Rebirth: I Have Nothing But Money!

Chapter 089: Ninety-Nine Stores, Starbucks Is Panicking! (810)

Su Can was not directly against Ali.

Even if Mr. Ma wants to deal with Su Can, he has no way to deal with it. After all, Su Can is not involved in the B2B field that he is familiar with.

on mobile payments.

Wechat Payment has reached in-depth cooperation with the four major banks.

The Alibaba team behind his old horse has a US dollar structure. To be precise, it is a Japanese company.

As Alibaba grows, the biggest beneficiary is SoftBank Group.

However, Honor Group is a well-established Chinese enterprise—or rather, it is a one-man company owned by Su Can.

And Su Can.

He is a banner-carrying figure born in the 1990s.

He is a representative of youth and a role model for contemporary college students.

He is a leading role model for young entrepreneurs in China - the four major banks have no reason to suppress Su Can.

On the contrary, we must do our best to help him and support him as much as possible. This is Su Can's unique natural advantage.

He is too young.

The Chinese youth, who have been in the doldrums for so many years, need such a spiritual leader.

Moreover, Su Can focuses on globalization, and the Honor Group will surely become China’s trump card in establishing its international reputation in a few years!

This is also an opportunity for China to export to the outside world.

The four major banks and the three major operators are very clear about this.

And Su Can has the invisible support of the Xu family.

Based on the above points.

Glory Group has asked the country to stand for it, and glory is the glory of the heaven.

And the most important thing is that Su Can has a very high ideological consciousness and a strong national spirit. He has made it clear in his financing requirements that he will not accept any foreign capital.

This sound is undoubtedly a fatal shortcoming for a huge company. The current international common currency is the U.S. dollar. A company purely composed of Chinese capital is bound to have difficulties on the road to internationalization.

"Ruthless enough."

“Be ruthless to your enemies, and even more ruthless to yourself.

"You are young, but you are so ambitious."

This is Mr. Ma’s evaluation of Su Can. You must know that even when Mr. Ma was evaluating his angel investor, Sun Zhenyi, he said that this Japanese dwarf looked smart, but was actually stupid.

Only an entrepreneur who is ruthless enough can go far and for a long time.

Just when Mr. Ma and Alibaba executives were discussing how to face the impact of WeChat payment.

Su Can is focusing on the final battle with Starbucks in Pengcheng.

The second day of the Lunar New Year in 2011.

At this time, Tang Yancha Town already has 99 offline direct stores.

It occupies all the university towns in Pengcheng.

Including busy sections.

In contrast, Starbucks only has 23 stores in Pengcheng.

Tangyan Chading has already crushed the number of stores, and Starbucks, as a competing product, has been directly suppressed and breathless.

The general manager of Starbucks Greater China region has visited the headquarters of Honor Group no less than ten times, requesting consultation with Su Can.

Ask Tangyancha Town to stop targeting Starbucks.

Initially, the person in charge of Starbucks Pengcheng thought that Tang Yan Cha Ding was a localized milk tea brand in China.

What Starbucks sells is the environment, including coffee.

You sell your milk tea and I sell my coffee. There is actually no conflict.

Although they both belong to the catering and service industry, there is huge homogeneity between the two brands.

Tang Yan's milk tea has formed an invisible cultural effect, and eventually became a trend phenomenon among young people, and even gradually evolved towards daily drinking of milk tea.

Its appearance has replaced the meaning of coffee's existence.

After all, coffee is a drink imported from abroad. Although the taste of coffee is not good, it always gives people the feeling that drinking coffee is good.

Probably over a long period of time.

Starbucks + Apple laptops are standard equipment for daily leisure for white-collar workers.

And Tang Yan.

But it has completely changed the impression that contemporary college students have on China’s local milk tea!

There are 99 Tang Yan Cha Town store designs with 99 styles. The stores incorporate ancient architectural elements, Tang color and blue and white porcelain.

Under Xu Qingyan's management, she even established in-depth cooperation with students and tutors from the Chinese Painting Department of the Academy of Fine Arts.

Starbucks directly impacts the design style of its stores.

This has 5,000 years of wisdom from the descendants of the Yan and Huang Dynasties deposited in history.

Of course, in terms of price range, Tang Yan has also achieved absolute localization. Taking into account the consumption level of the student groups in each region and each school, Tang Yan formulates the pricing of each store.

Xu Qingyan's ability really impressed Su Can.

At least in his opinion.

There is no other girl like Xu Qingyan in the world.

Of course, there is only one richest man in the country, and the richest man only has one daughter. The whole family is full of talented people.

Xu Qingyan grew up with Mr. Xu, and he has been influenced by it since he was a child. Mr. Xu is even known as an unparalleled talent in many academic circles.

He also stayed with Zhou Shuren for a long time back then.

Not everyone can have such a life experience, and the Xu family has many talents.

You can see it from here.

Excellence can really be passed down.

Xu Qingyan learned her father's business and management skills.

She learned the most advanced knowledge and vision in all aspects from her grandfather.

Su Can is really busy during this time.

He was so busy that he didn't have time to pay attention to what Xu Qingyan was busy with every day.

But he will regularly check the information Xu Qingyan sent to his mailbox for a period of time. Su Can will summarize it regularly and give some suggestions.

KFC, McDonald's, and other catering industries, no, to be precise, they are giants in the history of catering. Their sales models and experiences can be learned, imitated, and used for reference.

But want to go beyond.

There must also be strong publicity and marketing.

Supplemented by a taste that is solid enough to satisfy people's taste buds, success is just around the corner.

Whether it's milk tea.

Or some traditional Chinese delicacies.

As the saying goes, when you reach the top of the mountain, you can see all the mountains and small mountains at a glance.

When one looks at problems from a historical macro perspective, many things become simpler.

In particular, all projects and decisions currently implemented by Su Can will be confirmed in the next ten years.

If you follow the path that others have successfully taken, you will certainly get twice the result with half the effort.

The second day of the Lunar New Year.

Along with the red envelope phenomenon caused by WeChat red envelopes.

CCTV conducted a follow-up report, and Tang Yancha Town also took advantage of this wave of enthusiasm [to promote an activity of ordering at the store and receiving red envelopes.

All of a sudden!

Tangyan Tea Town's store in Pengcheng had a long queue early.

CCTV (good) reporters also randomly selected stores for interviews.

Right in the middle of winter.

Tangyan Tea Town is located next to the Penguin Building in Pengcheng Kanai.

At this time, there was a long queue at the door!

Looking inside the store, it was also overcrowded.

Tangyancha Town has become a scene for young people to read, communicate, etc.

The huge store is divided into various areas, in which various activities are carried out.

Fortunately, Pengcheng is not cold in winter.

The CCTV reporter responsible for the interview felt as if he was in a dream when he saw this scene.

`"It's so scary..."

"What kind of magic does it have when it's just a milk tea shop?"

Reporter Xiaoguan took a slight breath, and then came to the queue wearing a cameraman.

She then chose a young man who was holding a book with his head down, and asked with a smile: "Hello, I am Guan Wen, the reporter of CCTV's morning news column. I would like to ask you why you are so early in the morning. Are you queuing up in front of this milk tea shop?"

...Skin....

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