Fu Jie looked around the team and said with a smile: today, we should first welcome deputy director Huang and general manager Fu back to work with warm applause. Perhaps everyone has heard that the arrears of agents in Liaocheng has always been a problem. The amount is very large, which has always been a heart disease of Xinyuan company. But this time, as soon as Huang Xing came out, not only the arrears were recovered smoothly, but also let me understand a profound truth. Indeed, the relationship and positioning between us and agents have not been accurate, which led to some agents turning the company around on their own. Therefore, on behalf of the company, I would like to express my thanks and affirmation to Huang Xing. At the same time, we will further improve the company's internal and external policies and strive to make the company have a better future

Huang Xing felt that Fu Jie's words were somewhat general. Although she only praised herself implicitly, these words were not suitable for speaking in front of all the employees.

But in fact, Huang Xing also knows that Fu Jie is sparing no effort to establish prestige for herself. This morning, the reason why the employees changed their normal and were polite to themselves must be that Fu Jie had shaped herself into a great hero in front of the employees.

In the morning, Fu Jie convened several managers of the mobile phone department, as well as Fu Zhenxin, Shan Dongyang, Huang Xing, Cao aidang and others to jointly discuss the new machine publicity and marketing strategy.

The mobile phone brand is "Xinyuan". This first new machine follows the high imitation route and imitates the appearance of the popular Motorola v3. Stylish flip, features and configurations are quite comprehensive. But the price is only about a quarter of that of v3. Therefore, in terms of positioning, Xinyuan mobile phone is aimed at medium and low-end customers.

To be exact, this mobile phone is quite successful, and its shape and function are on a par with v3. This is the first step for Xinyuan company to go out of the brand line.

To publicize the new aircraft, we must have a loud and short slogan. In this regard, each manager expressed his own views, and only Huang Xing's suggestion was recognized by Fu Jie. In fact, Huang Xing hasn't been idle these days. He is always planning a grand blueprint for the listing of new machines. Huang Xing learned from the successful marketing case of Gome in China and felt that the propaganda slogan should not only be catchy, but also reflect the gimmick of the commodity itself. How many people know and trust Gome with the slogan "buy home appliances to Gome and spend money without regret"?

According to the successful experience of imitating Gome, Huang Xing has customized a slogan for Xinyuan company, which is in line with the company's reality and positioning: buy a mobile phone, go to Xinyuan, and Xinyuan will save you more money.

At the same time, Huang Xing will deliver the marketing promotion plan written in advance to Fu Jie. Fu Jie glanced roughly and nodded again and again. And read it in front of all managers for reference and comments.

In the morning, the policies related to the new aircraft had a basic rudiment.

At noon, Fu Jie took the initiative to call Huang Xing and had an in-depth discussion while eating in Jindeli.

After sitting down for the meal, they found that Fu Zhenxin and Shan Dongyang had both entered Jindeli. They didn't seem to see Fu Jie. They ate and sat in a corner.

Fu Jie frowned slightly and accelerated the progress of eating.

Fu Jie didn't eat much. After a while, he put down his chopsticks, wiped the corners of his mouth and said: Director Huang, now the company has encountered some problems in management. For example, the problem of unified tooling. I asked director Shan to unify the employee tooling very early, but the effect was not obvious. Now at least half of the employees don't dress according to the regulations, even if they would rather be fined.

Huang Xing said with a smile: Mr. Fu didn't consider it. What's the key to this problem?

Fu Jieyi frowns: the key?

Huang Xingdao: Yes. I've heard about it. There are several reasons why tooling can not be unified. For things at their own expense, employees naturally have a rebellious psychology. A set of work clothes costs at least 100 yuan. Employees would rather use this 100 yuan to buy cosmetics than buy black business clothes. Another reason is that the managers and management did not set an example. Unless the company pays a tooling fee as a welfare.

Fu Jie shook her head and said: that won't work. First, it costs a lot. One hundred of 300 employees, that's 30000. In addition, the popularity of our company's personnel is relatively large. They left the company just after they were equipped with tooling. How much did the company lose?

Huang Xing said with a smile: if it doesn't cost 30000, the company can customize or purchase in large quantities, and the cost of each set can be controlled between 40 and 50. The company can pay half of each employee at the price of 100 yuan. In this way, the company doesn't have to pay a penny at all, and it can make everyone feel that the company is more humanized.

Fu Jie thought a little, smiled and said: Well, you cunning director Huang, you really can calculate. It's like a profiteer,

Huang Xing will be her army: I rape, not for you, for Xinyuan company.

Fu Jie immediately clapped the board and said: OK! Just do what you say! I'll leave it to you to do. If it can be done, I'll write it down for you! By the way

Fu Jie paused and reached out to summon Huang Xing's ear. Perhaps considering that she was worried about being heard by Fu Zhenxin and Shan Dongyang, she deliberately lowered her voice and said: since you came up, I think Shan Dongyang, the director, is becoming more and more useless. The company is now under his control. I'm going to straighten you up during this time.

Huang Xing was stunned and flattered and said: Thank you for your trust.

Fu Jie glanced obliquely at Fu Zhenxin and Shan Dongyang, who were seated in the south, stood up holding the table and WAN Er smiled.

A day later.

Huang Xing's scheme has been confirmed by practice.

On behalf of the company, Huang Xing solicited the opinions of several managers and supervisors, and communicated with the employees of the marketing department in a timely manner. Everyone generally said that this way of "two, one, five" is acceptable.

In fact, due to the large-scale procurement, the company basically didn't spend a penny.

Fu Jie was overjoyed and placed greater expectations on Huang Xing.

During the 11th National Day, with the strong support of Fu Jie, Huang Xing made major adjustments and deployment to the marketing strategy of the whole Xinyuan company. On the outer wall of the third and fourth floors near the highway, a huge red banner was printed, which said: buy a mobile phone and go to Xinyuan. Xinyuan will save you more money. At the same time, the Ministry of e-commerce was ordered to rectify the company's website, print and distribute color publicity pages, and hire a number of part-time bill issuers at a low price to do publicity and promotion near major communication cities and mobile phone stores.

Secondly, Huang Xing also called on the company's managers and employees to actively open exclusive stores on large websites such as Taobao and give up a certain profit space.

Moreover, Fu Jie also took advantage of the relationship between mobile, China Unicom and other operators to get a batch of low-cost recharge cards and play a conventional card: free calls for mobile phones.

An unprecedented marketing atmosphere and advertising atmosphere are rendered incisively and vividly.

And Huang Xing's great efforts during the 11th National Day are enough to make Shan Dongyang, who has always despised Huang Xing, feel a little at risk.

In the increasingly competitive communication industry, Xinyuan company has made remarkable achievements in the promotion of the 11th National Day. Despite the global financial crisis, the company's sales volume has increased significantly compared with last year.

During and after the Eleventh Five Year Plan period, an endless stream of merchants came to the company to negotiate the purchase of mobile phone consignment business.

October 10th. After the gratifying results of the 11th promotion, Fu Jie took advantage of the victory and was ready to continue playing two cards: first, hold a brand press conference of the new machine; 2、 CCTV X program will come to Jinan at the end of this month to organize a recording activity called "people's public servants". At that time, many businesses and enterprises will publicize themselves. Xinyuan company will spend about 100000 on this project. After all, the ratings of this program are relatively high. As long as you have the opportunity to show your head in the program, it will certainly play a great role in publicity and promotion.

Fu Jie paid a lot of money in preparing for the brand press conference.

We have actively mobilized resources in all aspects, and all the relations between the media, businesses, operators and officials have been used. In order to make the brand press conference more effective, Fu Jie also contacted Wu Qianqian, a hostess of an entertainment program of the provincial TV station, and invited her to host the press conference.

On Wednesday, Fu Jie arranged a meal and led Fu Zhenxin to meet Wu Qianqian.

After the meal, Fu Jie returned to the company in frustration and sat in the office sighing constantly.

Obviously, Fu Jie's personal expedition did not achieve the desired results. Fu Zhenxin calls Shan Dongyang and Huang Xing to general manager Fu's office to comfort Fu Jie and discuss countermeasures.

Fu Jie came out of her loss and said she would not give up until she reached the Yellow River. She would talk to Wu Qianqian at the weekend.

Fu Zhenxin suggested that there are many hosts in provincial TV stations. Why do you have to hang from a tree?

That's what Fu Jie said. But which host can have the appeal of Wu Qianqian? It doesn't make much sense to find a host like Sun Gang and Li Xiaochen. If you want to do it, do it best.

Fu Zhenxin said with a wry smile, but when Wu Qianqian opened her mouth, she paid 500000 for her appearance. She really dared to open her mouth!

Fu Jie said, what do you know? She's not a lion talking. She's politely rejecting us. There must be something else we didn't think about.

Shan Dongyang said, or I'll meet Wu Qianqian in person another day.

Fu Zhenxin said with a wry smile, you? My sister can't win. Can you win?

Shan Dongyang said, try it.

Fu Jie couldn't bear to attack Shan Dongyang's enthusiasm, so she simply became a living horse doctor. On Friday, she took Shan Dongyang directly to the TV station to find Wu Qianqian.

But in fact, the ending is still bleak. No way. Shan Dongyang used both hard and soft. He was scolded as a neuropathy by Wu Qianqian. Fu Jie was very embarrassed at that time.

After two consecutive failures, Fu Jie has no hope for Wu Qianqian.

As a last resort, Fu Jie decided to go second and find another host of the entertainment channel - Li Xiaochen.

After making an appointment with Li Xiaochen through a friend relationship, Fu Jie changed an entourage and booked a box at a hotel called "all donkey banquet" with Huang Xing. Because there was a rumor that Li Xiaochen had always been fond of donkey meat. He felt that eating donkey meat could nourish his face and health, and keep his youth forever.

At five o'clock in the afternoon, Fu Jie and Huang Xing waited hard at the door of the "all donkey banquet". In the twinkling of an eye, half an hour passed, and Li Xiaochen still didn't come to the appointment.

Fu Jie kept lifting her wrist to look at her watch, with an anxious look on her face.

Huang Xing suggested tentatively, why don't we drive to the TV station to pick her up?

Fu Jie shook her head and said, wait and see.

Huang Xing said, why don't you call to urge.

Fu Jie said, don't fight. Learn to wait.

Huang Xing didn't speak again. But it's not difficult to see that Fu Jie has been impatient.

People can't help themselves in the mall. In order to survive, Fu Jie had to accept the suffering of such people.

However, Fu Jie's frown was really beautiful. High-end high-heeled shoes gently stepped on the ground and made a weak but crisp sound.

Another quarter of an hour passed. Fu Jie breathed a deep sigh of relief and couldn't help complaining: it's almost six o'clock when it's agreed to arrive at five thirty! Time is life. It's swallowing our lives!

Huang Xing comforts Fu Jie: maybe she's in a traffic jam.

Fu Jie said with a bitter smile: I hope. By the way, director Huang, Fu Zhenxin has told me what happened in Liaocheng. However, this matter concerns Fu Zhenxin's reputation and the company's commercial interests, so I hope... I hope you don't go out and make a noise.

Huang Xing felt that Fu Jie's sudden mention of the matter was somewhat abrupt, but he had to nod in agreement: don't worry, Mr. Fu.

Fu Jie asked: do you know what I'm talking about?

Huang Xing said: Deng... Deng Guanghui

Fu Jie gently raised her hand and said: I gave him a step. Of course, this is also equivalent to giving the company an opportunity. But this time it seems that your trip is worth it. Fu Zhenxin thinks highly of you.

Huang Xing was stunned. He even wondered if he had heard wrong?

Fu Zhenxin thinks highly of herself?

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