My Strength Does Not Allow Me to Low-key

I wish everyone a happy Spring Festival and good health! Good luck, all the best!

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Like the investment promotion manual I saw last time, the investment promotion fee is still placed in the third part, and a table is also listed as last time!

The form clearly stipulates the area of ​​the store, and also divides the different requirements of the first-, second-, third-, and fourth-tier cities.

The store area requirements are the same as last time. The minimum store area requirement in first-tier cities is 400 square meters, the minimum requirement in second-tier cities is 300 square meters, the minimum requirement in third-tier cities is 250 square meters, and the minimum requirement in fourth-tier cities is 200 square meters.

Then there are training fees, initial raw material costs, advertising costs, decoration costs, opening costs, staff salaries, working capital, including rent, and other miscellaneous fixed costs.

This part has not changed from last time, and it is still quite authentic.

But when they saw the authorization fee below, Guan Jinghe and Ah Fei were not calm anymore!

The last time I joined the franchise, the license fee for celebrity chef production was 300,000 yuan, ten years, no matter what tier-one city you are in, the license fee is the same amount!

But this time it was half a million, ten years!

This is a full 200,000 more than last time, and it is also 200,000 higher than Golden Arch and Kaifeng Cai. You must know that the authorization fee of Golden Arch and Kaifeng Cai is only 300,000!

But why do your celebrity chefs cost 200,000 yuan more than others' Golden Arches and Kaifeng dishes?

Although famous chefs are gaining fame now, your status in the world is not as high as Kaifeng cuisine and Golden Arches, right?

The next step is the restaurant purchase fee, which is the part of the franchise fee!

5 million in first-tier cities, 4 million in second-tier cities, 3.5 million in third-tier cities, and 3 million in fourth-tier cities!

Damn, this data, compared to last year, can be said to have skyrocketed across the board!

Each has increased by one million, which is a bit too much, right?

You said that if you increase it by hundreds of thousands, everyone will accept it, but the franchise fee plus the authorization fee will directly increase by 1.2 million!

What are you doing? Could it be that after two good days, you drifted away?

When Guan Jinghe and Ah Fei saw the franchise fee, they couldn't help but yell at each other. This celebrity chef is too dark-hearted. How can everyone cooperate happily with this way?

The franchise fee is already more expensive than Golden Arches and Kaifeng Cuisine. With this money, why don't you join Golden Arches and Kaifeng Cuisine?

Thinking of this, Guan Jinghe and Ah Fei couldn't help cursing a few more words.

Depressed, the two simply left the room, went to the executive lounge on the second floor of the hotel, ordered a few glasses of wine, asked for a fruit plate, and sat down with gloomy faces.

Soon, many customers came down from the upstairs cursing, came to the lounge and began to order wine to relieve their sorrows. Obviously, Celebrity Chef's substantial increase in franchise fees this time exceeded many people's expectations.

Of course, this will cause dissatisfaction among many merchants. After a while, someone in the lounge scolded.

"What the hell, who do they think they are? How dare they ask for such a high franchise fee? Why don't they go to heaven! There is a kind of 10 million franchise fee! Ma De, I will check out after drinking, If these dogs join the conference, I won’t go.”

An angry man was sitting on a table in the middle of the lounge, cursing everywhere. Obviously, the wine was not very good, and he was about to go crazy after just two drinks.

The companion next to him quickly persuaded him to stop talking.

Ah Fei and Guan Jinghe glanced over there,

He turned around, but was also relatively speechless.

"And, why play if you don't have money? Hurry up and go home, so as not to be an eyesore here! Who are you?"

A strong northwest accent behind them suddenly remembered, Guan Jinghe glanced over there, only to find that it was the two Northwesterners who were sitting next to them at dinner that day.

"It's a pity, so don't waste money here! What a big petal! It's true that the franchise fee for celebrity chef production has increased, but you don't look at it, they also said in the manual, Through a series of operations, the profit of all their branches last year has also increased by 25% compared to the previous year! Just because of their ability to make money, they are eligible to raise prices!"

The two brothers obviously couldn't understand the drunk guy just now, so they spoke very loudly at this time.

After hearing what they said, Guan Jinghe and Ah Fei's eyes also brightened. No wonder the celebrity chef dared to raise the price so much!

Ah Fei came down with the manual. He quickly took out the manual and turned to the second part of the manual.

This manual is divided into four parts. The first part is still the introduction of the famous chef according to the old rules, introducing the establishment and development history of the company.

The second part mainly introduces the profit comparison between last year and the year before, and they are not talking nonsense, but list the approximate data of all branches in the country.

Guan Jinghe is a celebrity chef who joined last year, so he didn't know how much money this shop could make the year before last.

As for Ah Fei, he joined Celebrity Chef Manufacturing the year before last, but last year, he was all focused on the suites his father bought, so he really didn't pay much attention to the growth of operating data.

But when he saw the introduction in this manual, he suddenly remembered that it seemed that the business data of last year was much more beautiful than that of the previous year.

Well, the average net profit of the three stores he joined seems to have increased by about 25%, and there is even a growth rate in the old city of Xiguan, which seems to be higher than 25%!

The net profit increased by a quarter in one year, how did this celebrity chef manage to do it?

The three stores that Ah Fei joined were supervised by several store managers he hired. He usually went to collect the account every night, and reconciled the account every half a month.

He can sometimes feel the changes in profits, but he has not studied them seriously.

And when he saw the introduction in the manual, he finally understood that the celebrity chef group did not charge their advertising fees for nothing.

They even got in touch with the producer of the animated film "Three Princes" that was a big hit last year, obtained the other party's permission, and then made animated dolls and put them in children's meals.

This children's meal was very popular once it was launched, and it brought a significant increase in the sales of each branch.

Moreover, they have also opened up new import channels for marine materials, and added fish and meat set meals to the store. The newly launched set meals have also greatly increased the customer flow in the store.

And it also sells canned fish in various stores, which is also very popular, benefiting both the store and the headquarters!

The sum of all kinds of marketing methods naturally brought a 25% increase in net profit for the celebrity chef franchise store!

Based on this, the franchise fee is indeed eligible for a price increase!

Speaking of earning power, even if you list the Golden Arches and Kaifeng dishes horizontally in Huaguo, there may not necessarily be a famous chef with strong earning power!

Even if they have raised the franchise fee in an all-round way, if the increase in net profit is also included, it seems that the franchisees can still guarantee that they will pay back their capital in two years!

Looking at it this way, the franchise fee is still acceptable!

And looking at the fourth part, they also wrote the business plan for next year.

They have already invested in the sequel "Jiang Taigong" of "Three Princes", which will be released within this month, and it is expected to be another blockbuster movie.

Once this movie is successful, it will bring a large wave of new customer traffic to Celebrity Chef, because they will launch a new set of dolls.

And the celebrity chef group is now creating a new series of dolls of their own, and will expand the toy product line.

They predict that this new cartoon IP will bring at least 10% new profit growth point to celebrity chef manufacturing.

Annual profit, can it increase by another ten percent? This is incredible!

And looking at the fourth part of the celebrity chef system's business plan for the coming year, they also planned to open a product sales area in all stores.

The new fast food products they developed will be sold in the store, such as self-heating small hot pot, self-heating rice set, canned fish, canned beef, various juice drinks, small seaweed snacks, etc.!

This is even more serious. Last year, just buying canned fish on behalf of others, the store can earn a net profit of one yuan for each can sold. Which one of you is not making a lot of money?

Now that the variety has increased so much, if everyone earns one yuan for each of these, after a year, it may not be less than that of fast food!

After looking at the forecast written in the manual, they clearly stated that after these methods are used, the profitability of each branch of the celebrity chef manufacturing will increase by about 20% next year!

Nima, with such a profit growth rate, let alone an increase in the franchise fee of one million, even one and a half million, everyone is willing to do it.

From this point of view, the production of famous chefs is still very magnanimous. Although I have increased the price, I have also brought you a new profit point. They have written clearly and plainly here.

If you can accept it, you can stay, if you can't accept it, you can leave!

After reading the fourth part, Ah Fei closed the manual, and he looked up at Guan Jinghe.

"How? Are you still planning to leave?"

"Go away, I won't go!"

"Hey, I'm afraid those people are the same as us, and they don't plan to leave."

"Damn, let me tell you, after waiting for a long time, I didn't see a few people go to the counter to check out, everyone's feelings are so good!"

Guan Jinghe said with a smile, it turned out that there was a reason why he dragged Ah Fei to the executive lounge on the second floor of the hotel for a drink.

Sitting here just overlooking the lobby downstairs, he dragged Ah Fei over, in fact, to see if anyone would decide to withdraw from the franchise meeting after seeing the quotation in the brochure.

It's been almost an hour, and they haven't seen a single person check out, which means that although they have raised prices across the board.

But this is still within the range of everyone's acceptance. Although the franchise fee is expensive, everyone is still optimistic about the prospect of celebrity chef manufacturing, so no one is willing to withdraw from the competition just like this. It seems that the competition for the franchise conference the day after tomorrow may be extremely fierce what!