My Strength Does Not Allow Me to Low-key

Five hundred and eighty fifth marketing strategy

"Don't keep trying to separate cosmetics and health care products. After all, they are all products under the Ninth Laboratory! Don't limit the functions of Ninth Laboratory. This company, we position it as a high-tech enterprise , can not only study cosmetics, but also health care products?"

Xiao Feng said, when He Xiaojun heard Xiao Feng's suggestion, he slapped his thigh suddenly.

"Yeah, how could I forget this one!"

After all, he is still good at scientific research, and he is really not very proficient in the business field.

Even Xia Hongtao didn't think of this, they originally wanted to separate this health care product from the cosmetics of the Ninth Laboratory.

After all, a cosmetic and a health product are too far apart.

And He Xiaojun has always wanted to distinguish the cosmetics and health care products of the Ninth Laboratory before, but now thinking about it, it is completely unnecessary!

Our Ninth Laboratory itself is a high-tech enterprise. The products we launch do not necessarily have to be limited to a certain industry!

What Xiao Feng meant was to launch a variety of cross-border products, and if all of them were high-quality products, it would naturally prove the gold content of the Ninth Laboratory's signboard.

That's a great idea!

To put it bluntly, it is to make reasonable use of the high-tech and high-tech signboards that cosmetics have helped the Ninth Laboratory to set up.

,

Don't always limit the Ninth Lab to a cosmetics company, they are actually a high-tech company!

If you want to understand this point, then opening the market is easy to operate.

Take Michelin, for example, it started out as a tire maker, but because the boss loves food, he went to do food tasting, and finally came up with a ranking of Michelin restaurants.

Now when people mention Michelin, they can think of not only the company's tires, but also the food tasting produced by this company.

And now Xiao Feng's meaning is almost the same, that is, don't limit the future of the Ninth Laboratory to a certain field.

His suggestion made He Xiaojun, who was still struggling with how to promote health products, seem to have opened up the two veins of Ren and Du.

"I understand. Xia Hongtao and the others have just signed an advertising endorsement contract with the actress you recommended. That actress seems to be quite famous in China, so we might as well let her advertise. A wave."

"That's right, with such resources, it is natural to use them rationally."

The female celebrity recommended by Mr. Wan is gaining momentum. Recently, she has frequently appeared on the hot search list. Such resources are not fully utilized, but I’m sorry, they pay this female celebrity millions of endorsement fees every year. .

Unlike those international big-name stars, who earn tens of millions a year in endorsement fees, the Ninth Lab is very strong in this regard. If you want to endorse, you must accept the endorsement fee standard of the Ninth Lab.

If you don't want to, then go to each side of the road, who made them so strong in the market!

In fact, based on the quality and effect of their cosmetics, there is no need to recruit endorsements at all. Just relying on word of mouth, they can guarantee the popularity of the ninth laboratory's cosmetics in the market.

"By the way, what are you going to name this health product?"

Xiao Feng asked He Xiaojun again, and He Xiaojun scratched his head and smiled awkwardly: "Mr. Xiao, you also know that we are good at scientific research, but we are really not good at marketing. How about calling Huichundan?" ?”

'puff'!

Xiao Feng just took a sip of liquor, when he heard the name, he spit it out. ,

"Rejuvenation Pill? I think it's better to call it Dali Pill!"

He Xiaojun and his fellows really have a strange brain circuit. They can think of such a name full of counterfeit medicine and such a good health product.

"Then what do you call it?"

"Well, have you read the news about which elixir Li Chaoren and the others invested in recently?"

Recently, the company founded by Li Chaoren and a team led by Professor Haval invested by many wealthy Americans,

It is said to have found an anti-aging coenzyme.

It is said that the team has mastered the technology of synthesizing this coenzyme, and the key to this coenzyme is to promote the secretion of growth hormone in adult humans.

In this way, the metabolic rate of people in adolescence can be restored, thereby delaying aging, and using cell renewal iterations and readjusting endocrine to fight against many diseases.

Anyway, the theory is perfect, and various media are singing their praises. In the end, they also said that if this medicine is developed, the human life span can be extended to 150 years old, etc. Anyway, what they say is miraculous.

"Of course I heard that, we also held a special discussion meeting, and finally came to the conclusion that the theory that this coenzyme promotes the secretion of growth hormone in humans is correct, but whether it can be realized in detail depends on the current technology. It’s easy to say, even if they can really extract this coenzyme, it will take at least several decades of market testing.”

"Haha, then don't worry about it. In my opinion, it's just speculation before their new round of financing. But their actions have provided us with an idea. That is, our health products must not So LOW. We need to give our health care products a tall name, full of scientific atmosphere, so that ordinary people will feel, wow! This thing sounds very tall, so that it can be sold well.”

When He Xiaojun heard this, he felt that Xiao Feng's idea really made people speechless. After all, your name nicotinamide mononucleotide sounds much taller than your name Rejuvenation Pill.

Today's ordinary people have gone through nine years of compulsory education, and have a basic understanding of science. The Huichundan method is no longer applicable.

"I think we might as well use our K-alpha active factor as the hype hotspot. After all, we only announced the small molecule collagen solution before, and this miraculous active factor has not been released yet! We might as well use this carrier as the Hot spots, combined with small molecule collagen to hype, for example, we named our collagen, which can be directly taken orally and absorbed by the human body, as Alpha Active Protein. Explain the scientific principle of our product to everyone, so that we can also win More consumer confidence."

He Xiaojun agreed with Xiao Feng's statement, and he nodded: "Why don't we just call it Alpha Protein Capsule?"

"Well, this name sounds higher and higher, so it's decided."

After discussing the marketing routine of the Ninth Laboratory's health care products in the future, Xiao Feng and He Xiaojun began to discuss other future scientific research directions of the company.

In the product library of the Ninth Laboratory, cosmetics are already famous all over the world, and Alpha Active Protein Capsules, which have the effect of delaying aging, will be released soon.

The medicine for burns and scalds is basically done. Recently, Yang Xin and Jiang Gaofeng have also researched a series of products for various burns and scalds, enriching the product line.

In addition, the cosmetic fillers they developed have basically been prepared. At present, some patients who need plastic surgery after burns have undergone related operations, and the feedback is quite good.

The research and development of these products has been completed, and the next step is naturally the research and development topic in the future. Xiao Feng also needs to find out. He has given the Ninth Laboratory more than 200 million yuan, so he must know where the money is spent.

"By the way, what did those two guys say they were going to do with albumin last time? How's the research going?"

"Oh, now we have entered a critical stage and found a suitable theory. This time it is the K-alpha active factor that plays a major role. Use a conversion technology to convert collagen into that kind of human albumin, and then improve Activity, greatly increasing the carrying capacity, increasing the circulation speed in the human body, and has been able to accelerate detoxification and transport nutrition. This topic has just entered the middle stage, and it may take a while, and the cost of money is quite severe."

He Xiaojun took a peek at Xiao Feng as he spoke, Xiao Feng nodded, doing scientific research will naturally cost money, but if it can be done, it will be a good thing.

The albumin currently on the market is generally extracted from human blood or cow blood. The price is very expensive, but it is indispensable for many patients.

If it can be done, then this is a blue ocean market.

Anyway, he is not short of money, so let those two let go and do it.

Seeing that Xiao Feng was not angry, He Xiaojun felt relieved. Originally, he was worried that Xiao Feng would be angry because of Yang Xin and Jiang Gaofeng's spending money on scientific research.

"Also, Mr. He's budget has been raised recently. It is said that he has made a new breakthrough."

"Oh? Has an artificial heart been made?"

"Uh... no, the last time I talked to him, he said that it was because a new drug was recently extracted from a snake venom, which is said to be very effective in treating blood clots, narrowing of blood vessels and other diseases."

"oh, I see!"

Xiao Feng laughed aloud when he heard this, the feeling was the snake venom he brought back last time, He Fangzhou must have discovered something from the snake venom.

It seems that if I have time recently, I really need to go there to see what he has been tinkering with recently.

Just when Xiao Feng was about to ask He Xiaojun what else he knew about He Fangzhou's research, suddenly their phones rang at the same time.

When Xiao Feng picked up the phone, he heard Xia Hongtao's anxious voice: "Hey, the boss is not well, the ninth laboratory has been stolen."

"what?"

He Xiaojun, who was sitting across from him, jumped up suddenly, obviously he also got the news, obviously he was very furious when he got the news.

"Already, the security has been strengthened, how can it be stolen? What about the company's security? What about the park's security? Didn't you notice it at all before?"

He Xiaojun asked loudly almost like a roar.

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