Rebirth In Hollywood

As we all know, the ratings of the Oscars in recent years have repeatedly hit new lows. This year, the Academy of Motion Picture Arts and Sciences and the Oscar Organizing Committee spent huge sums of money to build the most luxurious crystal stage in history, aiming to catch people's attention visually. According to information received by Ryan, the stage design of the 81st Oscar Awards Ceremony, designed by Broadway set master David Rockwell, was decorated with 92,000 Swarovski crystals, forming a spectacular "Crystal Waterfall". , to create a fairy-tale world.

This year's Oscar Organizing Committee not only redecorated the stage, but also boldly reformed the specific viewing links. During the interval of the awards show, the Organizing Committee will imitate the "Super Bowl" and intensively broadcast the upcoming Hollywood blockbusters to win more awards. Eyeballs, also get more advertising dollars.

The organizing committee also specially added interactive links to stimulate the enthusiasm of the audience.

In addition, the Academy of Motion Picture Arts and Sciences, which has always been conservative, is rarely open. One week before the award ceremony, it joined forces with many media to create a huge hype.

Of course, the Academy represents the authority of the film industry, so it is naturally impossible to create those inferior gossip news to gain attention.

Therefore, the goal of focusing on hype is the highlights of this awards ceremony.

For example, whether a handsome host can become a "killer" of a young woman.

In order to save the declining ratings of recent award ceremonies, the Oscar Organizing Committee has made great efforts on the host. Australian actor and recognized world-sexy man "Wolverine" Hugh Jack Mann will host this awards ceremony. Oscar Organizing Committee This time, a "beautiful man plan" will be set up, hoping that more older female audiences can drive family members to watch the awards ceremony and attract viewers.

At least judging from the publicity effect, the public is still full of expectations for Hugh Jack Mann's hosting.

For example, whether Meryl Streep can set a new Oscar record.

Meryl Streep, who has been nominated for an Oscar for the fifteenth time, unexpectedly broke the record held by Katharine Hepburn and set the most Oscar nominations, but she has only won two Oscars so far, and four The second winner, Katharine Hepburn, still has a big gap.

If this year's Oscar for Best Actress is in the running. If Meryl Streep can really embrace the statuette as the media thinks, then she will be recorded in history again and become one of the few actresses who won three Oscars for acting.

It is undeniable that Meryl Streep is the best acting actress today, at least one of the top three or four people.

For example, can Nicole Kidman win the Oscar for Best Actress for the third time as she wishes?

Like Natalie last year,

Nicole has swept the Best Actress crown at a series of awards including the Golden Globe and the Screen Actors Guild Awards. If she wins for the third time, she can at least surpass Meryl Streep in the number of Oscars.

This world is very realistic, the uncrowned king will never be as good as the person who has many honors and awards, otherwise Hollywood actors and directors. Not crazy about the Oscars either.

For example, whether gay films can win Oscars again.

Even after "Brokeback Mountain", society has become more tolerant towards coming out, but homosexuality is still a relatively sensitive topic. Oscar does not discriminate against homosexuality, at least on the surface, and the homosexuality film "Milk" Having won many important awards such as Best Picture, Best Director, and Best Actor, the former bad boy Sean Penn and "Milk" embarked on the Oscar road with the hope of the gay community once again.

Such as Brad? Pitt and Angelina? Jolie can both win.

The couple Pitt and Jolie were nominated for Best Actor and Actor for "The Curious Case of Benjamin Button" and "Change". If they can both win awards at the same time, it will definitely be an alternative record for Oscars.

pity. This is just a hype made by the academy. Even the most ignorant people understand that the chances of this pair winning are infinitely close to zero.

Like who will be the most beautiful actress on the red carpet.

This is a topic that the academy has come up with, after all, every Oscar red carpet. The audience saw the female stars fighting openly and secretly.

Also, in order to attract attention, the academy does not spare even the dead.

Although there is no "Batman", there is no such psychotic character. But Heath Ledger still went to the end of his life, because of drug overdose and died at home, and he played another mentally ill role. Unexpectedly, he was nominated for the Oscar for Best Supporting Actor. Just like in his previous life, he almost pre-ordered this statuette by virtue of the fact that he had already died.

Hollywood has never minded making money from the dead. From the crew of the movie "The Third Kind" he starred in to the Oscar organizing committee, they are all making use of Heath Ledger's death to make a profit.

Of course, there is nothing worthy of sympathy for such a person. No Hollywood actor bears less pressure than Heath Ledger. There are many ways to vent pressure. Since Heath Ledger chose to take drugs, It's only normal to bear the consequences of overdose.

Just like Rui Fan Phoenix died of a drug overdose, even if there are some reasons behind their management team and public relations team, but this path is ultimately their own choice.

Although the media mourned the death of River Phoenix, it was only because the public liked to see it. In fact, few people in Hollywood really cared, even those actors who were similar to Heath Ledger would still Take a long breath, after all, there is one less powerful competitor.

As for the Best Supporting Actor, from the judges to the competitors to the general audience, no one would mind giving it to a dead man. After all, even if the other party wins the award, it will not bring any surprises or threats in the future.

It can be said that in order to save the Oscars' declining ratings year after year, the academy and the organizing committee are really going to fight.

You know, in the past, the Oscar Awards Ceremony was basically the second and third most watched program in the United States. Except for the Super Bowl-no program or event can compete with it-there are almost no real rivals, but the ratings in recent years The decline in ratings and audiences has made the entire Hollywood feel the crisis.

Propaganda, hype, and throwing eye-catching boos are the only ways to increase ratings.

Of course, if the Academy is willing to consider those box-office hot films in important awards, the ratings will definitely not be a problem, but it is a pity that the Academy will not do so easily.

Looking at it from another perspective, the decline in Oscar ratings is also inseparable from the academy's increasingly conservative and niche choices.

Perhaps the academy felt that the highlights were not attractive enough, or perhaps it was just media hype. Just two days before the awards ceremony, the shocking news that the list of Oscar winners had been leaked was posted on the Internet.

In this list, "Slumdog Millionaire" will win three awards for Best Film, Best Director and Best Cinematography; while another hit film "The Curious Case of Benjamin Button" will only get Best Costume Design and Best Cinematography. Two technical awards for best make-up; Brad Pitt narrowly lost to rival Mickey Rourke for best actor in the actor award, while Nicole Kidman will beat Meryl Sterry for "The Blind Spot" Pu won the Oscar queen.

The list also claims to be signed by the new Academy president Sidney Ganis, Amy Adams will win Best Supporting Actress, while Best Supporting Actor goes to the dead Heath Ledger, Best Director winner It's Danny Bowie, the director of "Slumdog Millionaire."

Many media immediately went into an uproar. Disney received a mysterious phone call from some people, and other entertainment media began to stir up the incident. Many media collectively asked questions on the eye-catching page—could the highly confidential list of Oscar winners also leaked secrets? when?

The Academy of Motion Picture Arts and Sciences came out to refute the rumors for sure.

"This list is absolutely fake," Leslie Unger, a spokesperson for the Academy of Motion Picture Arts and Sciences, responded in an interview with the media. Before, only two people would know who the award belongs to. The academy will not inform the winners of the results in advance, let alone issue such a list of winners."

Generally speaking, Oscar leaks are almost impossible to happen.

The selection of the Oscars is a rigorous process, and the well-known accounting firm PricewaterhouseCoopers is responsible for supervising the selection and counting process. Since they took over the Oscar vote counting work, there has not been a leak.

After recycling the ballots, PwC will send two trusted counting supervisors to supervise a team to conduct the final counting in a secret place until the winners are announced and sealed in two envelopes.

Only these two supervisors know the final selection results, and on the night of the awards, the two rushed to the Kodak Theater in two cars on different routes to prevent the two of them from encountering traffic jams and other accidents at the same time. Nothing goes wrong.

However, only the rotating chairman of the academy and this year's rotating committee know whether there is anything tricky in it.

Perhaps, the bigwigs of the academy saw a fake list on the Internet and deliberately wanted to use the opportunity to hype it up to increase the attractiveness of this year's Oscar awards ceremony; or perhaps, this list was fabricated by them, deliberately adding topics to the media and the public ...

You must know that there is no really convincing conclusion about the theft of the statuette at the beginning of the new millennium.

Under Ryan's suggestion, Disney's media fully cooperated with the academy's actions. He has never been a rebellious or unconventional person, and being able to use this to gain benefits is what he considers the most.

This year's Oscars, Disney also only has the key public relations award of "The Weakness" for the best actress. As for the best picture, the North American box office of "The Weakness" that continues to climb to 300 million US dollars is one of the biggest obstacles to winning.

In most cases, high box office is the killer of important Oscar awards. (To be continued..)

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