Rebirth In Hollywood

As the release time approaches, the promotion of "The Avengers" has entered the final sprint stage. Not to mention Disney's media, even Marvel Comics has taken the initiative to stand up for the film.

In the latest comics magazine, Marvel Comics has made some changes to several of its popular superheroes. In the universe used in the movie, Captain America is old, Wolverine is dead, and Thor has changed sex...

Although Marvel always likes to mess around in the comics, it has attracted the attention and surprise of countless fans. After all, this is not a messy universe, but the universe used by the movie!

In the latest episode of the TV station's talk show "w", several executives of Marvel Comics stepped onto the interview platform and revealed some news.

Will Moss, the head of the Marvel screenwriting team, said to the camera, "The new Thor will not be a temporary female replacement, she is now the real and only Thor!"

The host Whoopi Goldberg exaggeratedly announced on the show, "Today is a big day for the Marvel universe. Thor messed up and is no longer eligible to use his hammer. For the first time in history, the hammer It will be used by a female character, Thor has become a woman!"

Another host, Jenny McCarthy, explained in a timely manner, "She created herself, she was rescued by Saul and came to Earth, she followed him and made herself appear to be Saul, and now + long + wind +literature++cfwx+she's going to replace him in the comics."

At the same time, Marvel also released a photo of the new Thor and the Avengers. These posters immediately became the focus of the Internet, and the word Avengers directly became a hot word on the Google search list.

Thunder God incarnates as "Sister Hammer" of Yujie Fan!

As soon as the news came out, countless netizens, comic fans and movie fans were shocked, and a lot of ridicule appeared on the Internet.

There are endless spoof remarks such as "Thor becomes Godmother" and "Sol becomes Loki's sex change".

All of this is in Disney's plan. When the news fermented to a certain extent, Ryan deliberately complained about the female Thor on his Facebook and Twitter? What do they think!

This news was forwarded by netizens one after another, within a day. The number of retweets even exceeded one million.

As if it wasn't lively enough, Ryan also specially added a picture of Taylor's handsome female man. The appearance of her standing among the Avengers has attracted a large number of netizens to think of the appearance of the female version of Thor fighting with many wild men...

Although Sister Hammer and Loki may have nothing to do with each other,

And this new series of comics may not affect the direction of the movie, but with the news that Wolverine is about to die in the comics and Captain America will grow old quickly and be replaced, more people began to pay attention to Marvel's superhero. Heroes series.

This is an era when network media is gradually occupying a dominant position. In publicity and marketing, the role played by the network and the share it occupies are becoming more and more important. The means used by Disney and Marvel Comics are to cater to the needs of online media.

In addition, the influence of the Internet on movies can also be seen from another aspect.

After the trailer of "The Avengers" was released on the Internet, it set off a frenzy of viewing among netizens. It was clicked more than 10 million times within 24 hours of its release, setting a new record for viewing trailers!

"The film gathers Iron Man, Captain America, Thor, Hulk, Black Widow, Hawkeye and other superheroes familiar to movie fans. Not only do all the superheroes appear in this trailer, but they also show off their super powers! "

at the same time. Disney has not given up on the publicity in traditional media either. In newspapers, magazines, radio stations, TV stations and outdoor advertisements, you can see news and advertisements about "The Avengers" everywhere.

""The Avengers" tells the story of a sudden and powerful evil force that poses a deadly threat to the earth, and no single superhero can resist it alone. S.H.I.E.L.D. He must create the strongest alliance organization in history, and gather superheroes from all sides to show their power together, so as to save the world from the invasion of dark forces. So the 'Avengers Alliance' came into being!"

"Ryan Jenkins holds the Star Shield again and becomes Captain America, a symbol of courage and faith; Robert Downey Jr. puts on his iron armor and turns into an unruly Iron Man; Chris Hemsworth lifts a sledgehammer and becomes mighty The righteous Thor, Jeremy Renner holds a bow and arrow to perform the eagle eye of the god. Scarlett Johansson also wears tights again, showing off her curves and interpreting the black widow, showing her deadly temptation... "

Near the last week before the release of "The Avengers", Disney and Marvel jointly held an "Avengers" theme exhibition at the 1988 Gallery in Los Angeles. The film director Joss Whedon and Robert Downey Jr. also appeared in it, Under the creation of the painters, the superheroes have different appearances, which is very interesting.

The gallery is also offering "Avengers"-themed cupcakes to feast on and win valuable premiere tickets.

In order to promote and market, Disney's various methods emerge in endlessly.

Three days before the film's release, Scarlett Johansson was named on the Hollywood Walk of Fame and became the 2,440th Vanity Fair Honorary Star.

Scarlett's friends and family, such as Ryan, Taylor, Natalie, Melanie Sloan, etc., also attended the awarding ceremony. The scene was crowded with crazy fans. Countless people wanted to see "Revenge League of Legends star and sexy goddess demeanor.

Even if this goddess has come out of the closet.

These have significantly driven fans' expectations for "The Avengers".

"Why isn't your star here?"

After Ryan and Natalie finished whispering, Taylor came over, "I remember that the Hollywood Business Association sent you an invitation."

"That was ten years ago." Ryan shook his head. "At that time, the position they offered was too bad, so I declined. Now I guess they don't know whether they should invite me again."

Since the day he won Disney, his identity has undergone a huge change, and the Hollywood Business Association must also understand this.

"What about you." Taylor looked to the other side of Ryan, "Nate?"

"I'm not in a hurry." Natalie shrugged at Taylor, who turned behind Ryan and whispered to Natalie, "If they don't give you two stars for the actor and director at once, be sure to say no."

Hearing Taylor's words, Ryan couldn't help smiling. Many years ago, he dreamed of owning his own star here, but now, it doesn't matter anymore. Even if he doesn't have this star, it won't change him. His status in Hollywood will also be written into the history of this Vanity Fair forever.

Even, now he has become one of the rule makers of this Vanity Fair.

After the reporters gathered here interviewed Scarlett, they naturally aimed at people like Ryan around them. Faced with most of the media belonging to Disney, their group of "Disney Gang" would not refuse.

"Everyone who knew Scarlett thought she was easy to get along with, but she was anything but simple."

As a best friend, Natalie said to the smiling Scarlett, "We have known each other for almost twenty years and have worked together many times. She is a very, very good actor, and she often inspires me to be a good actor. .”

Having said that, Natalie waved to Scarlett, "Scarlett, thank you for sharing this important moment in your life with me."

"I have known Scarlett for about twenty years. She has been acting on the big screen since she was eight years old."

Unlike Taylor, who doesn't want to deal with the media recently, Ryan also accepted an interview with his own media, "The Hollywood Business Association made a correct decision, and I am very happy to see that they have awarded this honor to such an eight-year-old debut. Good actress, she has been working very hard and left us with many impressive screen images."

"Hey, Scarlett." Ryan walked to Scarlett and said intentionally, "Now your handprints and name are on the Avenue of Stars, I can't wait to step on it."

"I'll kill you, Ryan."

Even in the face of the media, the "Disney Gang" did not hide their good relationship with each other. Scarlett gritted her teeth at this time, "I promise, I will!"

As a result, the next day, the news that "Black Widow wants to kill Captain America" ​​appeared in the media.

Using all available situations to promote the movie, both Ryan and Disney are unswervingly implementing this strategy.

This era has changed. The era when Hollywood relied on the appeal of a superstar to prop up a movie has long since ended.

Even Ryan, who has the most extensive fan base in North America, dare not say that every one of his works will be bought by fans.

Especially those niche films have little to do with personal appeal, and their inherent defects determine that they will not be big-selling and popular types.

Of course, "The Avengers" is definitely not among the ranks.

The most important thing for this kind of film is entertainment, facing the widest audience, the first consideration is to bring the simplest and purest joy to the audience, and this kind of entertainment is also the public's favorite.

After all, those who go into the theater to study philosophy and think about the meaning of life are a minority among the minority.

As a senior movie fan, Yi Lun can watch about 70 movies a year, but the only big-budget commercial movies that really allow him to buy tickets to enter the theater, other types of movies can be seen on the Internet, TV and other movies. If you want to watch it on a DVD player, you must go to a theater if you want to watch a blockbuster movie with visual effects.

As one of the heads of Ryan's fan organization in the New Orleans area, he got tickets to the premiere of "The Avengers" without much fuss.

This is also due to the strategy implemented by Disney. Elon is very clear that from the day Ryan entered Disney, Disney canceled all the tickets reserved for professional film critics at the premiere, and sold them to filmmakers from all over the United States. For movie fans, this strategy has also given Disney a good reputation among audiences. (to be continued...)

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