Rebirth: Back To 1991 As the Richest Man

Chapter 2157 Gives them one more choice

Smith pointed out the window and said, "In the United States, labor is expensive, and you also require every city to have such after-sales service."

"What a huge team of employees, and the monthly salary alone has to be a huge expense."

"In addition to setting up after-sales points, etc., and a series of expenses, it is estimated that the profit of the electrical appliances we sell every month is not enough to fill!"

"The overall sales of electrical appliances are already getting lower and lower.

This is caused by the general economic environment, and we simply cannot change it. "

Smith's opinion, of course, is also Luo Hao's opinion.

Doing so is good news for customers, but a suicidal decision for the business itself.

Most people think so.

Of course, since Chen Jianghai said it, of course it is impossible not to think of this.

Seeing the reaction of the two, Chen Jianghai still looked calm, and said unhurriedly, "Smith, don't be impatient, you listen to me first and then express your opinion."

Smith nodded quickly, posing as if he was listening.

Even in his slightly eager eyes, there was a trace of anticipation.

Chen Jianghai pointed at himself and said solemnly, "Do you think I'm a fool?

Can't think of these? "

Smith quickly shook his head.

How dare he question Chen Jianghai!

Chen Jianghai continued: "Since I said that after-sales will become a more important part than sales, naturally there is a corresponding method."

"I set up after-sales, although I serve customers, but I am not a lad, let alone a god.

I did it for a reason, of course. "

"In the early stage, we started after-sales first, so that customers can form a habit. The first reaction to failure of electrical appliances is to find after-sales instead of buying new ones directly."

"At the same time, we also used this perfect after-sales service to build Qiuhai's reputation."

Smith nodded excitedly when he heard this, and added: "Perhaps we will operate at a loss at the beginning, but over time, if the amount of precipitation is large enough, we will naturally achieve profitability."

"By that time, it will be too late for our competitors to react.

We have become bigger and stronger, and it is not something they can easily shake. "

Chen Jianghai nodded with satisfaction and reminded with a smile: "Of course, we are not saying that we will raise various prices in the future, but we have to start from another aspect."

"If our reputation grows, people will definitely come here and want to enjoy our after-sales service.

But at this time, you have to tell him that our after-sales service is only for Qiuhai brand electrical appliances, and other brands will not work. "

"So will they buy Qiuhai's electrical appliances for after-sales?

This is more realistic than spending a lot of money on advertising.

Because we are dealing with high-quality customers who will really pay for things. "

"In other words, we provide free door-to-door repair of electrical appliances, but the repaired parts must be genuine parts of our Qiuhai Electric Appliances, and the price will be more expensive than the imitation parts on the market.

As the saying goes, you get what you pay for, it must be more secure.

"Moreover, we can also stipulate that if it is damaged again within a certain period of time, it will be replaced free of charge, so that customers can support the products of our Belus agent with more confidence."

"In fact, the cost price of this genuine part is not much different from the price of the imitation product, so wouldn't the extra money make up for labor and other costs?"

"Also, when customers buy our Qiuhai appliances, you can offer an additional after-sales package, and the specific price will be discussed later."

"For example, our electrical appliances are originally guaranteed for three years, but if you buy an after-sales package, you can extend it to five or even ten years.

In order to avoid the troubles that may be encountered in the future, there is a high probability that everyone will buy it. "

"Because once there is a problem with the appliance, the cost of a repair may be more than the price of this after-sales package."

Smith stood up excitedly at this time, waving his fists and said, "Good way! Now that they have bought this package, they don't need to worry about these problems at all."

"It's taking advantage of their mentality to save money and make money.

It is also in line with the actual situation of the current US market. "

"In fact, as long as the quality of our electrical appliances is good enough, how can it be so easy to break.

Therefore, we are sure to be profitable. "

Chen Jianghai smiled and nodded, giving Smith an admiring look.

As expected of his chosen agent, Smith's conditions in all aspects are quite excellent.

Although it is difficult for him to consider these things independently, with a little guidance, he can clearly see the benefits.

As a proxy, that's enough.

Chen Jianghai continued to conclude: "According to this set, the after-sales service will expand with the development of Qiuhai Electric."

"At the same time, Qiuhai Electric will also expand its sales because of after-sales reputation, and even use this to enter some markets that we did not occupy before."

"The two complement each other. When after-sales occupy all places, it means that Qiuhai Electric has reached its heyday in the United States."

After Smith heard it, he became extremely excited, and he couldn't help pacing back and forth, imagining a bright future.

He never imagined that in the end, this was the way to solve the problem.

This idea is simply insane.

Chen Jianghai was indeed Chen Jianghai, and he was able to come up with such a powerful idea.

If after-sales are made according to Chen Jianghai's plan, then Qiuhai Electric will basically be in an invincible position.

Other appliance brands simply can't shake it.

In terms of brand effect, Qiuhai Electric will also overtake in one fell swoop with such after-sales services, and it is not impossible for its brand power to surpass other old brands.

Luo Hao was also shocked by Chen Jianghai's thought and was speechless.

The idea is simply astonishing.

He never thought that he could start from this aspect.

In the end, if you want to sell well, you have to go to the psychology of consumers, and you have to think about customers everywhere, and they will buy it.

The after-sales plan of Chen Jianghai Nong is exactly what the customers want and like the most.

Who buys an electrical appliance not wanting to save time, effort and worry?

For this, they are willing to spend money.

The key is that they still feel that the spending is worth it, and there is no negative emotion.

Because if an electrical appliance breaks down, the minor problem is fine. If it is a major problem, the cost of repairing it elsewhere may be half the price of the electrical appliance.

This is very distressing.

No one wants such a thing to happen to him, but no one can guarantee that such a thing will not happen to him.

So many people choose to buy a new electrical appliance as a replacement, saving time and effort, rather than running for repairs.

Now it is equivalent to giving them one more choice.