. When the winery upgraded its technology a few years ago, it dug out a few old wine barrels from the Qing Dynasty, and the tributes were stored in them. The imperial wine, bought in the underground wine cellar for hundreds of years, the taste of the wine is absolutely amazing. Many big bosses spent a lot of money and wanted to buy it, but he didn't buy it. Afterwards, he has been thinking about restoring the craftsmanship of brewing imperial wine back then. It's a pity He spent a lot of money but failed, and later he failed to invest in other businesses, so I took over the place, and I used the wine from that year as a wine introduction, which made the two fine wines you drink today. So you said that I It is irresponsible for wine to have no historical background.”

Xiao Feng made up such a story. Although he was a little flustered at first, it became more natural as time went on. Anyway, there are many such things in the mall. How many people are telling stories, but in the end, those who believe Doesn't the more it becomes a feeling?

Zhu Ziqi on the other side was dumbfounded, she didn't know whether Xiao Feng's story was true or not.

'Crack, crack, crack. . . '

On the contrary, Pierre gave Xiao Feng applause after hearing the story.

"Xiao, please forgive my previous presumptuousness. I really didn't expect your winery to have such a history. In this case, I can accept the price of your wine."

. m.