Rebirth: From catering group to world’s richest man

It is quite simple to directly copy the Shunfeng Express model.

This is what Shunfeng does now.

Every time it opens an outlet, it registers a new company with the name”Zhongshan Shunfeng””、”Such as”Gzhou Shunfeng”.

Therefore, the ownership of these companies belongs to the outlets themselves, and salesmen in various places naturally regard things as their own business, and they develop very quickly.

Currently, Shunfeng is developing very well in the south, especially in Guangdong Province.

Nearby is Shunfeng’s base camp.

After hearing Lin Shen’s praise, Nie Yun said:”I think it’s very simple. Ours is just like joining a franchise. Not only Shunfeng, many chains have this model. Since it has been proven by others, If it can succeed, then I will definitely succeed here.”

“What you think is beautiful. Lin Shen chuckled.

“Boss Lin, how can I call this the beauty of my thoughts? I learned in school that mature business logic that has been tested by others can naturally be copied.”Nie Yun argued quickly.

“It is better to have no books than to believe in books.

Lin Shen said,”There is something wrong with this logic when applied to your business.

” Once your branches have too much power, if one day they leave you to set up their own business or switch to another company, they will take away a large number of the company’s business.

For example, some companies with long-term business relationships may cooperate with your company a lot every year.

If they are taken away by a wave, would it be very hurtful? It’s like everything has returned to zero.

Nie Yun was stunned. He had never thought about the problem Lin Shen was talking about, and said,”But this is what Shunfeng does?””

“It does not mean that Shunfeng is right to do this. According to my speculation, with more and more branches like Shunfeng Express, this problem will become the biggest obstacle to the company’s further expansion. Tailwind is bound to change this pattern. So it is better not to make this kind of franchise model in the first place.”Lin Shen said.

This is indeed the case. By 2002, before Shunfeng was shipped to the north to develop its business, he finally made up his mind to transform all Shunfeng’s franchise branches across the country into a direct operation system. Only then could it be unified. Jiangshan began to march into the north and opened up the road to truly run the country.

Nie Yun was stunned again, he thought for a while and said:”Boss Lin, you are right. But if we don’t do this kind of franchise, then our company will develop much slower because we don’t have enough money, and we won’t be left behind and beaten by then.”

“I have a better proposal, do you want to listen to it? Lin Shen said

“Listen, I listen.”Nie Yun quickly said, Lin Shen is an investor, he will listen to whatever Lin Shen says, as long as he can give him money

“I won’t invest in you. Lin Shen said

“ah?”Nie Yun was shocked. What he just said was quite good, but why was he suddenly unhappy,”Why?”

“I won’t invest in you, I want you to work for me, and I can give you part of the equity. Lin Shen said

“Follow you?”Nie Yun was stunned again.

He instinctively didn’t want to do this. He still wanted to be the boss, and it was his idea to imitate Shunfeng to do freight. He didn’t want to work for Lin Shen.

It seemed that he saw rejection in Nie Yun’s eyes. With a look on his face, Lin Shen said,”You don’t want to? This is understandable. But I can tell you that if you compete with Shunfeng, you may still be a little competitive, but if your competitor is me, you will lose everything.

Nie Yun was a little disbelieving and said,”Boss Lin, what you said is too arbitrary. If you start this business from scratch like me, how can I not be able to beat you?” I went to the south to inspect Shunfeng Express and thought about it for a long time. As long as I got the investment, I could get started right away. As long as I work hard, I don’t believe I can’t be you.”

Nie Yun said very confidently. After all, in this year, no YTO, Zhongtong and STO have appeared. There is competition in this field, but it is not as cruel as the competition in the future. Nie Yun is engaged in this now. He feels that as long as he is willing to work hard, it may not be possible. Can’t carve out my own career

“So tell me, how much start-up capital do you have? Lin Shen asked

“I have raised 1 million myself.”Nie Yun said

“How much more money do you need? Lin Shen asked

“I need five million.”Nie Yun said

“five million? Lin Shen smiled and said,”Do you know how much of an asset-heavy investment you are going to do?” A total of six million, and your development speed is still slow. Stores, fleets, and warehousing, which one doesn’t burn a lot of money? If you want to achieve rapid development with 6 million, it is tantamount to wishful thinking.”

“That’s why I thought, let’s start with a franchise. In this way, both stores and warehousing can save a lot of money.”Nie Yun’s voice lowered.

“Going around and around, the problem comes back to the far point.”Lin Shen chuckled.

Nie Yun lowered his head. He had to admit that if he did what Lin Shen said and started direct sales, then he really couldn’t afford it. It would be too expensive. If he didn’t follow what Lin Shen said, By doing direct sales like that, it seems that we are indeed facing what Lin Shen said, that one day the entire territory will be in danger of falling apart.

“Boss Nie, let me tell you the truth. I have long been optimistic about the freight industry. The reason why I said that if we do it together, you are not my opponent is because I have been planning it for many years. I am not starting from scratch. of. Lin Shen said

“Um?”Nie Yun had a question mark on his face.

“Frankly speaking, whether it’s fleet or warehousing, I have it all. Lin Shen said with a smile.

“All?”Nie Yun was obviously a little confused and a little unconvinced.

“certainly. Lin Shen said calmly,”Not only do I have it, but I have it all over the country.””

“What a joke!”Nie Yun obviously doesn’t believe it at all. It’s spread all over the country. This is too bragging. He doesn’t believe a word of it. If you say you already have a fleet and warehousing in Shai, can he still believe it? You have it all over the country. Who are you fooling? Ah!

Lin Shen could naturally see the distrust in Nie Yun’s eyes, and Lin Shen was also a little melancholy. He really couldn’t prove it unless he showed Nie Yun the property ownership certificate for a house!

“Boss Nie, it’s not easy for me to prove it. How about I call two people over and let them tell you?”Lin Shen Shen thought about it and decided that it would be too arrogant and foolish to show the property rights certificate directly to Nie Yun. It was not Lin Shen’s style. It would be better to find two people to come over and prove it to Lin Shen.

Lin Shen picked up the phone. He made a phone call, then put down the phone and said to Nie Yun:”Boss Nie, wait a moment.”