Rebirth: Back To 1991 As the Richest Man

Not long after, Wang Shufen came back, and her face really looked haggard.

But the moment she saw Chen Jianghai, her eyes lit up.

My son finally came back safely, which is more important than anything.

The first time they learned that Chen Jianghai was back, the elder brother Chen Jiangshan also came, and even Shang Yuanming and Lin Wanqing rushed back.

It just so happened that Chen Jianghai also wanted to talk to Shang Yuanming about something.

After dinner, Chen Jianghai sat in the yard, and Shang Yuanming sat next to him.

"Jiang Hai, you are really dangerous this time. I only got the news that you are in Lao Mi through TV. I also called you, but you didn't answer."

Shang Yuanming looked at Chen Jianghai and said, Chen Jianghai nodded, he did receive a lot of calls during that time.

However, Chen Jianghai didn't answer these calls, except for Lin Wanqiu's call.

First, he didn't want everyone to worry about himself, and secondly, he wanted Chen Jianghai to lead him, but everyone couldn't help himself. Besides, Chen Jianghai was reluctant to let others know about the situation at that time.

Maybe the more you know, the more worried you will be.

Therefore, apart from contacting Lin Wanqiu, Chen Jianghai didn't have much contact with anyone else.

"It's not that I don't want you to worry, and the environment at Lao Mi was really not very good. Although I was not grounded, there must be someone staring at me when I went out. I didn't want to expose too much at that time."

Chen Jianghai casually made an excuse and said.

"That's right, everything is over anyway, it's good that you can come back safely."

Shang Yuanming nodded with a smile, and then seemed to have thought of something, and immediately sat up straight.

"Jiang Hai, I have something to tell you."

"Well, what's the matter?"

"Our Haidilao has already begun to expand. I listened to your plan and improved the training of some employees and some related systems, but there are more and more people on my side, and I have decided to let them go out to expand the seabed. The size of the catch."

this thing,

Shang Yuanming also decided to talk to Chen Jianghai after careful consideration.

After all, Chen Jianghai was relatively opposed to Shang Yuanming's rapid expansion of Haidilao's scale before, so Shang Yuanming is now killing it first and then playing it.

"I know."

Chen Jianghai smiled lightly.

At the dinner party in the capital, Chen Jianghai had already learned of this situation from several catering industry leaders.

The development of Haidilao has actually made these bigwigs in the catering industry feel a little tricky, which means that Shang Yuanming's development strategy is actually very correct.

"You know? I just started the expansion this year, you know so soon?"

Shang Yuanming couldn't help feeling a little emotional.

"Brother-in-law, I wonder if you are interested in having fast food?"

Chen Jianghai said lightly, and gave Shang Yuanming the advice he said at the dinner party.

"Fast food? This thing is not very easy to do." Shang Yuanming said with a frown.

He has also thought about this matter. Since he worked on Haidilao, he has still done a lot of research on the catering industry.

After all, the fast food industry actually has very good development prospects, but now Shang Yuanming does not have enough energy to be distracted for the time being.

"See how you did it."

Chen Jianghai said very directly, "Looking at your current model, your Haidilao is mainly set up near the school, right? It is also a university town and downtown area with huge traffic. It can be seen that your main The consumer target of the company is for the group with a strong desire to consume.”

"In addition to your high-quality service from Haidilao, as well as cheap ingredients, you can stand out in all aspects."

Chen Jianghai began to analyze the current situation of Haidilao one by one.

"Actually, according to your current model, Haidilao can develop steadily and freely, and you can completely open up a new sector: fast food."

"Of course, the consumer group of fast food may have to change. The price of fast food is low, and the price of fast food is fast and quantity. The main consumer groups cover a wider range of aspects. You can not only control the groups with certain spending power, but also It's about being able to control the working class."

Listening to Chen Jianghai's analysis, Shang Yuanming couldn't help but ask: "Jianghai, do you want me to copy the model of gnawing Kidd? Do you want to make Western-style fast food?"

"Of course not. Our Chinese culture is extensive and profound, and the food part is very good. Why do we have to make Western food?"

"I'll give a simple example, Shaxian Snacks. This brand has been opened all over the country. You can see one if you walk three or five blocks. In fact, they are also a fast food brand. Can't we just copy one?"

When Chen Jianghai said this, Shang Yuanming was stunned for a moment, and nodded in understanding.

"The positioning of Shaxian snacks is very accurate. They fill the gap of low consumption, small profits but quick turnover, and they have found a way. In terms of mid-to-high-end fast food, there seems to be no fast food chain in China, that is, Western food. There's a lot of kidding like Kidd."

"They sell a hamburger so expensive, but it is still very popular. Can't we make high-end fast food in China?"

After hearing Chen Jianghai's words, Shang Yuanming realized that Chen Jianghai was not a fast food brand in the low-end market such as Shaxian Snacks, but a fast-food brand in the high-end market, and had to compete with companies such as Nippon Kidd.

"I have to think about what you said. I have no idea what to do."

Shang Yuanming shook his head, feeling a little excited for a while, but he didn't know what to do.

"To make fast food, it is nothing more than the speed, taste and weight of the meal. If you control these three, basically your fast food brand will be able to survive. On the basis of these three points, if you can add some more healthy and nutritious gimmicks, Then your fast food brand image can be established.”

"When your image is established, naturally your fast food chain will lead to rapid growth."

Chen Jianghai took a sip from the teacup beside him, moistened his throat and continued: "Of course, the most important thing is to control the consumer group, the working class I just said, this range may be narrowed down, you You can target the white-collar class, open your fast food restaurant around some high-end office buildings, and provide food delivery services.”

"Think about it, when you work for a long time, you are exhausted and hungry, order a delicious and nutritious fast food and send it to your work station. The aroma is full of fragrance, and everyone else is envious eyes..."

"Then are you worried that your fast food restaurant won't open?"

Chen Jianghai said with a smile, what he said was actually a bit ahead of his time.

It's just that he is planning some other ideas of his own in advance. The appearance of this fast food restaurant is only to allow some people to adapt to this kind of food delivery service.

Of course, if Shang Yuanming can do a good job in a fast food restaurant, I'm afraid it will become a very viable enterprise again.

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