Rebirth: Family Chaebol

Chapter 346: innovation

Yuan Fangguo doesn't seem to care about not winning the advertising business of Xiwang Group, but in the dead of night, he still licks his wounds silently. After all, from ambitious to complete failure, such a huge gap is not for everyone are acceptable.

It was Tian Ying and Ning Yuanlin who healed him in time.

Tian Ying returned to Rongcheng in mid-November. The purpose of his return this time was very simple, that is, to watch the last game of the Bashu team live.

It wasn't until this time that Yuan Fangguo remembered that the Bashu team had their last home game.

If I remember correctly, before the last game, the Bashu team was still not sure whether they could avoid relegation, so this game involving the future and fate of the Bashu team attracted the attention of fans across the country.

While drinking with the two of them, an idea suddenly popped into Yuan Fangguo's mind, that is to make a huge advertisement with the portraits of all the team members, from the coach to the team leader to the team doctor and the players. At that time, put those photos upright, and the effect must be extraordinary at that time.

Neither Tian Ying nor Ning Yuanlin were out there, Yuan Fangguo said his thoughts directly. When the two heard it, they could not help but slap their thighs and shouted, this is a great idea.

Tian Ying said excitedly: "Fang Guo, this kind of thing became popular abroad in the 1970s and 1980s. In English, it is called tifo. Large banners or puzzles covering the stands, often used in important games and key battles, are an important tool for fans to sign support for their clubs."

Ning Yuanlin, like Tian Ying, is also erudite and talented. He took Tian Ying's words and continued to add: "Tifo culture was born in Italy. It is said that it can be traced back to ancient Rome, when nobles watched gladiator duels. You can enter the stadium with a flag supporting a certain gladiator. In the late 1970s, the confrontation between AC Milan and Inter Milan fans escalated, Tifo culture was popularized, and fans began to make larger areas and more spectacular visual effects. Tifo, it's also a very interesting interior scene in the Italian stadium."

After he finished speaking, Ning Yuanlin hummed the AC Milan team song with an uncontrollable expression on his face.

Tian Ying also likes football, but he supports Inter Milan. Seeing Ning Yuanlin humming the team song of his sworn enemy, he began to tease Ning Yuanlin, "Fang Guo, does this guy sound like a dog? Call?"

Yuan Fangguo snickered, Ning Yuanlin's voice was really not flattering.

Following the two of them, the drink ended at nine o'clock in the evening. After the end, Yuan Fangguo did not go home, but drove straight to the company.

He has already contacted Ren Nanting. It is less than three days before the home court of the Bashu team. If he wants to complete more than 30 giant portraits in a very short period of time, he is indeed stretched for time.

When he came to Ren Nanting's house, Yuan Fangguo said his thoughts directly.

When Ren Nanting heard this, he couldn't help but clapped his hands and praised, and repeatedly praised, this idea is really good.

The two summed up, and soon reached a consensus.

The design was designed by Ren Nanting with the design department, the photos were collected by Ma Tingting, and the frame production was completed by Uncle Bao and his workers.

They have only two days left.

During these two days, all the employees of the advertising company worked overtime. Since the huge Tifo has extremely high requirements on the printing pixels of the printer, it is inevitable that the problem of unclear pixels will occur during the printing process.

In response to this problem, Aunt Lan also went into battle in person and applied the prepared paint to the areas where the pixels were not clear.

Aunt Lan was very serious when she was working, as if she was the only one in the world around her. And the workload of these huge Tifos is so heavy that in two days, she slept less than six hours.

Finally, three hours before the start of the game, thirty or so huge portraits were erected in every corner of the stadium.

These portraits are like the patron saint of the stadium, each with wide, piercing eyes looking at the stadium.

Every fan who entered the stadium was deeply shocked by these huge tifos, and the passion and heroism in their hearts also burst out at that moment.

With the help of this method, the Bashu team staged a miracle of comeback. They were behind 1:2 in the first half, Yao Xia scored two goals in the second half, and finally defeated the visiting Qingdao team 3:2 and successfully avoided relegation. .

Undoubtedly, Yuan Fangguo achieved great success using this method of publicity. The team reporters of "Football News" even praised these Tifos, saying that it created a precedent for the fans of Huaxia Kingdom.

Because the Bashu team was successfully relegated, mainstream newspapers and periodicals in Chengdu, such as Metropolis Daily and Commercial Daily, also caused "Luoyang paper is expensive" on the second day of the game.

It is also "Luoyang paper is expensive", Yuan Fangguo's advertising company quickly entered the sight of those companies in need.

In less than a week, several companies specifically approached them to negotiate advertising cooperation business, and many of them are also feed-based companies.

It just so happened that Yuan Fangguo and the others brought over the feed advertisement previously designed for Xiwang Group~www.wuxiaspot.com~ The person in charge of this feed looked at it and couldn't help but complimented him.

"Eat the big blue sky pig feed, fattening and rich buttocks can be seen, this pig's buttocks are very unique." The person in charge couldn't help laughing, the buyer of the feed was in the countryside, this kind of easy-to-understand advertising slogan is more suitable But that's it.

"That's it, you gave us a huge tifo around the feed factory, using this slogan, and our feed packaging also uses yours."

Since Ma Tingting deeply studied the advertising business of Xiwang Group, she also has some insights into the feed market. Seeing that the person in charge is a little careless, she quickly said: "Mr. Hu, you just said that the company has several kinds of feeds, which are too oily. Yes, more starch, more protein, I suggest that each type of brand should be used, so that for customers, there is still a certain degree of recognition.”

Ma Tingting is a beautiful woman, and she speaks softly. After a few words, she stabbed the person in charge in the heart. He couldn't help nodding, "Yes, this **** is right, then give it according to our company's different types of feeds. We design different packaging."

Seeing that her sales goal was achieved, Ma Tingting smiled. ( )

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