Why it’s called Plan X.

Phil Knight’s explanation is interesting.

Nike has studied every signed player very carefully.

Rogan’s Chinese name, pronounced the same as Wolverine Logan in the X-Men.

Even Nike consulted the translation of the Celestial Dynasty.

Wolverine’s translation Chinese is exactly the same as Rogan’s name.

So, they simply used the X-Men X to name Logan’s brand.

Turning to the cover, the first page of the proposal book is the X shape of a wolf’s paw print.

And every corner of X is like a number – 7!

The number 7 is Logan’s jersey number.

X is the label of the brand.

The wolf’s claw represents Wolverine’s mark, which is Logan!

It has to be said that Nike gave Logan a draft of this LOGO design.

The design language is already very clear.

Nike is very precise in positioning the PX series.

It is aimed at the young market and the trend market.

In this X plan proposal, Nike provided several pairs of PX1 generation sneakers concept drawings.

It’s full of trendy elements and fashion labels.

It’s not just the exterior that’s very innovative.

In the PX1 generation of technology on board, Nike is also not ambiguous at all.

Front and rear palm split ZOOM air cushion, large carbon plate in the middle sole + TPU hard plate on the heel.

Nike gave Logan the technology of this original pair of combat boots, which is more luxurious than the AJ Zhengdai.

There is no doubt that they are hoping that Rogan’s original boots will be a blockbuster.

Directly let the PX series become a new benchmark in sneaker culture.

“I have every confidence in your abilities, Rogan.”

Phil Knight is confident: “We provide the best products, and you are the best spokesperson.” ”

“With your court performance, this pair of PX1 generations will have the potential to surpass the AJ1 and become the most successful product in the history of basketball shoes!”

AJ1 is the most successful pair of basketball shoes in the current basketball world.

It’s not even just a pair of sneakers, it’s a cultural symbol.

The PX series also has the potential to become a cultural symbol.

Phil Knight has a lot of confidence in Logan.

At the end of the proposal, Nike also marked the following:

In addition to the 20 million pre-tax annual salary, Logan will also receive a 25% share of annual sales of all PX series products.

And, with sales calculated on a pre-tax basis, Nike will help Logan pay California and federal taxes.

To put it simply.

If the pre-tax sales of the PX series are 100 million.

Then while Logan gets a basic salary of 20 million, he can also get 25 million US dollars in the hand!

This is the endorsement of the annual salary of 45 million level!

Of course, Nike does not feel that the PX series will achieve annual sales of more than 100 million.

You know, the entire basketball market, only the AJ series, achieved the feat of breaking 100 million in sales in the New Year.

And this is still based on AJ’s regular sneakers out of more than twenty generations.

There are also various branch brands added together to achieve a breakthrough of 100 million.

PX is just getting started, with the first generation of sneakers like breaking 100 million?

It’s too hard.

Therefore, the big part of Rogan’s real contract is still that part of the basic salary.

But, this is just Nike’s unilateral idea.

What Logan really values is the 25% share of the gains.

The starting price of the PX1 generation is 299 US knives.

The initial sales volume is set at 150,000 pairs.

In the later stage, we will increase the sales volume according to market demand.

There are two first color matches, and the total number of sales has reached 300,000 pairs.

If all these 300,000 pairs can be sold.

The sales of the PX1 generation debut double color alone have reached an astonishing 89.7 million US dollars!

Logan got 25% of the hand, which is 22.42 million US dollars!

The share income even exceeds the contract base salary!

Nike feels that the PX1 generation cannot sell out all 300,000 pairs.

Logan doesn’t think so!

“Please give me a day to think about it and I’ll get back to you soon.”

Of course, while Nike’s X plan is indeed tempting.

Logan still routinely asked the other party to wait for his decision after consideration.

But it is clear that the victory or defeat of this Rogan sneaker endorsement battle is already clear at a glance.

Adidas’s offer is indeed sincere.

They came up with the biggest basketball endorsement contract in the company’s history.

This is already a bold attempt and breakthrough.

Regrettably.

On boldness + gambling, Nike is still more skilled.

I think they gambled on Michael Jordan and achieved a salted fish turnover.

This time the big gamble on Rogan, the purpose is to consolidate his position as a brother in the basketball market!

“Rowe, I’ve booked my flight to Portland tomorrow night.”

Sending Phil Knight away, Taylor Finson said directly: “Tomorrow after you finish the game at Madison Square, we can fly directly to Portland.” ”

“At Nike headquarters, complete the sneaker signing program with them.”

Tomorrow, the Lakers will travel to New York to play against the New York Knicks at Madison Garden.

To end this focus of the Battle of New York, Logan could fly directly to Nike’s headquarters in Portland.

Visit a wave of Nike headquarters, and by the way, at the official press conference held by Nike, officially reach a signing plan with Nike!

Obviously, it wasn’t just Logan who had a decision in mind.

Taylor Finson also helped his players early on and arranged the next series of trips.

“It’s really you, Tyler.”

Patting Finson’s shoulder, Logan smiled too.

As an agent, I am still very good at things.

It was on the 18th of Rogan’s decision on his sneaker endorsement.

The NBA also had a series of wonderful single-game shows.

For example, Anthony Davis, the home shoe of the New Orleans Pelicans, finally briefly withdrew from the air chopping group today.

The thick eyebrow brother who won 38+9+6+4 led the team to victory over the Blazers and won the third victory of the team’s season.

As the son of the United States, the thick eyebrow data is still sharp, but the team’s record is really ugly.

Cosmic Courage also defeated a strong opponent today, winning the tenth victory of the season.

With a record of 10 wins and 2 losses, the Warriors are second in the West, second only to the first place and the undefeated Lakers.

Also clinging to the record are the San Antonio Spurs.

Kawhi Leonard 23+12, helped the team beat the Grizzlies.

The Spurs are 10-3 and third in the West.

Before the start of the game, the western pattern in the fans’ minds should be a super strong.

That Super League is the super team Golden State Warriors.

How strong, of course, is talking about the Spurs, Clippers, Rockets and other teams.

But as the season unfolded, people unexpectedly found that the Los Angeles Lakers had become spoilers, and the Spurs were far stronger than people thought.

The warriors’ run-in has made their dominance lower than people expect.

The pattern of the west has actually become a three-legged trend!

“There’s no doubt that this year’s Western Conference playoffs will be intense.”

“It’s hard to imagine that the Warriors, the Spurs and the Lakers, one of the teams, will miss the Western Conference Finals!”

ESPN Evening News.

Stephen A. Smith smiled: “Whichever of these three teams missed the Western Conference Finals, I feel sorry for them. ”

“Wait, Stephen, what did you just say?”

Opposite Stephen A. Smith, Max Kellerman interrupted his partner: “Of the three teams you mentioned, is there a strange name mixed in?” ”

“Los Angeles Lakers? Dude, are you kidding? ”

“I don’t think the Lakers can be discussed on the same topic as the Warriors and the Spurs.”

Max Kellerman’s point is straightforward.

He feels that this year’s West is not what fans call a three-legged stand.

The pattern of the west is a struggle for hegemony.

The Spurs and Warriors have locked up their Western Conference Finals rivalry early.

Other teams, including the Lakers, who have not lost so far, will be a stepping stone on the road to promotion for both teams.

“I think you didn’t wake up, Max.”

Stephen A. Smith is a loyal Logan fan: “Who is the only team in the league so far who hasn’t lost a game?” ”

“Who is the number one record in the West so far?”

“Who is the team that is now the number one team in the league?”

“Tell me its name out loud, man, this team’s name is the Los Angeles Lakers!”

Stephen A. Smith continued: “Look at what the three-week player of the week in the West so far is called, Max. ”

“The Golden State Warriors and the San Antonio Spurs are indeed full of roots, but none of these two teams have won the Western Conference Weekly award so far this season.”

“Not a single one!”

“Logan will be disrupting the situation in this year’s Western Conference playoffs.”

“The Los Angeles Lakers are definitely the disruptors of this season’s pattern!!”

While Smith isn’t a Lakers fan, that doesn’t stop him from being a Logan fan.

“OK, Stephen, none of us can convince anyone, so we might as well change to a more interesting topic.”

Max Kellerman decisively avoided Stephen A. Smith’s gunpoint: “Man, tomorrow, your favorite player, is going to play against your favorite team.” ”

“Do you think the New York Knicks are ready to deal with Logan?”

(Today is still guaranteed to be five more, there is a tip to add more, not capped, ask for automatic subscription support)

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