Perfect Superstar

In modern society, the power of money is infinite. The advertising and marketing of any product is inseparable from the support of large sums of money. Generally speaking, the more money spent, the wider the range of people affected and the deeper the level of influence. ??

Of course, movies are no exception. In fact, movies are one of the industries that pay the most attention to advertising and marketing, especially Hollywood, the overlord of the world's movies, spends an astonishing amount of money in this area every year.

For a movie with an investment of 100 million US dollars, it is normal to add another 50 million US dollars in the cost of publicity. This kind of large investment in advertising and marketing is also one of the mysteries of Hollywood movies sweeping the world.

This year, with the continuous expansion of the domestic film market, domestic films have also paid more and more attention to marketing, especially for blockbuster films with high investment, they have spared no effort in publicity, especially in the area of ​​online marketing.

However, it is quite rare to invest so much money in such a short period of time and create such a big momentum, which will inevitably cause a great impact in the industry.

Some people were dumbfounded - this style of painting is wrong!

For a long time, Chenfei Media, represented by Luchen, has not invested much in publicity and marketing. Whether it is releasing records or filming TV series, they often use their own influence to promote.

The most typical one is probably the Internet platform. Usually, he and Chen Feier show their love, and the retweets are hundreds of thousands or even millions. Even without spending money, it is sought after by the media, and the ratings are rising steadily.

This is really helpless, who made Lu Chen's popularity so high? His last blog post on the Inspur blog, the publicity effect is worth millions of marketing investment, which is beyond the envy of others.

Undoubtedly, the same publicity strategy was adopted at the earliest. The love poem written by Lu Chen to Chen Feier won the attention of many people. In terms of investment, it is almost nothing.

However, what people didn't expect was that, seeing that it was only half a month before the release, Chen Fei Media went against the norm and played a big investment in publicity, which made people a little inexplicably surprised.

The entertainment circle says it's big, but it's actually very small. The news in the circle always spreads fast. Although Chenfei Media did not disclose the publicity investment, but soon some people in the industry made inferences based on various information. It is believed that Chenfei Media has spent at least 30 million yuan, and the total budget is estimated to be doubled.

This kind of inference is quite accurate, and it shocked many people. From this, some people speculated that Chen Fei Media or more precisely, Lu Chen should be aware of the huge box office pressure, so they will promote it at such a cost. It intends to reverse the current embarrassing situation faced by martial arts movies.

You must know that at the opening ceremony that Lu Chen was in back then, he shouted out a box office forecast of 100-1500 million, if he couldn't even realize half of it in the end, he would undoubtedly lose his reputation.

Some people were surprised by this, some were curious, and some gloated, thinking that Lu Chen was finally at the end of his rope.

However, the more the company invested in advertising and the more aggressive the publicity campaign, the more people in the industry looked down on the film's box office. They even believed that after adding a huge amount of marketing expenses, Chen Fei Media might not be able to recover the cost.

"Look at you, I used to be so full of words..."

On the back seat of the Mercedes-Benz, Chen Fei'er showed Lu Chen her mobile phone, and said gloatingly, "Someone is getting hold of it now, right?"

Lu Chen glanced at it, and found that what was displayed on the screen of the mobile phone was a blog post from a certified self-media person on the Inspur blog. He asserted that the box office was between 500 and 700 million, or even lower.

In order to prove his point, this self-media person also eloquently listed a lot of data, including the box office of martial arts movies, etc., and even information from investigation companies.

Based on the 200 million investment in the production cost plus publicity, the box office needs to reach more than 400 million to break even, and not counting Lu Chen and Chen Feier's salary, plus 500 million!

Missed the golden summer vacation,

Facing the theme dilemma, it is undoubtedly extremely difficult to create a new box office miracle.

The inference of this self-media person has been recognized and supported by many people, with tens of thousands of retweets and likes. They also believe that martial arts-themed movies are destined to be a failed attempt by domestic movies, and will follow in the footsteps. It is very lucky to be able to save capital.

Lu Chen didn't pay attention to these pessimistic and negative voices on the blog, because it is not the big and small Vs in the industry that determine the box office in the end, but the hundreds of millions of viewers.

He has confidence in his own work, so why should he be afraid of others' cynicism?

As the saying goes, there are many people who are popular. Since his debut, behind the flowers and praises, there has never been a lack of slander and slander. I don’t know how many people are waiting for him to be unlucky!

Lu Chen swiped her finger on the screen, flipping through related blog posts.

In fact, in addition to these negative comments, there are also many supporters of Lu Chen on the Inspur blog, especially for the posters, stills and trailers released by the official V recently. In addition to the excellent modeling, several edited fighting scenes are also very exciting, with distinctive and unique characteristics.

Especially in the scene of fighting in the rain in the second trailer, there is no fancy special effects stacking, no exaggerated performances, every move is full of cruel and violent beauty, which is different from Hollywood action blockbusters, and also different from domestic ones. The popular Ip adaptation film, I believe that as long as the film maintains a similar standard, it will definitely bring unexpected surprises to the audience.

As a person who is good at creating miracles, this film critic believes that Lu Chen will not let everyone down.

His point of view has also been supported by many people, especially Lu Chen's fans, but there are also opponents who think that he is talking with Chen Fei Media's money.

However, Lu Chen can assure that, so far, Chen Fei Media has never spent money on a certain film critic, including this time the publicity is so big, and there is no budget arrangement in this regard.

Of course, even if Chen Fei Media came forward to refute it, it would be impossible to convince everyone.

So in the end, we have to rely on the facts to speak, and this fact is the box office results-in another 3 days, it will be in six major theaters across the country!

Lu Chen returned the mobile phone to Chen Fei'er, and her mind drifted to the future.

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