Perfect Superstar

The prosperity of the world is for profit, and the world is for profit.

To put it bluntly, the chaotic situation in the domestic film market is actually a conflict of interests. It is a fierce competition for a share of a piece of tens of billions of box office cakes. Everyone wants to grab the biggest and sweetest piece.

In this competition, "Swordsman" became an unobtrusive supporting role, and everyone's attention was attracted by "Young Jianghu", "New Three Heroes and Five Righteousness" and "The Prodigal Son".

Marriott Pictures, Dadi Pictures, and Crown Pictures, which produced "The Prodigal Son", are all well-known companies in the industry, and their strengths can be said to be evenly matched. The three martial arts movies starring Huo Feile, Gu Lei and Lin Luo are all famous. As the best among young artists, who will win has undoubtedly become a hot topic of discussion.

After "Young Jianghu", "New Three Heroes and Five Righteousness" and "The Prodigal Son" also released trailers. The level of special effects is not inferior to the former. Coupled with the hype, people can't help but smell the upcoming summer. The smell of gunpowder smoke.

"Juvenile Jianghu" is scheduled for July 5th, "New Three Heroes and Five Righteousness" on July 12th, and "The Prodigal Son" on July 15th, a good show of fighting dragons and tigers has already begun!

And this kind of situation inevitably made many people worry about Chen Fei Media, because "Swordsman" was delayed until the National Day release, and the opportunity was completely lost after two months, and the box office prospect was worrying.

The reason is simple. They must have a great sense of novelty and curiosity about the hot new martial arts movies, and they are definitely willing to spend money to go to the theater to watch the fun. But after watching a few movies, it is easy to appreciate movies of the same type fatigue.

Of course, relying on the popularity of Lu Chen, Chen Feier, Liu Gangsheng, and Tan Hong, the box office of "Swordsman" will definitely not be low. Big words...

That's hard to say.

Many people in the industry believe that missing the summer slot for "Swordsman" is the biggest mistake, giving up the original advantage to the opponent, and the loss caused by the missed tickets is at least several hundred million.

This movie is likely to make Lu Chen fade away from the aura of invincibility - the aura of invincibility.

Chen Fei Media's recent low profile seems to prove this point.

"Recently there have been a lot of negative voices in the media..."

In Beijing, Chenfei Media Headquarters, in the general manager's office, Lu Xi threw an invitation in front of Lu Chen, and said, "We should take some action, and we can't just be passively beaten."

A few days ago, the first part of "Swordsman" "Sword Out of Huashan" was officially completed in Ningshan Film and Television City, and entered the post-production stage. Lu Chen and several main crew members returned to the capital first.

But the crew will not disband, but will further expand the staff size, because the filming of the latter two will continue, and it is expected that all filming will be completed by the end of the year.

In terms of publicity during this period, Chenfei Media was really low-key. Even the news of the completion of "Sword Out of Huashan" was announced on the official v, and no media reporters were even invited to interview.

The bad news about "Swordsman" in the media has never stopped. The reasons are actually a bit complicated. Some are caused by opponents, some are just a hot topic, and of course there is also the reason why Chenfei Media did not spend money.

Most of the media's morals are actually selling by the catty, whoever bids the most will sell to whomever, Chenfei Media does not throw money, but the opponent throws money, expecting to hear good things is a strange thing.

Although Chenfei Media also pays great attention to media publicity and public relations, and has a high budget, but it has recently shrunk its publicity strategy, which inevitably brought some negative effects.

Regarding this, Lu Chen said with a smile: "Don't worry, the summer vacation has just started, and when a few of their movies are released, it's not too late for us to act. It will be more powerful to draw our fists back and fight out!"

The concept of summer film comes from the United States, which refers to the film schedule from June 1st to August 31st every year. The main audience is student audiences aged 4-24. Major film companies usually focus on the film schedule in June and July. care,

Compete for this huge market share.

Originally in China, the summer film was always considered to be the off-season of the box office and was not taken seriously. However, with the increasing prosperity of the domestic film market, the value of the summer film has been greatly highlighted, and it has become a place of contention.

However, the domestic summer holidays start at the end of June, July is the prime time, and August is the end.

"Young Jianghu", "New Three Heroes and Five Righteousness" and "The Prodigal Son" three domestic films of the same genre are all released in prime time in July. Such a situation is relatively rare in the past, and the fight is bound to be very tragic.

Regarding Lu Chen's calmness, Lu Xi couldn't help but give him a blank look: "It's true that the emperor is not in a hurry and the eunuchs are in a hurry..."

Since Lu Chen had set the promotional tone for "Swordsman" early on, seeing the opponents' propaganda and public opinion offensive wave after wave, Chen Fei Media also endured quite a hard time, and some internally did not understand and The voice of complaining, I feel that I have been underestimated by swallowing my anger.

Lu Chen laughed, without further explanation, he curiously picked up the invitation on the table.

This invitation came from Marriott Pictures. "Juvenile Journey to the Rivers and Lakes" will hold its premiere in Marriott World Studios on July 2 in 5 days, and Lu Chen is invited to attend.

Lu Chen already knew about the upcoming premiere of "Juvenile Journey to the Rivers and Lakes", because Marriott Pictures had already announced it, and the momentum was very grand.

The premiere was also accompanied by the opening ceremony of Marriott World Studios, which to some extent demonstrated the ambition of Marriott Pictures to vigorously expand the film industry and move towards the road of pan-entertainment.

So for this premiere, Marriott Pictures also widely distributed invitations, inviting celebrities from all walks of life.

"Me and Mayfair also have a share..."

Lu Xi asked: "I'm definitely going, will you two go?"

Although Marriott Pictures is in direct competition with Chen Fei Media, as long as they don't tear themselves apart in the shopping malls, they have to give some face, otherwise they won't feel very good.

As the general manager of Chenfei Media, Lu Xi received the invitation to attend in person, which is a courtesy and a kind of business respect, and it doesn't matter whether Lu Chen and Chen Fei'er go or not.

According to what Lu Xi meant, it was better for the two of them not to go, anyway, the reason was easy to find, and they were not afraid of what others would say.

If you really go, it will be an opportunity for the other party to hype, which is an enemy.

"Go, why not go?"

Lu Chen raised his eyebrows, patted the invitation card in his hand, and said with a faint smile, "It's good to go and see the fun."

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