My Strength Does Not Allow Me to Low-key

Opened a new book "Synthetic Superstar" and asked book friends to collect and recommend it! Can you give me some recommendation votes for Ant's new book? Ants would like to thank you all!

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The Yue Sai, Ding Jiayi, and some other domestic brands were originally sold in China.

However, those leading parties first bought the media and hyped that these big foreign brands are sharp enough to land in the Chinese market, which will cause a crushing trend on domestic cosmetics.

At the same time, relying on foreign capital and wealth, the upstream and downstream enterprises of these domestic brands are suppressed in China, which has caused difficulties in the operation of these domestic brands, and finally led to difficulties in the revenue of these domestic brands.

After that, it was these leading parties who led the way to negotiate with these domestic brands, and the domestic brands that were suppressed all the way by these big foreign brands were basically operating in difficulties at this time and their confidence was shaken.

As a result, most of them follow the trend and sell their brands to these international big names.

And these big French brands, the first thing after taking over these domestic brands is to abolish the production capacity of these domestic brands and let these domestic brands disappear from the domestic market.

After more than ten years of continuous operation in this way, in the domestic market, the real domestic brand cosmetics is already hard to find. Even a treasure that was once the pride of the Chinese in the early years has now become a sub-brand of a big foreign brand.

This is the most commonly used routine of these international big-name cosmetics, and it is also a routine that is never profitable.

But now Guy has asked such a sharp question, and he still uses this trick to deal with the ninth laboratory, okay?

I'm afraid it's not so good!

First of all, the sales of this company are so good, and they are certainly not bad for money.

Secondly, this company has its own unique skills. The small-molecule collagen of others can be said to be the coveted baby of many cosmetic industry bigwigs here.

It is basically impossible to suppress their upstream and downstream.

Then you said to take the money for mergers and acquisitions, hehe, are they stupid? Will you let you invest in shares?

Furthermore, if this company is really short of money, as long as you call it high, there will be countless banks, and venture capitalists running to send them money, so they are not short of money at all!

No matter how bad, even if they want to sell, is it possible that L'Oreal can still grab those American companies? Estee Lauder is not much worse than you, and if you talk about money, the American guy is always rich.

Besides, are Chinese people worse than you in money? Now it's the wealthy natives in China, pick one out at random, who is not thicker than the big guys in France?

Therefore, it is impossible to use the previous routine to deal with this Chinese company.

Guy's words were like a basin of cold water, making everyone present to quiet down.

Indeed, in accordance with China's current national strength, they want to run rampant in China as they did decades ago and use money to open the way. That is basically impossible.

"Then what should we do? Just watch them and grab our market share like this? In Western Europe alone, there are only 20 Laura boutiques, and they have achieved such monthly sales. If they We have opened up sales channels throughout Europe, what should we do?"

Avène’s Alvaro said with an urn, and Chanel’s Allen on the other side was even more anxious. In Europe, they also specialize in perfume and cosmetics markets. L'Oreal is the boss, but it's different in China.

Relying on the fame that he has accumulated in the luxury goods field for many years, Chanel has made a lot of money by selling other cosmetics in addition to perfume in China.

"Forget Europe, what can we do in China? There can provide us with more than tens of billions of profits every year!"

Allen’s words silenced all the bigwigs present. Yes, the Chinese market is currently the best and most important market in the world. Even the U.S. and European markets are not as important as this market.

Guy's face was even more sinking at this time, because Allen said that he was on the point. In fact, it was L'Oreal who was most worried about losing the Chinese market.

Because L’Oréal’s global sales last year were only seven billion euros, and the Chinese market alone contributed more than two billion euros, accounting for one-third of their total sales.

At this time, Avène’s Alvaro’s mood was almost exactly the same as Gay, even worse than Gay. Avène’s annual sales were only 1.8 billion euros, and the Chinese market contributed half.

Just as bad as their mood is Dior’s Frank, who can sell more than 300 billion cosmetics in China every year.

Now with this ninth laboratory to disrupt the situation, their market share in China seems bound to be unretainable.

The pricing of the Ninth Lab’s products is even more hateful. In Europe and other places, the prices of this company’s products are more expensive than everyone’s pricing. To be honest, although everyone feels a little uncomfortable, they can still accept it.

After all, they are expensive, and they have formed a reasonable price difference range with other cosmetics companies, which also leaves most consumers a range of choices.

Although the sales volume of the Ninth Laboratory has been very hot recently, all the big guys present think that this situation is not sustainable. It is only because their new products are on the market and everyone is curious about their products, so they will buy.

But in the future, once a long period of time, they still have such a price, there will definitely be many consumers who choose alternatives from other cosmetics companies.

After all, this company's cosmetics are too expensive, even more expensive than some of the big brands under L'Oreal, and consumers are the most realistic, after all, they have to bend over to their wallets.

But the **** thing is, this cosmetics company sells expensively in Europe, but it sells so cheaply in China. The price is at least two tiers cheaper than in Europe.

This is too much!

In this way, the price of this company's cosmetics in China is basically the same as those of French big-name cosmetics.

The effect is better than you, and the price is similar to yours. Those Chinese consumers will choose your French cosmetics unless they have a problem with their brains.

After doing this, it won’t be long before the Ninth Laboratory will take away their French cosmetics’ market share in China.

The atmosphere in the tasting room has almost become a stagnant state, and everyone's mood is particularly heavy.

"What should I do? Are prices going to be reduced in China?"

A representative of a cosmetics company said in a low voice. At this time, Allen of Chanel turned his head and glanced at him, then sneered.

"What else? If you don't lower the price, then everyone won't have to do it in the future."

Allen’s words are practical, but everyone feels that their hearts are dripping blood. If they don’t bargain, they will be dead, but when they think of lowering prices and giving benefits to those Chinese consumers, they are also dripping blood.

This is the most hateful thing about this group of foreign grandchildren. Except for a few of these so-called high-end brand cosmetics, which do have special effects, other products are actually ordinary daily-market products in Europe.

Pricing is also the price of ordinary commodities. A bottle is more than ten Euros, or tens of Euros. Compared to the wages of local people, it is actually not expensive.

But as soon as I got it in China, I went through layers of packaging, and it was transformed into a luxury item. In Europe, cosmetics worth more than a dozen euros would cost a few hundred yuan in China, which is more than 20 times that.

In Europe, a lipstick for a few dollars, when you arrive in China, you have to buy a few hundred dollars, which also increases the price of somersaults.

However, there are many consumers in China, who are stupid and rich. For these foreign goods, the more expensive they are, the more they like it.

The more expensive these foreign cosmetics are, the fewer people can afford them. When they sell them, they can enjoy the sense of superiority.

This is the irrationality of Chinese female consumers, and their attitude towards luxury goods is a virtue. It is precisely because of their irrational and competitive consumers that these European cosmetics and luxury goods exist. Brands are becoming less and less of Chinese people.

Now that the Ninth Laboratory has appeared, these French cosmetics companies have to adjust their future business plans ~www.wuxiahere.com~ without cutting prices, which seems to be impossible.

"Yesterday, the boss behind the Ninth Lab wanted to leave, but was stopped by me. I think we should meet him."

Guy took a sip of his cigar, puffed out a smoke ring, and said.

As soon as he said this, all the bigwigs who were doing it were immediately shocked.

"What, the other person is in France?"

"What you said is true?"

"This **** has always been hiding under our noses."

"Guy, tell us, what kind of person is he?"

The big guys present, and the representatives of various companies were not calm at once, the boss behind the ninth laboratory! This guy is really mysterious enough to hide in France silently.

"Okay, what I said is true. I have made an appointment with him. I will meet him here tomorrow. If any of you want to come, please come directly! But what I want to say is, this meeting, our position We must be unified, we must form a united front. We must make our demands with him."

At this time, Guy finally showed the momentum of his eldest brother, and the big bosses and representatives of other companies were still a little messy at this time, so they didn't express their opinions.

But the grumpy Frank was more clear-headed: "Guy, what is your appeal?"

"I think he should provide us with their small-molecule collagen base fluid. We need this product. Without this, we would all die sooner or later!"

Guy crushed the cigar in his hand severely in the crystal ashtray in front of him.

And this time, everyone did not object to his words. Although these companies have their own unique skills in their hands, their understanding of small-molecule collagen is unified.

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