NBA: Unlocked Generation of Miracles At The Start

Chapter 111

Said it is a studio.

In fact, Spike Lee took Lin Mo and them directly to the Columbia University gymnasium.

“In order to be able to make a reservation for this venue, I also asked a big brother from the elder brother to help.”

Spike Li Chao Lin Mo snapped his fingers.

Then led a crowd into the gym.

“Attention to the lights…”

“Is the prop set ready…”

“The film crew quickly check the equipment for the last time for malfunctions, and don’t make any problems…”

As soon as I walked in,

Seeing the ready team on Basketball Court,

Lin Mo turned his head and cast a positive look at Spike Lee.

It’s a compliment even smoothly.

Spike Lee smiled slightly.

Let everyone go forward and introduce each other with the team.

“Hello, Lin, you are a big celebrity in New York now.”

The executive director also took the initiative to shook hands with Lin Mo:

“It is an absolute honor for my bad to be able to shoot today’s commercial for you.”

Lin Mo nodded: “Why, I trouble you.”

After the greeting.

Spike Lee directly summoned several leaders of the team,

Decided to hold a small meeting to determine the general direction of Lin Mo’s shooting today.

“Here are several plans prepared by our team for you. You can see which one is more suitable.”

Talking is the chief planner of the team, Hanna, who foul out with a major in advertising at the University of Florida.

“These programs, if they are simply divided, are divided into three categories: “creative direction”, “inspirational direction” and “funny direction”.”

Listening to Hannah’s introduction, Lin Mo took the information and simply read it.

For advertising.

Everyone is familiar with it.

But Lin Mo knew,

An advertisement that can really move people’s hearts must have several basic points.

The first is to determine the market goal. As a sports drink, bodyarmor has a very clear direction.

The second is how to advertise the uniqueness of the product concisely and effectively through advertising, which is actually the most difficult.

After all, as a sports drink, the characteristics are actually the same, nothing more than to help restore and improve the state of exercise.

Think-to show the uniqueness of bodyarmor,

It is necessary to start with the brand spokesperson Lin Mo.

“Let’s start with this creative advertisement first.”

As for the ‘inspirational’ and ‘funny’ programs,

It’s not that they are bad,

But they are not suitable for Lin Mo,

After all, Lin Mo started with “Generation of Miracles” from the moment he entered the alliance,

What he wants to create is an epic with no one before or after,

So Lin Mo’s label must be like the name of his personal brand.

“miracle”.

“I really like the mixed cuts you mentioned in your advertising plan about inserting NBA clips.”

Hannah was very happy to hear Lin Mo say this, but she frowned and replied:

“But this idea may be somewhat difficult to realize.”

Lin Mo didn’t react for a while.

“copyright.”

The agent Bill answered first:

“Gatorade, as the official sports drink partner of the NBA, was able to use NBA match lenses in advertisements, but Bodyarmor does not have such strength.”

“Bill was right.”

Spike Lee nodded, he was quite familiar with these things.

“Hey…” Mike showed a bit of embarrassment from the side: “This is also something that can’t be helped.”

Gadot turned to look at Lin Mo, wanting to comfort him.

As a result, Lin Mo shook his head.

“It’s not necessarily impossible.”

Spike Lee’s eyes lit up: “What do you mean?”

Lin Mo smiled slightly and said, “Wait a moment.”

Finished.

He motioned to Bill to get up and talk to him alone.

……

“What, you said you want to use your personal brand miracle and bodyarmor to link up?”

When Bill heard Lin Mo’s thoughts, he was taken aback: “Will Adi agree to such a plan?”

“Not very clear.” Lin Mo said with a serious face: “But I don’t think it will be difficult. After all, this can be regarded as a warm-up for my personal brand.”

“Then how do you say you can use NBA clips?”

Bill asked this crucial question again.

Lin Mo took out his mobile phone and showed Stern’s business card and said: “This is the time to ask the NBA president in person.”

“You actually have President Stern’s private number?!”

Seeing this, Bill couldn’t calm down directly.

As an NBA player,

In fact, after entering the league, you will get the contact information of the NBA president.

however,

That contact number is just one of the phone numbers in charge of his many assistants.

And to personal contact like Lin Mo,

In fact, only a few dozen stars in the league will have it.

But Bill still has some doubts:

“But this is related to the commercial issues of the NBA. Even the president can’t make decisions without authorization.”

Lin Mo replied:

“It depends on Adi behind my personal brand.”

It was then that Bill suddenly realized.

“It turns out that you want to obtain the copyright of the NBA clip through the official partnership between Adi and the NBA, and then use the joint name to make bodyarmor be promoted in the commercial.”

“Bingo”

Lin Mo nodded and continued:(Read more @ wuxiax.com)

“And when I called the president, I just wanted to ask if such an operation can be allowed. After all, although this operation sounds-reasonable, there are still many loopholes.”

At this moment.

Bill even thinks that Lin Mo is his own agent, and he is a soy saucer at all!

Fortunately, Lin Mo immediately arranged the task for him.

“I’m contacting Stern now, and you should contact Adi.”

“no problem.”

……

Originally this was just Lin Mo’s expectation,

But unexpectedly,

Stern actually laughed directly after hearing Lin Mo’s plan.

“You know, the alliance is very optimistic about your commercial value. You signed Adi to create a personal brand. From my personal point of view, I absolutely support it!”

“And you want to include your NBA shots in the commercial. This is actually a publicity for the NBA. I definitely support it with both hands.”

“Then what do you mean…”

Lin Mo finally asked bluntly.

As a result, Stern answered directly on the phone:

“You can do it without worry, but remember to let me review it before the film is released.”

“No problem at all.”

hang up the phone,

Lin Mo fisted and celebrated!

With Stern’s charter,

Then there is absolutely no problem with his idea.

And at the same time,

Bill also hung up,

With joy on his face, Lin Mo said with an OK gesture:

“As soon as I proposed this plan, they agreed without a second word, and they were also directly prepared to come to the scene, bring over the preliminarily designed LOGO, and be able to shoot directly!”

When Lin Mo and Bill went back to the shooting scene,

Everyone looked at the two people expectantly,

I hope to see the result from the look and action of the two-person,

And Lin Mo did not sell Guanzi,

Nodded directly to everyone

“It’s solved, there is no need to change the original plan of the commercial.”

Spike Lee directly came forward and had a shoulder-shoulder celebration with Lin Mo.

The staff on the side celebrated even more like the New Year.

“Wuhu~”

“How did Lin do it? This is too powerful!”

“How long has it taken to solve such a difficult problem directly?!”

When Lin Mo told Spike Lee about the solution,

He laughed directly-come:

“Lin, you are simply a genius. There is absolutely no second person who can come up with this solution.”

“And in this way, it’s equivalent to saying that I also took the first commercial for your personal brand. It’s perfect!”

quickly.

People from the Adi design team rushed to the scene.

They have printed out different sizes of the LOGO that they had previously confirmed with Lin Mo.

It can be directly posted on the shooting scene as a set.

And seeing the distinctive logo of Lin Mo,

Even the members of Spike Lee’s team couldn’t help but sigh.

“Planting floral elements and puns implying miracle miracle, this LOGO is also great!”

“Just for Lin Mo this person brand this LOGO, then I will have to buy him!”

“Haha, maybe you won’t be able to grab it at all…”

After arrangement.

Lin Mo also put on a training jersey specially designed for him by Adi,

The only thing to regret,

Lin Mo’s signature shoes are still being designed,

So it can’t appear in this first advertisement.

After some preparations are in place.

Spike Lee immediately directed the shooting team to start shooting.

“The first act of the script.”

“Lin Mo is in the middle of the field and starts dribble.”

“Action!”

……

The shooting task is not difficult.

Simple summary.

In fact, it is to let Lin Mo complete a series of actions he completed on the field.

of course.

The actions he does in the shooting are the most basic.

And according to the planned plan,

The effect of advertising into a film,

In fact, he wanted to add his top ten performances in the NBA after these basic moves.

For example, from a normal body front of the title,

You can edit and stitch Lin Mo’s “super high-speed dribble” + “Emperor Eye” and then shake the opponent down on the court;

An ordinary three-point shot training,

You can edit and splice the shots of Lin Mo “Yang Yan” + “High Projectile Three” in the delay fake action to dodge the opponent to complete the dry three-pointer;

An ordinary three-step layup,

It can also be spliced ​​with various difficult goals that Lin Mo completed with Qingfeng Dahui’s “Formless shot” on the court;

And at the end of the film,

The shot was to make Lin Mo take off from the freethrow line suddenly,

And the editing and splicing,

It is the various dunks in the freethrow line that Lin Mo completed during this 16 winning streak journey in the NBA.

Trying to gather them together in the trajectory of delay,

While keeping the characters changing,

Basketball draws a complete trajectory in delay,

And in the end,

It stopped abruptly before “Thor’s Hammer” dunked,

Turned into shady,

Back to the empty bench,

Lin Mo sat on the bench,

Open a bottle of Bodyarmor and take a sip.

Then the screen directly appeared

miracle_x_bodyarmor

Dream Linkage trademark.

“perfect!”

When the final scene of filming also ended smoothly.

In fact, even the sky outside the stadium is just approaching evening.

“Lin, I really didn’t expect you to behave so naturally in front of the camera.”

Spike Lee got up from the director’s chair,

Looking at Lin Mo with admiration:

“You seem to be born for the lens!”

Lin Mo shrugged humbly, then joked:

“After all, since Xia Lian, I have been surrounded by spotlights and flashing lights every day. This is called practice makes perfect.”

Spike Lee smiled and nodded in agreement.

“Director, this is the copy of the advertisement, please have a look.”

The assistant came up and handed one copy of the printed manuscript to Spike Lee and one copy to Lin Mo.

to be frank.

The creative of the advertisement Lin Mo is quite satisfied.

But in terms of copywriting, he doesn’t quite approve it.

Lin Mo slapped his head,

I thought of a copy of Kobe’s approach to Deng’s bodyarmor ad,

Simply said directly to Spike Lee:

“Actually, I also prepared a piece of copywriting. Would you like to listen to it?”

Spike Lee listened immediately.

“Everyone wants to win the championship.

Everyone wants to be the best.

Everyone wants to create their own era!

But the difference between imagination and the actual future is that

Is everything you do now!

Will help you create real miracles in the future! ”

Lin Mo’s voice is deep and full of magnetism,

This advertisement is quite charming since he read it out.

While Spike Lee was full of satisfaction,

Many staff members on the set also wanted to come,

While they were attracted by Lin Mo’s voice,

I was also directly moved by Lin Mo’s ad slogan.

Bang bang bang

Even Hannah, the chief planner,

He clapped and said with approval:

“It fits so well.”

“The advertising copy in my imagination should be like this!”.