Rebirth 2002: Nano Life

Hearing the arrival of the Pengcheng Public Security Bureau, the two plainclothes policemen in Hangzhou City realized that they might be kicked hard this time, and it is difficult for them to take people away from Pengcheng now.

Soon, personnel from the Pengcheng Public Security Bureau came to Xiameng Internet Company. Chen Yizhe saw that the person who led the team had met on several occasions before and had brief conversations. He was the deputy bureau of the Municipal Public Security Bureau.

"Officer Zheng, I didn't expect you to come over in person this time." Chen Yizhe smiled and shook hands with Fang Fang.

"Mr. Chen, Xiameng Electronics needless to say, now your Xiameng Internet Technology Co., Ltd. is also our star enterprise in Pengcheng, as long as there is no illegal or criminal behavior, our Pengcheng Public Security Bureau will definitely protect Xiameng's legitimate rights and interests. ." Zheng Bureau said with a smile, he showed his attitude as soon as he came, and the two plainclothes policemen already knew that they really couldn't take people away this time.

Although Xiameng Internet Technology Co., Ltd. has far less popularity and momentum than Xiameng Electronics, it can be regarded as a company with a valuation of over 100 million. Yiyidongting music website is already the largest music website in China. The ranking has entered the top 100 and is currently 97th.

On March 4, Xia Meng Internet Technology acquired the UK-based last.fm website for £8.5 million. What is the concept of 8.5 million pounds? In 2004, the exchange rate of sterling to the people was 1:15, which means that the purchase price this time exceeded 100 million people's coins. This is Chen Yizhe's use of his own funds, which is equivalent to the entire Xia Meng. Valuation of Internet technology companies. The purpose of Chen Yizhe's acquisition of last.fm with such a large amount of funds is very clear. It is precisely to sell from China to Europe and the United States where developed countries are concentrated.

Last.fm was born at the beginning of the millennium, and the earliest was actually a combination of two projects. The first project came from Richard Jones, a young British computer science student who developed a plug-in for his undergraduate thesis. Once installed, the plug-in records all the songs you've listened to on this computer and uploads the collected information (music records) to an online database.

All users can use this database, you can create a music library through this database, record your private listening history, and compare it with other users' listening history. The second project is from a group of German and Austrian young people. These boys have created an Internet radio station. Their radio station has two buttons. Users can click like or dislike when listening to a song to express their likes and dislikes for the song. Through this algorithm, they can summarize each user's musical taste. In 2003, Jones and the young people of Last.fm began to cooperate, and this was the emergence of last.fm.

Simply put, last works by analyzing the music tastes of customers and then streaming more music that matches your tastes.

However, the most important question here is how to analyze a person's musical taste?

In fact, before the acquisition of last.fm, Chen Yizhe considered another website. In order to analyze personal music tastes, this website specially produced a "music genetic engineering" project. For this purpose, a group of music experts were specially invited. Perform surgical quantitative analysis on more than 600,000 pieces of music, and record and classify them one by one according to the singer's sound quality, musical instrument pitch, style, chord, etc. Every time a user types in a singer's name, the site searches the database for music with the same "genes" as him.

Compared with this website, Last·fm is just the opposite. It uses the "wisdom of the crowd", which is a big data analysis library.

For the simplest example, if you like Faye Wong, and a friend who also likes Faye Wong is listening to Lin Yilian, Last·fm will put Lin Yilian on your playlist.

Perhaps this method was not as accurate as another website's analysis of personal taste at the beginning, but Chen Yizhe finally decided to acquire the website last.fm. The reason is that the big data analysis library can allow last.fm to build a huge network around music. The community, and the whole community in turn helps last.fm to refine the "database". What Chen Yizhe values ​​is the built-in community model revealed by last.fm's genes.

The music recommended by last.fm is drawn from the real listening habits of over 2 million people. So, the more you play music and the more users on Last.fm, the more accurate the recommendations will be. Not only that, it can discover unexpected correlations between music and music more than the original "music genetic engineering", and even unintentionally reveal your recent mood. I heard that someone had broken up, and I felt unwilling. I watched what kind of songs my ex-lover was listening to on Las.fm, and guessed their mood at this time.

And if last.fm can be made bigger in the future, the data in it will become very interesting. From the big data of the entire website, you can clearly see what music is crossing the mainstream, and can accurately predict what bands will become popular.

Moreover, Last·fm used streaming media before, and can legally pay the royalties of network broadcasting through third-party copyright organizations. Therefore, three of the four major record groups - EMI, Warner Music Group, Sony, 20,000 record companies, and more than 100,000 independent musicians have established cooperation with Last·fm.

This is also one of the reasons why Chen Yizhe acquired last.fm, and in order to show the importance he attaches to copyright and to promote his own music standards, all the music files of last.fm have been converted into the kdtd format developed by Xiameng Internet.

At the end of last month, Wen Meicen released her first single "NotReadyToMakeNice" on Last.fm, which was Chen Yizhe's 2007 Grammy's best single in his last life.

It wasn't because it won a Grammy award that Chen Yizhe copied the song to Wen Meicen, but the main reason was because of the connotation of the lyrics of the song itself - not afraid of power and insisting on yourself. Wen Meicen is a Chinese singer after all. If he wants to make a breakthrough in the European and American music circles, he must have extremely distinctive characteristics, and this song just gives Wen Meicen a personality.

The song itself is good, coupled with the promotion of the website, "NotReadyToMakeNice" has entered the top 10 of the last.fm music chart, Wen Meicen is regarded as a hit in the European and American music circles.

The acquisition of Xia Meng Internet did not affect last.fm, but because of the new model, the growth rate of last.fm users became faster. Chen Yizhe set the target of last.fm in 2004 as 2 million users. doubling the base.

And due to the acquisition of last.fm, ipalyer finally broke a transparent wall in the European and American markets. In April, the sales of ipalyer in the entire European and American markets exceeded 20,000 units. This is because Chen Yizhe still insists on hunger marketing. The strategy is not to release the results to the agents. Otherwise, it is very likely that the number will exceed 50,000~www.wuxiahere.com~ The arrival of the personnel of the Pengcheng Public Security Bureau makes the two plainclothes policemen in Hangzhou City quickly He left in despair, but for Chen Yizhe, the matter was not completely resolved.

From the police arresting Ma Weiqi across provinces, it can be seen that the person who drove a luxury sports car to kill Zhuo Jun is still very powerful in Hangzhou. And a week later, even if the students protested like this, the city government still turned a blind eye and insisted on the previous responsibility judgment of the traffic police. Although the experience of the students in the school is very shallow, it is a little commendable. Many students in the school are hot-blooded. The handling of the city government is likely to intensify the conflict. At that time, the Hangzhou city government is likely to be difficult to step down.

Zhuo Jun's incident, in Chen Yizhe's view, was both angry and numb at the same time. Because there are so many things like this happening in this world, not only domestically, but also abroad.

The so-called law often has limitations in its fairness. For two civilians, it is fair, and it can indeed protect your rights.

But if the two sides of the matter are civilians and the powerful, the powerful often have a greater say. Fortunately, the development of the Internet in later generations has prevented the rich and powerful from being so arrogant.

It's just that it's 2004, and it's actually very difficult to get more attention and voices on the Zhuo Jun incident through the Internet.

On the same day, Xia Meng Internet Company took the initiative to contact a reporter from the Southern Metropolis Daily, the largest mainstream political and economic media in South China.

The big boss Chen Yizhe finally appeared in front of reporters for the first time.

The next day's Southern Metropolis Daily immediately published a piece of news: "Current domestic contradictions revealed in Zhuojun's car accident: civilians and powerful people".

The Southern Metropolis Daily was able to report on this incident because Chen Yizhe agreed to accept a personal interview with the Southern Metropolis Daily a year later.