NBA: Start reward full level ability

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Open Nike’s document detailing the series.

Wang Yan quickly realized that the naming of their new series was not arbitrary.

Flame is Wang Yan’s Yan character.

At the same time, it also represents Wang Yan’s strong offensive style like flames.

Wang, there is no need to explain more.

The king of English, isn’t it?

King of Flames, is Nike’s new signature sneaker series tailored for Wang Yan!

This is not what really surprised Wang Yan.

What really surprised him was the next page of the document, about the definition of the series.

This is an independent brand belonging to Nike!

You know, the series has officially become an independent brand under Nike, and it will not be realized until the next year!

In other words, if Wang Yan signs this contract, he will become the first player in history to cooperate with Nike to create a new independent brand!

It may be similar to the series, but the level is even higher!

Why would Nike do this?

The reason is also simple.

In addition to Wang Yan, there is a huge Celestial Empire market behind him.

Nike is also smart.

After the success of the series, they realized that they had given Jordan. The company’s shares may appreciate greatly in the future!

This is obviously not a long-term solution, to separate the series and convert the shares in Jordan’s hands into dividends for the series.

That’s the real long-term solution.

With the precedent with Jordan, Phil Knight can skip the stage of giving shares when signing Wang Yan.

Directly create a new independent brand for Wang Yan.

This is – the Lord of Flames!

Basketball shoes.

The first pair has not yet been released!

In addition, Nike will give Wang Yan a share of all sales of the series.

In Wang Yan’s memory, what Jordan will get in the future is a full series of sharing revenues.

In this way, Phil Knight still has a very good set of grasping the division of player products.

“Wang, this is definitely a bold innovation, I have never seen a rookie player get this form of endorsement contract!”

Richardson was completely dumbfounded.

Even if Michael Jordan signed an endorsement contract, it was a million dollar knife. Nike shares have cash contracts.

Throughout history, let alone history.

That is, in the entire history of sports, any sneaker endorsement contract is written in black and white, and the salary is clearly written.

But today Nike provides Wang Yanfen, completely different!

series, there is no guarantee for endorsement fees.

How much Wang Yan can finally get from this endorsement depends entirely on whether he can drive the sales of the series!

To put it simply.

Once Wang Yan signed this contract, his sneaker sales were extremely bad.

The endorsement fee that can finally be obtained is completely possible to be even lower than the first endorsement salary provided by Converse!

Don’t look at this statement is too exaggerated.

But, it’s really possible!

“Wang, I think we still have to think about it.”

After Richardson calmed down, he reminded Wang Yan: “Your value does not need to be discounted in this way.” ”

As Wang Yan’s agent, Richardson has learned that Adidas will be preparing for a year approach. The contract of 100 million US dollars, signed Wang Yan heavily.

Compared with Nike’s completely broken traditional endorsement method.

Richardson felt that it was still Adidas. billion, simpler and crude!

“I can sign, but I also have my own conditions.”

Wang Yan looked at Filknight unhurriedly: “First of all, I hope that I can have a certain say in the design of sneakers.” ”

“For example, I hope it will be a low-top combat shoe.”

Low-top basketball shoes?

Wang Yan, for example, has already surprised Filknight secretly.

After all, in addition to functionality, the biggest role of basketball shoes is to protect the ankles of players.

So, on the court, almost everyone wears high-top sneakers.

Low-top basketball shoes that have never been on the court!

Wang Yan’s idea is bold enough!

“No problem, as long as you sign a contract, this brand is your own.”

However, Phil Knight likes Wang Yan’s bold and innovative spirit: “We will meet your suggestions as much as possible in the design of sneakers.” ”

“In addition to this, I hope that the series, there will be a branch model.”

Wang Yan continued to demand: “The Zhengdai series starts the brand value, the branch model runs the volume, and the brand revenue is enhanced, this is a win-win proposal, you have no reason to refuse.” ”

“Indeed, there is absolutely no reason to refuse.”

“Moreover, I hope that the branch model also has its own spokesperson.”

Wang Yan completely spread out the conversation: “My brother Steve Nash and Ben Wallace have not signed a sneaker contract, and they can become the spokesperson of the branch model.” ”

Nash is not popular enough now, with a branch model, wait until the popularity is hot and then turn positive, it is reasonable.

Needless to say, it is enough to have a sneaker endorsement contract.

Immediately afterwards, Wang Yan talked about some topics about sneaker promotion, sneaker pricing, and even sneaker color matching and sneaker gimmicks.

Many of his ideas that transcended the times shocked Phil Knight!

“Incredible, Wang, this sneaker joint name you said is simply amazing!”

“And what you just said, taking the initiative to give the sneaker color matching a story legend, which will greatly increase the influence of the brand!”

After talking so much, Phil Knight no longer simply regards Wang Yan as a player who endorses.

Instead, he regarded Wang Yan as a real business partner!

This young man looks young, but his actual age is not even young.

Business acumen, it’s just explosive!

Not only Phil Knight, but also Richardson, who is Wang Yan’s agent, was also stunned.

This is Wang Yan?

This is obviously a Wall Street celebrity, talking and laughing with various business bigwigs!

“If that’s fine, then I can sign it.”

After obtaining Phil Knight’s consent, Wang Yan signed his name at the end of the contract.

“Welcome to Nike, Wang.”

Seeing Wang Yan finish signing, Phil Knight took the initiative to get up and stretch out his hand: “I have a hunch ..”

“You will make the series, beyond!”

(The third more sent, back row science popularization, AJ series is officially independent in 03, before Jordan has always been 45% of Nike shares, and finally ask for a wave of tips flower ticket automatic subscription support!) ）_

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