Rebirth I can see the success rate

"What activities are you planning to do?" Tang Xin asked curiously.

"Tmall party!"

"Tmall party?"

"That's right." Lin Chen said with a smile: "Those people like Penguin haven't turned their minds. They think that in the so-called shopping festival, they only need to send out red envelopes for advertising."

"How is this shopping festival different from general mall promotions?"

"But my thoughts are different..." Lin Chen looked at Tang Xin and asked her: "I ask you, if I mentioned the Spring Festival, the Lantern Festival, or even 315, what would you think of?"

Tang Xin's eyes lit up: "The party?"

Lin Chen nodded with satisfaction: "It's the party! The idea I gave Ma Xiaoyun is to have our own Tmall party!"

"This party will be broadcast live with Donghai TV and Dolphins, and will be open to national audiences. My purpose is to make everyone think of the shopping festival in the future, which is our Tmall shopping festival, not any other platform."

"Such a party, I'm afraid it will cost a lot, right?" Tang Xin said with some worry.

"It's a lot, but I heard that for this shopping festival, Penguin and the others are preparing to spend more than one billion yuan in advertising to compete with us. More than one billion yuan, haha, if you can do it this time. Snipe them, I'm afraid Ma Xiaoyun's dream of going public will soon be realized."

Tang Xin stared at Lin Chen. Every time she saw Lin Chen confident and confident, she always had an impulse. Now, there is no need to conceal this impulse.

"Achen...I want..."

"Aren't you running out of strength?"

"Then do you have the strength?"

Lin Chen smiled slightly and answered her with practical actions.

...

This morning, Lin Chen still had something to say to Tang Xin.

In fact, the recent competition between Stardust Group and Penguin is not just an e-commerce shopping festival.

In many areas, Penguin Group has begun to compete with Stardust Group.

As for the reason, there is nothing but profit.

It seems to be a coincidence, but in fact, Penguin, as the first company in Lin Chen's last life, will be China's leading company in the future, and faintly overwhelming Ali in the parallel world, it has its own uniqueness.

Outstanding vision is one of the greatest strengths of Penguin.

For the future development of all walks of life, Penguin can often foresee and make plans first.

As for the Stardust Group, Lin Chen has also made plans in advance for many Internet-related industries that will be hot in the future because of Lin Chen's future vision.

This has led to the inevitable competition between the two companies in many businesses.

An all-out war with the Penguin Empire started silently.

In addition to this reason, Lin Chen had also heard of another possible reason for the competition between the two.

That is, in the backstage of the Penguin Empire, there is the shadow of the Li family on Hong Kong Island.

Hong Kong Island Lee's...

Haha, if they thought that Lin Chen didn't know that Wu Hui was involved in this assassination, it would be too naive.

Lin Chen knew very well that compared to Wu Hui, Li Tiancheng and him were truly immortal, so from the beginning, Lin Chen had no intention of letting him go.

It’s just that the situation of the Li family and the Wu family are different. They dominate Hong Kong Island, and many of their businesses are on Hong Kong Island and overseas. It is far more difficult for Lin Chen to deal with them than against the Wu family, and Li Tiancheng’s His father, Li Chengjia, was the richest Chinese in the past few years.

Therefore, dealing with the Li family can only take a long-term view.

This time, the all-out war with the Penguin Empire, the artillery of the first war, was actually not started on the e-commerce platform, but on the video website.

At the beginning of the year, with the funds raised from the listing, Dolphin Live, a subsidiary of Stardust Group, officially announced that it had acquired the domestic Youku Tudou, renamed it Dolphin Youku, and expanded its business to the video playback field.

Although it was after the acquisition, it was also a great opportunity for Dolphin Youku.

Because of Dolphin Live, and even the Stardust Group behind Dolphin Live, dolphin Youku’s competitiveness has skyrocketed.

At the beginning of this year, as Dolphin Youku’s biggest rival, Penguin Video, it just established its own British drama channel and became the country’s largest British drama video broadcasting platform, attracting a large number of video users and posing a great threat to Dolphin Youku.

After this incident, Lin Chen directly added several buffs to Dolphin Youku when he backhanded.

After negotiation, Donghai Satellite TV has become Dolphin Youku’s cooperative TV station. All the high-quality resources of satellite TV will be broadcast exclusively on Dolphin Youku, including the hottest variety show Running Brothers, and a batch of TV series represented by "Strategy of Yanxi Palace" .

In addition to the high-quality resources of Donghai Satellite TV, Lin Chen's biggest BUFF for Dolphin Youku is undoubtedly the cooperation between Matching Dolphin Youku and Netflix.

At the beginning of the year, because of the popular American drama House of Cards, Netflix completely counterattacked and turned over. Now it has become the most popular video platform on the other side of the ocean. The stock price has doubled directly, allowing Lin Chen and Ivanka to make a lot of money.

The gambling agreement with Netflix's senior executives was easily reached through a house of cards.

Because Lin Chen is considered to be a major shareholder of Netflix at any rate, he also has a great say in the company. It is easy for him to link the two companies to cooperate.

So soon, Dolphin Youku reached a strategic cooperation with Netflix, exclusively introducing a number of popular Netflix dramas, including "House of Cards", and became Netflix in China.Xia’s exclusive official authorized broadcasting platform.

With these great efforts, Dolphin Youku quickly surpassed Penguin Video and regained those users who were originally attracted by Penguin Video. In only one month, it achieved the first place in both computer and mobile views. Achievement, in the video broadcast battlefield, the penguin was beaten severely.

The second battlefield comes from the web platform. Here is a completely overwhelming war.

Stardust Group acquired a web literary site called Qidian last year. This year Penguin also competed and opened a website called Founding Literature, intending to enter the web literary circle.

At the beginning, Penguin didn’t know that Qidian had been acquired by Stardust Group, and wanted to use a lot of money to dig a corner on Qidian. But when Lin Chen knew about it, he directly swelled Penguin’s hand with money and used money to dig people. , How could Lin Chen be afraid?

On the contrary, it was Penguin himself. The great gods he invited when the founding literature started, were directly robbed by Lin Chen with heavy money and generous contracts. This new site Guessing was established, and it was in depression. The site was full of There is no sign of rising in the busy street.

In this battle, the Penguins suffered another defeat.