My Strength Does Not Allow Me to Low-key

Looking at Evans' expression as if he had seen a ghost, Xiao Feng was also taken aback.

He didn't expect that this guy would persuade himself so seriously.

"Oh? Do you have any insights on the American beverage market? Let me hear it?"

Xiao Feng asked Evans, but Evans didn't hold back either.

After all, Xiao Feng might be his boss in the future, since he has made up his mind to get along well with Xiao Feng.

There's no need to hide it, only by showing your strength in front of Xiao Feng can you get a good price, right?

"It's actually like this..."

It turns out that when Evans started his business in his early years, he was indeed full of ambitions.

At first he really wanted to make a good juice extractor, but later with the deepening of research.

He found it impossible to make the kind of juicer he wanted with current technology.

But at this time, in order to start a business, he had already invested most of his life savings.

If you don't want to fail, you can only bite the bullet and continue to cheat.

But who would have thought that there are so many fools in Silicon Valley.

Those rich people who looked tall and wealthy are so easy to deceive. It seems that he has found this pain point very accurately.

After one lie is successful, he can only bite the bullet and tell another lie to make up for the loophole of this lie.

As a result, the snowball got bigger and bigger, until now it was hard for him to get off the tiger.

At the same time, he is also well aware of his situation, so he has been working hard to find an ultimate solution that can solve his current predicament.

So he thought of building a physical beverage chain store, if this can be done.

Then even if his juicer lies are exposed in the future, with these physical chain stores, the company can continue to maintain profitability.

He will also be able to give investors an explanation, so as not to be thrown into prison.

But who would have thought that after he received the research report sent back by the research company, his heart would be completely chilled.

"You never imagine how fierce the competition is in this industry."

"In the physical beverage industry, there are three leaders, and the first is naturally Starbucks."

"This store used to only sell coffee beans. They monopolized Jamaica and other coffee bean resources in Central and North America."

"But no one expected that after they opened a chain store, they would be so successful."

"At present, they have opened more than 21,000 stores around the world, and there are 12,000 stores in the United States alone."

"The second is Dunkin' Donuts. They used to be a breakfast shop selling coffee and donuts, but then they found out that Starbucks was on fire."

"They also copied the model of Starbucks. Currently, they have almost 7,000 stores in North America and more than 3,000 stores around the world."

"And the third one is the Golden Arches. You would never think that someone who buys fast food is actually the third largest physical beverage chain in the United States. This is all supported by their more than 32,000 physical stores around the world..."

"If you're going to enter this industry, those three are just the three strongest competitors you'll face."

"As for the other Tim Hortons and Zumba Juice, the scale is not as good as these three companies, so I won't talk about it. But they can succeed in the United States, which also has its own characteristics."

"Later, I also analyzed the success models of these three companies, but after I figured it out, I gave up the idea of ​​entering physical beverage stores."

"Starbucks succeeded because they monopolized the resources of the best coffee beans."

"They can get coffee beans at the lowest price from regions that are rich in coffee beans. This is their advantage."

"There is only Nestle in the world, and other companies simply cannot compare with them."

"Not to mention the Golden Arches, they have their own star halo, and there are countless physical stores. Making drinks is just a matter of carrying hands."

"As for Dunkin' Donuts, let alone, they used to sell breakfast and donuts,

Later, the intervention of physical drinks was a complete copy of Starbucks. "

"It can be said that these three most successful physical chains have their own characteristics, which is why they can achieve today's scale."

"And if you want to do it, then Mr. Xiao, have you really thought about it?"

Xiao Feng really didn't expect that this Evans actually said so much to himself.

And judging by his coherent speech speed, he did not consult any materials during the whole explanation.

This shows that he has really worked hard on this industry, not just talking about it.

And so much data came out of his mouth, which further shows that this guy is still a little bit predictable.

Of course, this is only limited, if he really does the operation in a down-to-earth manner.

If it's research and development, forget it.

At this time, Xiao Feng took out a small bag with a smile and threw it in front of Evans.

"Take it and taste it!"

Evans looked at a small strip of tinfoil bag in front of him and saw only 15 grams written on it.

And there is no Logo on it, nor any introduction.

It looks just like instant coffee in a bag.

He tore open the package and poured the contents into the glass in front of him.

It can be seen that it looks like instant coffee, but before adding water, you can smell a strange aroma from the instant coffee.

What about this scent?

He had never smelled it before, and he could guarantee that it was definitely not artificial fragrance.

It was definitely a fragrance extracted from natural plants, but he couldn't say what it was.

Evans couldn't keep calm anymore, he couldn't wait to come to the hot water machine in the house.

Hot water was poured into the cup, and after a while the whole room was filled with this wonderful aroma.

Looking at the coffee soup in front of him, if it wasn't for the heat of the water, Evans probably couldn't bear to take the coffee away in one gulp.

Waited for a while, until the coffee was not so hot.

Evans immediately picked up the coffee and drank half of it in one gulp.

After the half cup went down, Evans was immediately surprised by the coffee.

As a traditional American, a cup of Americano coffee every morning is almost standard.

He has been drinking coffee since he was an adult and has been drinking it for decades.

It can be said that he has drunk all kinds of coffee in this world.

But it was the first time he drank something as delicious as the cup in front of him today.

how to say? This taste is really beautiful.

The fragrance is tangy, but it also has a mysterious flower-like sweetness. The feeling is really amazing.

The aroma and taste are really indescribable.

For a moment, Evans was so intoxicated by this feeling that he couldn't speak.

After a while, he opened his eyes, and Xiao Feng, who was sitting opposite him, asked with a smile.

"How is it now? Do you think I am qualified to open a beverage chain in the United States?"

"Yes, it's really great! Mr. Xiao, can you tell me what kind of coffee is this?"

"Ha, keep it secret! This is just a drink we have developed, and there will be more varieties in the future..."

Xiao Feng said with a smile.

The cloning experts on the Kalapago Islands don't eat dry food.

Among them, there are such a group of food experts in the agricultural and animal husbandry laboratories of Antal and Yunduo.

When Xiao Feng left the Bronze Country last time, he left them a mission.

That is to develop beverages with new flavors. After all, he has mastered many plantations in Copper Country and Colombia.

Countless coffee beans and fruits are produced every year.

And this is also the biggest reason that drove Xiao Feng to enter the beverage industry.

But how can a new beverage brand stand out in this highly competitive industry.

Xiao Feng turned his mind to the taste of the drink.

And the first thing he thought of was to start with the physical beverage store.

In recent years, from a global perspective, physical beverage stores have become too popular.

Just say that in China, in the past ten years, all kinds of milk tea shops have become very popular.

Moreover, the milk tea drink has now spread from China to Japan, and even to the United States.

As the national strength of Huaguo grows stronger, the tastes of Huaguo people have gradually begun to affect the whole world.

The cost of a cup of milk tea is only a few yuan at best, but the price starts at fifteen.

There are countless brands that cost more than 20 yuan.

This shows how lucrative this business is, so Xiao Feng plans to enter the beverage industry from this aspect.

And he wants to enter this industry, there is another idea.

That is, he wants to create a truly internationally renowned Huaguo brand in this field.

Why can Americans make Starbucks? And why can't Huaguo people make an internationally renowned brand?

In the previous luck, if the company's leadership was not too greedy, it could actually make a difference.

However, since Xing Xing died, Xiao Feng still planned to continue on this path.

After all, he can't just watch the Americans harvest the IQ tax of the Chinese like this.

The price of a cup of coffee at Starbucks in the United States is $1.99, or $2.99.

But in Huaguo, the highest price you can buy is 7.2$.

This is simply blatantly harvesting the IQ tax of Chinese consumers.

And before that, a certain program of Huaguo CCTV had produced a program.

Accused Starbucks of charging too high a price in China and arbitrarily harvesting the IQ tax of consumers in China.

Unexpectedly, this program not only did not get the appreciation of Huaguo consumers, but was also ridiculed by Huaguo consumers.

The reason is simple. At that time, the consumers of Starbucks were mainly petty bourgeois licking dogs.

And those licking dogs in that era had infinite admiration for the United States...

However, in recent years, with what the United States has done, more and more people have awakened.

'American Beacon' With some of their perverse moves in recent years, many smart people have seen through that this is a lie.

So this gave a certain lucky opportunity, and they turned out with ultra-low prices and huge subsidies.

Forcibly pulling down the altar of Starbucks, which was originally aloof, it's a pity that if it doesn't work, it will go wrong.

This company has a great chance to become a generation of legends!