My Strength Does Not Allow Me to Low-key

Xia Hongtao has been in celebrity chef manufacturing for some time, and since this time, he has been studying this domestic fast food chain enterprise that has risen like a comet.

After studying for so long, he finally understood the core business model of this fast food chain!

The celebrity chef group can be so successful, naturally because of their ability to create profits!

And they can harvest profits more easily than other fast food restaurants of the same type, naturally because of their strong market competitiveness!

And where does this company's strong market competitiveness come from? This is the key to Xia Hongtao's research!

After a few months, he finally understood that the source of the company's core competitiveness is mainly divided into several levels.

The highest level is definitely the exclusive agency of the ‘secret ingredient package’. It is this ‘secret ingredient package’ that gives the celebrity chef the unique taste of fast food.

And this unique taste ensures the customer viscosity of this store. This is one of the sources of such strong competitiveness in the market for famous chefs to make fast food.

The second important source of profit for celebrity chefs is the supply channel of ‘Belarusian beef’. This unique supply channel ensures that Pearl Manufacturing can always get beef at a much lower price than the market.

Let the fast food products made by celebrity chefs guarantee both taste and low cost, and the boss is also a ruthless man, who does not pursue high profits, and still guarantees the characteristics of the fast food produced by himself at the same price as other similar fast food in the market.

This seems to reduce the profits of fast-food restaurants, but it is what financial expert Xia Hongtao admires most.

Why are the open market supermarkets in the United States so popular? Because they are willing to give profits to consumers and ensure that the quality of the products in their supermarkets are high and low prices, they have made it clear that each product only earns the lowest profit, and the gross profit margin is only 11% in one year, which is much lower than Wal-Mart. Twenty-five percent of that.

The net profit margin of sales of goods is only 1% to 7%!

With such a low profit margin, how did this market opener survive? So many employees have to support, and shareholders are philanthropists, so don’t they make money?

If you count this way, then you are wrong. The bulk of people’s profits are in membership fees and service fees. It is through this business behavior that benefits consumers that they can ensure strong customer loyalty and Viscosity, a steady stream of membership fees.

Even with earning other service fees, this is where they are smart, and it is with this business model that they can crush other competitors.

The same is true for Xiao Feng's business strategy. On the one hand, he can get low-priced beef overseas, but he sets the price of a set meal that is similar to that of other peers.

However, it is guaranteed that the main beef series set by famous chefs will always have more beef than other peers. For example, the beef rice of a certain wild family only contains one or two beef, but famous chefs dare to put two or two. .

He did not pursue high profits, and it is precisely this mode of giving profits to consumers that made celebrity chefs have a super attractiveness to ordinary people.

And their unique food tastes can guarantee their new attraction to mid- to high-end consumers. This two-pronged approach will give this fast food restaurant a strong customer stickiness.

This is how the reputation of high quality and low price is formed. The super customer viscosity guarantees this fast food chain's super competitiveness in the market.

At the same time, it also guarantees its attractiveness to potential franchisees who wish to join.

In the eyes of outsiders, the development of celebrity chef manufacturing is so prosperous, then this fast food chain brand must be the core asset of the celebrity chef group.

In fact, only after understanding their internal company structure can they understand that this ingredient package factory is the key.

Celebrity chefs make fast food restaurants are guns, and ingredient package factories are bullets. These two independent enterprises complement each other.

Celebrity chefs manufacturing fast food restaurants cannot have ingredients factories, while ingredients package factories can have no fast food restaurants, even if in the future the famous chefs manufacturing fast food restaurants are acquired by other companies.

But as long as the boss has these ingredient pack factories in his hands, he will soon be able to make a comeback and quickly create another fast food brand.

Of course, the premise is that the boss still has a firm grasp of the supply channels of ‘Belarusian beef’ and the exclusive agent of the ‘secret ingredient package’.

Now that the celebrity chef manufacturing business is so hot, not to mention the future development prospects. As long as people with a bit of business acumen can see, this company definitely has the potential to become an internationally renowned chain.

The templates for future growth are Golden Arches and Kaifeng dishes!

Huaguo’s future Golden Arches and Kaifeng dishes, as long as such slogans are shouted out, can cause a boil in the capital market.

Now I don’t know how much capital is staring at this company. Recently, his Xia Hongtao has received a lot of calls from friends in the capital market. The purpose is to inquire about the manufacturing situation of the chef without exception.

Yingyue International was an example before. Although they were repulsed, more capital will surely come out in the future, and their strength will definitely be stronger than Yingyue International.

No one knows what will happen in the future, so the boss has cut the assets at this time, which is definitely a rainy day.

This is obviously throwing the celebrity chef-made fast food chain as a target to attract the attention of outside capital.

And the real core, such as the ingredient package factory, the supply channel of ‘Belarusian beef’, and the exclusive agency rights of the ‘secret ingredient package’, these cores are still firmly in his hands.

In this way, in the future, even if celebrity chef manufacturing is thrown out and listed, even if the boss only holds the lowest equity, he will have the right to demand different rights in the same stock.

The boss is obviously preparing for the company's future listing!

Moreover, the company's future listing will definitely be allocated in AB shares. Even if the boss does not have too many shares in his hands, he can still control the company absolutely.

Hey, who would dare to object by then? If you dare to object, the boss can start anew every minute.

This configuration is the most reasonable, which not only allows the boss to firmly control the company, but also meets the needs of foreign capital to chase profits.

In this way, it is possible to avoid fearless disputes and waste of resources in order to fight for control of the company.

After all, if a company develops to a certain scale in the future, it is impossible to eat alone all the time. Although you don't need foreign capital, you are in a complex business environment like China.

An ally is a necessary partner for a successful businessman and enterprise, otherwise all kinds of bright guns and arrows from the business community will be enough for you to drink a pot.

With allies, you can not only expand business channels, but also provide you with continued resources in all aspects to resist the unknown risks.

This is the main reason why many companies are clearly operating well and do not need external funds at all, but ultimately choose to go public.

Xia Hongtao admired Xiao Feng even more when he was less than 30 years old, with such a big family business and still thinking so far.

Now he has jumped out of the thinking category of a business operator, but has risen to the height of a capital player.

And this is just a celebrity chef group. The boss has another gold sucking weapon in his hand, the ninth laboratory!

That company is a company with a better future than celebrity chefs. Whenever he thinks that he is also serving as the vice president of finance and the director of operations of that company, Xia Hongtao feels a little frustrated.

"Well, there is another important thing, that is the adjustment of salary. Everyone is in a new position, this salary must be adjusted..."

The company is no longer the original grass-roots team, and now it earns millions of profits every day. It would be a bit too much to give these directors a salary of 10,000 yuan a month.

What's more, Xiao Feng is often in a state of throwing hands away as a big shopkeeper. If he wants these senior executives to work with peace of mind when he is away, it is necessary to raise his salary.

Katja and Zhu Ziqi may not care about the money, but others like Xiaolin, Zhou Jing, Tian Qing, Shang Zhenye, and Xia Hongtao definitely do.

Everyone’s salary is doubled, and not doubled, but tripled.

It seems that it cannot be compared with the directors of big companies in first-tier cities ~www.wuxiahere.com~ but with the bonus at the end of the year, it must be over one million.

The most important thing is that Xiao Feng also announced the equity incentive mechanism.

He will take out 5% of the equity and distribute it to several senior executives in the form of dry shares. Although it seems stingy, each person is still less than 1%, but this is no longer a problem.

They all know that everyone can lack this company, but Xiao Feng alone is indispensable, because almost all of the company's core competitiveness comes from him.

So people have allocated 5 percent, and everyone is very grateful, not to mention that 5 percent is already a lot, and it is possible to allocate tens of millions every year for a good job.

Of course, this is a dry stock, which means that if you leave your job or change jobs in the future, you must hand it over.

And even if the company goes public in the future, this part of the shares cannot be resold at will. Even if they are sold, they must first be approved by Xiao Feng.

Another 5% will be allocated as incentives for other high-level and middle-level contributions in the future.

Ten percent was taken out in one breath, which seemed to be very small, but in fact they all understood that Xiao Feng was already very generous.

Xiao Feng knew better that if he wanted a horse to run fast, he couldn't keep the horse from eating grass.

He is often away from the company himself, and the main operation of the company relies on these people. You earn billions a year, but you give them one million. Over time, do you think they can balance their hearts?

At that time, even if you are not satisfied with their work, you can change people, but the new ones are reliable? Don't you need to break in? If you are not satisfied and leave, don’t you want to hire people often?

So it's better to tie these people to a chariot, and the premise is that they eat meat and have to let others drink soup! A boss must know how to make choices, and only if there is sacrifice, can there be gains!

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