My Strength Does Not Allow Me to Low-key

I have opened a new book "I Have a Treasure Map", and I sincerely invite book lovers who like black technology and double wear to bookmark, recommend, and leave a message! Ants thank you!

*****************

Gege is a new generation of national florets. She looks pretty and is famous for her long legs.

Xiaoshuai is a new generation of fresh meat. He was born in the Youth League and has a very high nationality. Now he is studying at the Film Academy.

These two are very well-known in China, especially among youth groups.

Considering the future growth of the brand, it is especially necessary to focus on cultivating and developing customers among young people, so Tian Qing chose these two people as image endorsements, and Xiao Feng thought it was very good.

Because elderly parents and adults over 30 years old generally seldom read advertisements, and because of the pressure of family life and other reasons, they seldom choose to eat out.

On the contrary, young people are more willing to spend.

Therefore, choosing these two people as endorsements, Xiao Feng felt that the positioning was very accurate.

He nodded in agreement, and Tian Qing breathed a sigh of relief, after all, things like brand image endorsements were up to the boss to decide.

If you choose someone the boss doesn't like, it will be troublesome.

And there is generally no reason to talk about this matter. If the boss likes it, he likes it, and if he doesn't like it, he doesn't like it.

The most important thing is that the team of these two people promised her a lot of benefits.

And the reason why the two people's team is so eager to endorse celebrity chefs is also because they recognize and even value the influence of celebrity chefs.

Now celebrity chefs produce fast food, which has gone overseas and even entered the European and American markets.

This is the first domestic fast food chain to achieve such a result, so many people have heard of this company even if they have never eaten it.

Even professors in many schools and their colleagues in the business world use them as role models.

Isn't it an honor for these two people to be able to speak for such a company?

The relationship between everyone can be said to complement each other.

"Don't limit the target to these two people. Others should also look for more, such as comedians, and we will also do some characteristic advertisements."

"Okay, I understand Mr. Xiao."

Tian Qing nodded, she understood Xiao Feng's meaning, Mr. Xiao is going to take the advanced route!

The endorsement of ordinary celebrities who look at their faces can no longer satisfy him.

And characteristic advertisements, such as the history of grievances and grievances between the Golden Arches and Burger King, that type of advertisements are naturally more advanced and easier to remember.

In fact, it is this so-called high-level management that accumulates the brand power of the brand over time.

For example, Toyota, Honda, and these Japanese cars have gradually accumulated their current brand power through the accumulation of word-of-mouth and advertising.

Are some of their products, such as domineering and performance, really better than Haval's H9?

There are a lot of overbearing road conditions on the Internet, but H9 can easily pass.

And in terms of body rigidity, safety, etc., the H9 is not bad in everything.

But the selling price, they are several times more expensive than you, and the value retention rate is still several times yours.

why? This is the brand power that supports the belief of consumers!

That's why Famous Chef Manufacturing was born only a few years ago. Although it is famous all over the country now, it is still too early to form such a brand power!

Therefore, this kind of subtle publicity is naturally necessary. In Xiao Feng's opinion, just relying on such brainless handsome men and beautiful women is far from enough.

"By the way, what happened to the building that the famous chef sent over there?"

Xiao Feng suddenly remembered the issue of food delivery, so he turned around and asked Xia Hongtao.

This project was proposed by Xia Hongtao before, so he is also in charge.

"Well, the team has been set up, and we have started trial operations in Bincheng and provincial capitals. In the next three months, we will roll it out to the whole country."

In the words of Xia Hongtao,

Xiao Feng was very satisfied.

With the opening of famous chef manufacturing branches all over the country, the delivery of food has become a headache for them.

In the past, they have been cooperating with Liangtuan and Are you full? These two takeaway companies.

Among them, Liangtuan has the most orders, after all, they are the company with the largest market share of food delivery.

But as the cooperation deepened, more and more franchisees responded that this company was not authentic.

In the past, the delivery fee was not too high, but now it costs about 30% of the delivery fee.

Moreover, they force merchants to engage in promotional activities at every turn. In fact, they are asking merchants to spend money to help them retain customers.

This fucker is simply perverse!

When they robbed the market in the past, they crazily subsidized them, but now they have become the first brother in the market, wanting to make money and restore blood.

Everyone can understand this, but you can't suck blood from merchants without restraint and bottom line!

If you do this, how can the majority of merchants play?

When Xiao Feng was in South America before, he also paid attention to the domestic news. He heard that many food and beverage associations held meetings.

Call on merchants in the association to boycott this company.

Later, Xiao Feng also learned some of what this company was doing, and after learning about it, his impression of this company quickly collapsed.

You said that you stole so much money from the restaurant, so it's better if you treat the delivery staff kindly.

But their attitude towards the delivery staff is also extremely strict, and they deduct their bonuses at every turn, which is very excessive.

It can be said that they are delivery staff, eating at both ends of the business, and all the benefits are taken by them.

Many merchants who do food delivery are actually the most typical small and micro enterprises, but you are also taking their oil and drinking their blood, which is too much.

Therefore, Xiao Feng already has a new idea for sending celebrity chefs this time.

"Very good, during the trial operation stage, we will do our own takeaway first. During this time, we will try to withdraw our celebrity chef delivery mini-program first, and then we will start the business of other catering companies as well."

Hearing what Xiao Feng said, Xia Hongtao's eyes lit up instantly.

"Mr. Xiao, what do you mean?"

"That's right, our celebrity chef delivery is definitely not limited to only delivering our own food, we also have to go out and deliver food to other companies."

"Then... I know what to do."

Xia Hongtao patted his chest confidently. In fact, there were many people scrambling to make the delivery staff sent by their famous chef.

Unlike the delivery staff who are doing Liangtuan and Are you full, their delivery staff have a basic salary.

It's similar to the delivery staff system of Golden Arch and Kaifeng Cuisine, unlike Liang Tuan and Are You Satisfied, it all depends on commission.

Moreover, their own business volume is quite amazing every day. If they add orders from other companies, they will definitely earn more.

As far as Xia Hongtao is concerned, if the famous chef can go out, it will have an absolute advantage compared to Liangtuan.

How does Liangtuan Hesati work?

The complete asset-light operation relies on the two Internet giants injecting capital and burning money to grab the market.

Celebrity chefs have a natural advantage over them. They have more than 5,000 physical stores across the country, and they can make blood on their own.

Coupled with the backing of the group, it is not afraid of burning money.

In addition, now that Liangtuan is full, it has completely ruined its reputation in the industry because of the price increase.

And at this time, if the famous chef came out to climb the heights and shouted, hehe, it is natural to imagine which side those merchants will defect to.

"...We have a natural advantage over them in this regard. Our customers are highly sticky. Now our ordering applets and APPs have more than 100 million registered users. If we burn some money in the future, users will definitely come back. More. At that time, just add the takeaway program to it, unlike them, who burned billions of money just to get people to download the app..."

When Xia Hongtao talked about promotion, his eyes lit up. In fact, he had thought about this before.

But he never found a chance to tell Xiao Feng that now the big boss took the initiative to make a decision, and he wanted to take the initiative to attack, so he naturally spoke out some plans that he had thought up a long time ago.

"...and not to mention customer stickiness. They have to force merchants to cut prices and promote activities to ensure customer stickiness. As long as we have famous chefs, we can guarantee customer stickiness. At that time, we will cooperate with other merchants to engage in some food This one, give another drink, or eat this one, give that one a coupon, and other joint actions, the number of daily customer activity will naturally increase. It is estimated that other merchants are eager to log on to our food delivery platform."

Xia Hongtao had already thought of many situations, so it was even more exciting to talk about it at this time.

These are the advantages made by famous chefs, but Liangtuanhesatidre doesn't have them.

"Well, very good. If the celebrity chef delivery is implemented, then we must formulate a more flexible charging method for merchants. Especially for small, medium and micro merchants, we must minimize their costs and everyone earns. It's real money."

Xiao Feng has never forgotten his original intention of doing business in China.

When the money has accumulated to a certain level, his pursuit of wealth is not as hungry as it was at first, and he values ​​an entrepreneur's sense of social responsibility more.

"In addition, we also need to contact more suppliers to form a platform to reduce the cost and price of supply as much as possible. Once these small, medium and micro enterprises enter our food delivery platform, we will also help them connect with the purchasers. resources, reduce their operating costs, and at the same time allow vegetable farmers to earn money."

Xiao Feng said his new idea again, but Xia Hongtao slapped his thigh happily when he heard it.

"Mr. Xiao, this is a good idea! Now you can often see that the vegetables from the vegetable farmers are rotten in the field, while the vegetables in the city cost seven or eight yuan, which is beyond the reach of the common people. This price is raised by the middle link. Going up, if we can support a few large-scale suppliers and open up downstream channels, the cost of this dish will naturally come down. As long as the merchants stationed on our platform can get benefits, ordinary people can get benefits, this OK."

After following Xiao Feng for a long time, Xia Hongtao gradually began to understand Xiao Feng's feelings.

Xiao Feng smiled and nodded: "That's right, what we have to do is to benefit others and ourselves at the same time. Think about it, Fat Donglai, the price of the things he buys is so low, and the service is so good, but he is still rich. Earn, there are too many things worth learning from here.”